Hope Smith conducted target audience research through an online survey. The survey results showed that the target audience is primarily female ages 16-18 who listen to alternative music. Most respondents watch music videos a couple times per month and enjoy videos that feature shots of the artist and have a narrative. Common elements across referenced music videos included black water baths, flowers, themes of mental health, fake blood, and double exposure effects. The research will help make a music video that appeals to this audience through inclusion of these elements and styles.

1. Research
Hope Smith

2. Kill somebody - yungblud
https://www.youtub
e.com/watch?v=Mb
bF2exK7X0

3. Teardrops – Bring Me The Horizon
https://www.youtub
e.com/watch?v=L5u
V3gmOH9g

4. Forget me – MGK & Halsey
https://www.youtub
e.com/watch?v=0tn
6nWYNK3Q

5. sorry – Halsey
https://www.youtub
e.com/watch?v=tEnC
oocmPQM

6. Research Analysis
• What common features do the researched
products have?
• They all have metaphors and most of them have a common link to mental
health awareness.
• Taking a bath in black water is very common, it adds a creepy effect to an
otherwise boring scene.
• Fake blood or other injuries.
• flowers are common especially roses, they are also quite often dead.
• Very simple outfits mostly wear the same one through the whole video.
• Live performance type of thing usually in a Wearhouse or outside.

7. Research Analysis
• What aspects of the research will you include
within your own work?
• I want to try and include a black bath
• Flowers (dark red/burgundy, white)
• A narrative that’s about mental health (specifically the 5 stages of grief)
• Fake blood – the gory aspects from the videos.
• I will use the double exposure effect where they make it look like there's
two people because I think that looks really cool and will add to the
creepy effect of the video.
• I really liked the zooming into the eye effect from MGK's 'Forget Me'
music video.

8. Questionnaire Analysis

9. Audience research
• Observation: 17 of the 25 responses were from females, this could make my
results a little bit biased towards female preferences.
• What this says about my audience: most of my audience is
potentially going to be female.
• How will your product appeal to this audience: I will use more
music video conventions that females are attracted to and watch.
Q: what is your gender?

10. Audience research
• Observation: most of the people taking the survey are ages 16 – 18 which is in my target
audience.
• What this says about my audience: my target audience is ages 16 – 21, so having 16
– 18-year-olds and one 19 – 21-year-old take the survey gives me a good idea of what this
demographic like.
• How will your product appeal to this audience: this will help me target to be able
to target the right audience for my video.

11. Audience research
• Observation: 14 people mostly listen to at least one sub genera of alternative
music.
• What this says about my audience: there is more people that took
the survey who are most likely to listen to/watch the video then there is who
wouldn't.
• How will your product appeal to this audience:the video is
heavily inspired by alternative artists/videos so this will appeal to at least those 14
people .
Q: what genre of music do you listen to most?

12. Audience research
• Observation: the most commonly used music streaming service is Spotify.
• What this says about my audience: they will use Spotify to listen to
the song.
• How will your product appeal to this audience: if people like the
video the Spotify streams will go up because more people will want to listen to the
song

13. Audience research
• Observation: just under half the people watched a music video in the past day.
• What this says about my audience: they are likely to watch a music video
as soon as it comes out and they actually enjoy watching music videos.
• How will your product appeal to this audience: it's a music video so
they will want to watch it when it's out and potentially watch it multiple times
getting the views up.

14. Audience research
• Observation: it tells me the music video people watched last.
• What this says about my audience: people are more likely to
watch new videos that have come out in the past year or two more than old ones
that have been out for longer.
• How will your product appeal to this audience: my video will be new so
people will be more likely to watch, and I will use a resent song, so the song isn't
old either.
Q: what was the last music video you watched?

15. artist video year
Ruel Say it over
Courage
2020
Ruel Face to Face 2019
YUNGBLUD Acting like that 2021
YUNGBLUD parents 2019
Destiny Rogers Tomboy 2019
Taylor Swift willow 2020
Carlie Hanson Steeling all my friends 2020
5 SOS Good Girls 2016
Nascar Aloe FED UP 2019
Half Alive Arrow 2019
Future + Drake Life is Good 2020
Alter Bridge Dying light 2020
Ariana Grande 34+35 2020
Little Mix Wasabi 2018
Fiona Apple Across the Univers 1998
Madness Baggy Trousers 1980
Wilber soot Your new boyfriend 2020
A Great Big World Say something 2013
Anne Marie Birthday 2020
Daft Punk Get lucky 2013
Mother Mother Burning Pile 2008
PewDiePie Coco 2021
What was the last music video you watched?

16. Audience research
• Observation: the majority of people like videos involving shots of the artist.
• What this says about my audience: the audience like it when the
video mostly revolves around the artist/actor and for the video to have a narrative.
• How will your product appeal to this audience: the whole video
will have an actress in portraying the singer and there is a narrative to the video.

17. Audience research
• Observation: just under half the people watch music videos a couple times a month.
• What this says about my audience:they enjoy watching music videos and watch
them pretty frequently, potentially watching the same video more than once.
• How will your product appeal to this audience:they would be likely to want
to watch the video more than once because they enjoy watching music videos.

18. Audience research
• Observation:it tells me what peoples Favorite music video is.
• What this says about my audience: it shows the kind of videos
people like to watch and that how old the video is doesn't matter to the audience.
• How will your product appeal to this audience: I can focus
on the people whose answers are similar to the video I want to make so I can get a
better idea for target audience.
Q: what is your favorite music video?

19. artist song year
City Morgue Nitro cell 2018
seventeen Fallin' flower 2020
Oliver Tree I'm gone 2020
Drake Gods Plan 2018
Metalica One 1988
Juice Wrld Lean Wit Me 2018
Panic! At The Disco Emperor's New Clothes 2016
Shawn Mendes Lost in Japan 2018
Björk Black Lake 2015
Palaye Royale Anxiety 2020
SWMRS Berkeley's on Fire 2019
Taylor Swift Exile 2020
Ruel Younger 2018
Eminem Rap God 2013
Demi Lovato Confident 2015
Harry Styles Golden 2020
Arctic Monkeys Fluorescent Adolescent 2007
Alvaro soler Sofia 2016
New Order World In Motion 1990
Elton John Tiny Dancer 1971
Masayuki Suzuki Daddy! Daddy! Do! 2020
What is your favorite music video?

20. Audience research
• Observation: most people have a reason why they like the style of videos that they watch
the most.
• What this says about my audience: most people like the videos because of the
effects, the narrative and because they think the video fits the vibe of the song really well.
• How will your product appeal to this audience:I will use different types of effects
in the video and there will be a narrative, I'm also going to have an aery vibe to the video
which fits the theme of the song.
Q: why is that your favorite video?

21. Bibliography

22. Bibliography
1. Hope smith. (2021) Target Audience Research Survey (conducted on 2nd march 2021)
2. Bring Me The Horizon. (2020). Bring Me The Horizon - Teardrops (Official Video). [Online
Video]. 22 October 2020. Available
from: https://www.youtube.com/watch?v=L5uV3gmOH9g. [Accessed: 15 March 2021].
3. Halsey. (2018). Halsey - Sorry. [Online Video]. 2 February 2018. Available
from: https://www.youtube.com/watch?v=tEnCoocmPQM. [Accessed: 15 March 2021].
4. Machine Gun Kelly. (2020). Machine Gun Kelly ft. Halsey - Forget Me Too (Official Music
Video). [Online Video]. 22 October 2020. Available
from: https://www.youtube.com/watch?v=0tn6nWYNK3Q. [Accessed: 15 March 2021].
5. YUNGBLUD. (2018). YUNGBLUD - Kill Somebody. [Online Video]. 23 October 2018. Available
from: https://www.youtube.com/watch?v=MbbF2exK7X0. [Accessed: 15 March 2021].