3. Target Audience Profile
• The project I going to be aimed at ages 14-19,
This age category is young but will also enjoy
the topic im going to be doing witch is a
romance rom- com story. I believe the artist
im using is also very popular with this age
group and is listened to by all genders and
sexuality's so it’s a really good artist to take
inspo from.
4. Audience Research
• I have researched existing products and how
popular they and with what kind of ages and
people. Usually many music videos under the
same genre and artist get a good thousands
viewings and positive feedback from what the
shots are like the crews clothing as I think the
younger audience take inspo from what they
watch.
6. Existing Product
Fits well with
my theme,
looking back
at photos,
bright
colours
The hair stands
out, makes
people want to
take inspiration
Bright
colours
Appeals
to the
audience
as it’s a
young
actor
The gender
might appeal
to all genders
as the actors
non- binary
Impactful
long shot
7. Existing Product
A short music video
therefor keeps the
watcher engaged
Dark colours,
wearing black
witch intensifies
a darker theme
Story is about a
love interest.
Appeals to a young
audience
Wearing cool
trendy clothes
witch appeal to a
teenage audience
Includes an
intense action
clip.
Blurred out
background.
8. Existing Product
A cool vintage
film look to
the shot
Shows the lead
woman finding
love
A slow story witch
intrigues the
watcher.
Set on a train, at a
pov of someone
been sat opposite
them.
Look back on
happy
memories.
Set in a busy
communal
place
9. Existing Product
Close up
shot.
Include young cast
to show the
messages that a
young age you
make mistakes
Old retro colour
over the shot to
make it look older
Sat laid on a beach
possibly thinking and
looking back , a low
down angle
Showing that you
can be around
people but feel
lonley
10. Research Analysis
• What common features do the researched
products have? They are all young actors of the
similar age and have a similar following, all about
a love fling.
• What aspects of the research will you include
within your on work?
– The cool lighting/ focusing on one thing and blurring
the background, Making sure the right costume is
worn to appeal to the audience
12. Audience research
• Observation: Many women experience verbal abuse only a small amount
don’t.
• What this says about my audience: They don’t usually talk or speak up
• How will your product appeal to this audience: They would see not
everyone is abusive and there's always a chance to change things around.
13. Audience research
• Observation: This audience has felt threatened walking home, 2
vote they haven’t.
• What this says about my audience: My audience have felt strong
feelings of fear and feeling threatened.
• How will your product appeal to this audience: They may feel a
sense of security watching my music video.
14. Audience research
• Observation: Most of the voting says No witch means they agree
and have also experienced a lack of support.
• What this says about my audience: They probably feel angry and
hurt.
• How will your product appeal to this audience: They will find a
sense of release and escape
15. Audience research
• Observation: Many of them agree that they shouldn’t have to feel
worried.
• What this says about my audience: There is a mixed opinion on
what they feel women should go through.
• How will your product appeal to this audience: They might change
there mind or opinion
16. Audience research
• Observation: most of the voting is yes.
• What this says about my audience: There strong and
will stick up for there friends
• How will your product appeal to this audience: Remove
the stigma around speaking up for your friends.
18. Interview 1
• Interview- Charlotte slater, 22
• Do you enjoy watching music videos? I like them, I find
them really fun to watch.
• What time do you usually sit and watch YouTube the most?
Usually on a night between 10-11
• What kind of release does music give you? A bubbly release
also an escape place for my mind.
• Do you look for a story or theme when watching a music
video? I think a story is fun to watch or maybe something
that u can twist to your own life to make the song more
relatable.
• When did u first meet someone you had a connection with
and how did it feel? Bubbly and happy, also safe.
19. Interview 1
• Observation: They enjoy watching music videos,
they find them escaping and tend to look for a
story, love is a nice interest to them.
• What this says about my audience: They would
enjoy watching my music video and they would
find it interesting.
• How will your product appeal to this audience: It
follows a love rom com story its maybe a little to
young for there age range but they would still
find it a nice watch.
20. Interview 2
• Interview- Charlie Edwards, 19
• Do you enjoy watching music videos? I find them really
cool and creative. I love watching them
• What time do you usually sit and watch YouTube the most?
A morning when I wake and usually 11 ish on a night.
• What kind of release does music give you? An escapism and
a safe release for my mind.
• Do you look for a story or theme when watching a music
video? Not really I think each artist has there own twist.
• When did u first meet someone you had a connection with
and how did it feel? Happy and comfortable also worried
and afraid.
21. Interview 2
• Observation: They enjoy music videos. There
the same age range I'm appealing to therefor
they should enjoy it.
• What this says about my audience: They like
music videos and would enjoy a rom com
theme.
• How will your product appeal to this
audience: Include similar age range and
theme of story they enjoy.
23. Bibliography
1. Claudia Slater (2022) Target Audience Research Survey (conducted on
30/05/22)
2. Charlie Edwards (2022) Target Audience Interviews (conducted on
30/05/22)
3. Charlotte Slater (2022) Target Audience Interviews (conducted on
30/05/22)
Editor's Notes
Who is the project for, define age range, demographic info, and psychographic info
Collect examples of audience specific information, e.g. viewing figures, online data, etc to support you audience identification
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
