Here are the key strengths and weaknesses of your research methods: Product research: - Strengths: Allowed you to analyze existing designs and identify common successful elements. - Weaknesses: Limited to published works, doesn't get direct feedback. Questionnaires: - Strengths: Gathered quantitative data from a large sample. Easy to distribute online. - Weaknesses: Limited response options, doesn't provide context for answers. Interviews: - Strengths: Gathered qualitative insights and context directly from target audience. - Weaknesses: Small sample size limits generalizability. Potential for bias from interviewer or interviewee. Overall your mixed methods approach of analyzing

1. Research
Kieran Bradley

2. Existing Product
Colours: The colours used in this poster show
the skin tones of the presenters, this makes
them instantly recognizable, the faces have
also been put on a white background this
makes them stand out to the viewer. The
cosmetics of the female models stands out
this tells you straight away who they are, also
the facial hair that some male models hair
also tell you how they are
Style: The styles of the faces are quite quirky,
for example the way the hair is modeled on
each face, I believe this will stand out with
younger viewers,
Lighting: The colours used in this poster are
quite bright and especially that its on a white
background this makes them stand out to the
viewer

3. Existing Product
Colours: there are a mixture of colours
in this poster, they all stand out and
are quite vibrant, but also there is a
mixture of dark colours, the
background that is a blue sky stands
out and the title is very clear and bold
this makes it readable to the viewer
Style: There is clearly a summary
theme to this poster and we can also
tell this by the image at the bottom
that shows people, tents and flags this
also shows that the poster is
advertising a festival event
Lighting: The lighting used on this
poster is bright and it makes the words
and image stand out, there is also
quite a shine coming off of the title of
the poster

4. Existing Product
Colours: The colours used on this poster are a
mixture, you also get a summary feeling because the
colours are quite bright and you would see these
colours on summers night
Font: The font used is stylish and I believe this would
attract people, the title is bold as seen in other
posters this is good because it stands clearly out to
the audience and is easy to understand
Scene: We can tell by the image at the bottom that
that this poster is advertising a festival event because
you can see people and a stage
This event would appeal to my audience because
they would enjoy going to festivals as its younger
people, also they would want to go because there
favourite artist may be playing at the event

5. Existing ProductColours: The colours used in this poster instantly
give off a summary feel, we know this because of
the image in the background, green grass and
blue sky, these both have bright colours witch
makes them stand out to the audience
Front: The font used is very bold and clear, its
also coloured white this makes it stand out more
on the coloured background
Scene: we know this is a poster advertising a
festival event because of the image in the
background of the tent, grass and sky
This makes the audience what to go to this
event because, there are a number of different
acts playing and they are all aimed at young
people, also the image gives off the impression
that, that’s what it will be like on the day of the
event

6. Research Analysis
• What common features do the researched products have?
• The common features that they have, are they are
produced by the same company, all the main writing on
each poster is centred on each poster they also gave quite
dark colours at the bottom of the poster, all the titles are
set out in bold writing, they all give off a summary feel
• What aspects of the research will you include within your
on work?
• I will need to look at exciting posters to make sure mine
won’t be the same as anyone else’s

7. Questionnaire Analysis
Kieran Bradley

8. Audience research
• Observation:
• By looking at this result I have noticed that on average people aged 16-18 have taken part in my survey, this is what I
expected because all of my questions were aimed at people that age, even though there people aged 25+ that also took part
in my survey
• What this says about my audience:
• This says that the majority of people that took part in my survey were aged 16-18, this is ideal because my project
is based around younger people
• How will your product appeal to this audience:
• My product will appeal to this audience because my idea is aimed at this age group,

9. Audience research
• Observation:
• By looking at this answer I have noticed that more people have voted for “Pop Punk” than any other
answer, I wasn’t expecting this because “metal” is quite popular amongst young people.
• What this says about my audience:
• This says that a large number of people that took my survey enjoy this type of music, this also
shows me what I should conceder putting on my poster
• How will your product appeal to this audience:
• My product will appeal to this aduince because I will make sure I put a Pop Punk band in my poster

10. Audience research
• Observation:
• By looking at this answer, I have noticed that more people have voted for Nick Grimshaw more than
any other radio presenter
• What this says about my audience:
• This says that a lot of young people listen to Nick Grimshaw and he is popular amongst them
• How will your product appeal to this audience:
• I will make sure my product appeals to this audience by putting Nick Grimshaw on my poster, by
doing so this will attract this audience

11. Audience research
• Observation:
• By looking at this answer, I have noticed that a large number of people have voted for “Leeds and
Reading Festival” more than any other answer
• What this says about my audience:
• This shows that the majority of people go to this festival more than any other
• How will your product appeal to this audience:
• My product will appeal to this audience because that festival is the one I will advertise about on my
poster

12. Audience research
• Observation:
• By looking at this answer I have noticed that more people have voted for “Neck Deep” than any other answer, this
is surprising because the other bands are very popular amongst young people, especially “Bring Me The Horizon”
and “A Day To Remember”
• What this says about my audience:
• This says that a large majority of people like to listen to “Neck Deep”
• How will your product appeal to this audience:
• My product will appeal to this audience because I will make sure my poster is associated with “Neck Deep”

13. Audience research
• Observation: By looking at this answer I have noticed that a large number of people voted for BBC
Radio 1 more than any other answer
• What this says about my audience:
• This says that they listen to radio 1 more than any other station, this is good because the poster
that I will be making is based on radio 1
• How will your product appeal to this audience:
• My product will appeal to this audience because I’m making my poster based around radio 1

14. Audience research
• Observation: By looking at this answer this shows that large number of people would like to see the
colour blue in my poster, as it got the highest precentge, (58.33%)
• Yellow got 8.33% and red got 33.33%
• What this says about my audience:
• This tells me that people would like to see blue in my poster and also tells me there favourite seasonal
colour
• How will your product appeal to this audience:
• My product will appeal to my audience because I will add blue to my poster to encourage people to
look at it

15. Audience research
• Observation: By looking at this answer, I have noticed that a large number of people like one option
than the other as Yes got 100% and no got 0.00%
• What this says about my audience:
• This says that people prefer vibrant colours in posters than just plain black and white
• How will your product appeal to this audience:
• My product will appeal to this audience because I will put the colour blue on my poster, this will
encourage people to view it

16. Audience research
• Observation: By looking at this answer I have noticed that 75% of people have
voted “No” and 25% of people have voted yes
• What this says about my audience:
• This says that people prefer very little information on poster
• How will your product appeal to this audience:
• My product will appeal to my audience because I won’t put that much information
on my poster

17. Audience research
• Observation: By looking at this answer it shows that 30% of people voted for “Rage against The
Answer Machine” another 30% also voted for “Innuendo Bingo” but the highest voter with 40% is
for “Dance Anthems”
• What this says about my audience: This tells me that the highest percentage is “Dance Anthems”
and large majority like this
• How will your product appeal to this audience:
• This will appeal to my audience because I will advertise Danny Howard on my poster, this will
encourage people to view it

18. Interviews
Kieran Bradley

19. Interview 1
• What band would you like to see on a poster?
• I would like to see a mixture of bands on a poster as I do not have a favourite, example of this
would be Bring Me The Horizon and Neck deep
• What makes you listen to the radio?
• I listen to the radio for a number of reasons, to find out what the compotation's are, what’s
happening on the news, an to hear new songs being played
• What music events would you like to see promoted?
• I would like to see more festival events being promoted, as I am a big festival fan
• What would encourage you to listen to a radio show or go to a music events
• It would encourage me to listen to the radio if the bands that I liked were played on there, or my
favourite presenter was on
• Would exclusive offers and content encourage you more
• Exclusive offers would encourage me to listen to the radio if they were to do with a festival or
meeting a band member

20. Interview 1
• Observation:
• The observation I have taken from this is that they
enjoy listening to the radio for different reasons, it isn’t
just one
• What this says about my audience:
• This tells me that my audience enjoy a range of
different bands and will listen to the radio if there is an
offer on
• How will your product appeal to this audience:
• My product will appeal to this audience because I will
be putting different bands on my poster and doing a
festival event

21. Interview 2
• What band would you like to see on a poster?
• I would like to see Moose Blood on a poster as they are my favourite band
• What makes you listen to the radio?
• I listen to the radio because I like to hear my favourite presenters show, range against the answer
machine with Greg James
• What music events would you like to see promoted?
• I would like to see more of presenters doing there own mini festivals, for example when Greg James
did his own mini festival “G In The Park” I would like to see this promoted more
• What would encourage you to listen to a radio show or go to a music events
• I would be encourage to go to a music event if my favourite band were playing or a number of
different artists that I liked were playing, and I would be encourage to listen to a radio show if my
favourite band were being interviewed
• Would exclusive offers and content encourage you more
• Exclusive content would encourage me to listen, for example if my favourite band were airing a new
song or if a chance to win tickets came up

22. Interview 2
• Observation:
• The observation that I made by looking at interview two was that, the
person would like to only his one favourite band on a poster where as
interview 1 they liked a mixture of bands on a poster and that this person
wouldn’t listen to the radio for a number of reasons, he would only listen
to it if it featured their favourite band or presenter
• What this says about my audience:
• This tells me that my audience listen to the radio for different reason but
at the same time they all like to listen to the same music and go to the
same festivals
• How will your product appeal to this audience:
• My product will appeal to this audience because I will make sure I include
there favourite band and add the most popular presenter so this makes
then what to view my poster

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My product is
aimed at young
people aged
between 16-18
• content will appeal to this audience because
I will use the feedback from my survey and
make sure I put for example, on one
question more people voted Neck Deep
than any other band, so I will make sure
Neck Deep is in my poster
Gender
My product is not
limited to one
gender
• The content will appeal to both genders as
both can be interested in the music genre
on my product
Psychographic
My product has
been put in the
group “Belongers”
• I have put my product in this group because
these sort of people are more likely to view
my product, because they can to feel apart
of something in the community, they will
live in a city or village and have a normal
job.
Social Status
My product is
aimed at all social
status's
• My content will appeal to this audience
because it isn’t limited to one social status

24. Research Evaluation
Kieran Bradley

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– I conducted my product research by finding existing products of my idea
and commenting on the way they looked and how they were laid out
– Questionnaires
– I conducted my Questionnaire by making a survey of on survey monkey
consisting of 10 questions
– Interviews
– I conducted my interviews by making up 5 question to find out first hand
that there opinion would be

26. Research Evaluation
– What sort of a response did you get?
– I think overall I got a good response, although it was surprising what some
responses some questions got, I got the response that I hoped for, the
response showed me that people like different bands,
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed the survey a number of ways, I posted it on social media and I
also gave it to my class mates to fill out, the advantage that you get by putting
it on social media is that a lot of people get to see it, the disadvantage that
you get by letting you class mates do it is that there response are limited to
the number of people in the class.