2. QQUUEESSTTIIOONN OONNEE
It is clear from this question that most
people who completed my survey thought
they would expect to see a big and bold
font on a poster promoting a singer as
75% chose this answer. Nobody chose the
fonts italics and plain but 25% chose
elegant swirls. From these results it shows
that my audience would not expect to see
something boring and plain, they would
instead need a font to stand out so its eye
catching. I think its important that the font
which I use needs to be big so people will
notice what the product is advertising. I
also feel that by using elegant swirls it
would draw the audience attention as its
unique and this will also ensure the
audience what genre I am promoting.
3. QQUUEESSTTIIOONN TTWWOO
From this question the results clearly
show that it’s colours which attract them
to a poster and digi pak. Colours are
something which catches the audiences
attention because they can be bright
and can explore somebody's personality
easily. If you just use one or two dark
colours this would be dull and wouldn’t
grab somebody's attention when they
are looking at digi paks on the shelf's in
a store. From these results it has assured
me that I defiantly need to use an array
of different bright colours to meet my
target audiences needs.
4. QQUUEESSTTIIOONN TTHHRREEEE
In this question most people responded
and said that the name of the artist is most
necessary for the advertisement poster.
This is very necessary because some
people may not recognise the image of the
artist shown on the poster and also there
might not even be an image shown so
nobody would have any idea of whom the
album/single is by. 75% said the name of
the artist and the only other answered
response was the release date with 25%. I
am defiantly going to include this on my
poster because it is essential to inform the
audience when the artists song/album is
going to be released. This is also one of
the main purposes of a music poster
advertisement because its to inform, as
well as entertaining the audience.
5. QQUUEESSTTIIOONN FFOOUURR
There were a few mixed responses to this question. 25% of
people said that they think that the poster would be best
advertised in magazines and also another 25% said that it would
be best advertised on social media. Magazines are still very
popular in todays world, although there has been a significant
rise with more people accessing information on the internet, but
you still find people reading fashion magazines and music
magazines where music poster advertisements will be shown. In
my opinion I thought that more people would've said that social
media is the best way to advertise a poster because of the vast
amount of people using social media sites in this century today.
Millions and millions of teenagers use sites such as Facebook,
Twitter and Instagram where they can easily find and access
information about music artists and their upcoming news and
events. However, most people said that TV adverts would be the
best place for a poster to be advertised with a percentage of 50.
So many people watch TV on a daily basis and they would
notice a huge array of music advertisements being shown in
between adverts especially after school and in the evening
where the music companies are more likely to air their advert.
This is because statistics show that more people view TV in the
evening rather than during the day. So by doing this the artist
would become more successful as her album/single would be
known and would be aware of by more people.
6. QQUUEESSTTIIOONN FFIIVVEE
For this question the least amount of people said a
long shot would be best for the poster with only
12.5%. This is probably because you will not have a
clear view of the artist as they would be quite far
away in the shot and some people may not be able
to recognise what or who the poster is showing.
25% of people said that a close up shot would be
best for the poster. A close up shot would allow the
audience to get a very clear image of who the artist
is so they will be distinguishable to the audience.
However, a close up shot may not explain a lot
about that artist in relation to what their album is
about which is sometimes evident with the location,
costume, make up and colours used in the image.
This could possibly create confusion for the
audience and may lead them to not buying the
album at all. 62% said that a medium close up shot
would be best for the poster. I agree with this
because this shot would allow the audience to have
a apparent understanding of who the artist is and it
will also include their personality and the possible
connotations of what the album is trying to portray.
7. QQUUEESSTTIIOONN SSIIXX
The results show from this question that nobody wanted to see a
personal message from the artist. This may be because they don’t
really care or that they are not true fans of most artists so wouldn’t
really need to hear what they have to say and that they would just
prefer to listen to the songs on the album.12.5% answered that
they would like to see the lyrics to the song inside of the digi pak.
This might be for a particular audience who enjoy singing a long
with their friends while the song is playing or even that some
people may be unsure about a particular lyric in the song and
would want to look it up by referring to the digi pak. Another
12.5% said they would like information about the artist.
Information about an artist would inform the audience on
information about that artist and the album which would be
intriguing for them as its something they may interested in. Most
of the people who answered this question said that they would like
to see images inside of the digi pak. I agree and expected this to
be the most popular answer due to the fact that images are more
entertaining and fun to look at rather than reading something with
a lot of words which can overall make the digi pak look boring and
can put people of looking inside in the first place. The images
could be of the artist taken from shots in their music video or
usually the images show the overall outlook of which the album is
portraying for example the album and songs message to the
audience.
8. QQUUEESSTTIIOONN SSEEVVEENN
In this question nobody said that they thought that
the colours yellow, white and purple would work
best for the poster and digi pak used for the genre
Pop. However, 25% said the colour red, this could
be because the common connotation's of a pop
song is based around love, relationships and girls
and the colour red is a popular and the most
common colour used for these connotations. 37%
said that blue would be the best colour which I am
surprised about because I don’t usually see digi
paks and posters of pop stars using the colour
blue. This colour doesn’t usually connote Pop
either. However, I didn’t state the exact shade of
blue so if I were to use this colour I would use a
lighter shade of blue to make it more feminine like
targeting my intended audience of young teenage
girls. Another 37% said that pink would be the
best colour and I was defiantly not surprised at
this response due to the fact this this a popular
colour amongst young teenage girls so they would
be attracted to the poster and digipak.
9. QQUUEESSTTIIOONN EEIIGGHHTT
For this question most people said they
use the social media site Facebook with
50%. 37.5% said that they use Twitter and
12.5% answered and said that they use
Instagram. I believe that using social
media sites to advertise my ancillary tasks
is important and relevant because it’s the
best way to reach my target audiences.
This is due to the fact that there is a huge
increase in young teenagers using these
social media sites so they will be able to
see the poster advertisements and will
also be informed through word of mouth.
From the responses nobody said that they
use Snapchat this is probably because it is
the most recent form of social networking
and some people may not like the concept
of this media platform because its sending
images to others which can be quite risky.
10. QQUUEESSTTIIOONN NNIINNEE
I believe that this question is important to receive feedback from
because its useful to know what my audience wants for the artists
appearance. It is clear from the responses that nobody wants the
pop artist to be sad or have no facial expression at all which tells
me that they feel that the artist should be positive and have a
happy life with no negativity coming across in their album/single.
25% said that they would expect to see the artist have a serious
face this could be because it could show that the artist wants to
take their album seriously and that its important to them. 37.5%
said that they think that they should have a seductive expression,
this is useful and interesting to know. Some pop artists such as
Miley Cyrus has a seductive expression in most of her music
products because that is what her star image entails. However, I do
not want my artist to have a seductive expression as I do not want
to attract the wrong target audience. My audience are young
female girls, whereas boys could be drawn into the artist if she
had a ‘seductive’ look which could overall change the whole
outlook and her star image. Another 37.5% said they would expect
to see a pop artist have a smiley and happy facial expression. I
think that this would be best for my ancillary tasks because the
majority of pop stars digi paks and posters portray connotations of
happiness and enjoyment. I am going to use a positive happy
expression for my artist because in the music video she is overall
happy that she is no longer with her boyfriend. By doing this I feel
like I am meeting the conventions of my chosen genre pop.
11. QQUUEESSTTIIOONN TTEENN
It is important to consider what I should do for
the spine on my digi pak. Although this is
probably the least important and people
wouldn’t really notice or care about the spine its
crucial that it is consistent with the rest of the
digi pak. From the results nobody said that
stripes would be best. But 25% said that spots
would be the best and another 25% said one
plain colour. Having one plain colour could be
okay because its simplistic, where if a lot of
colours were used it could be too over the top
and create confusion of the idea of the digi pak.
Most people said that swirls would be best for
the spine with a percentage of 50. I believe that
most people chose this because its quite
feminine and unique and would stand out
against other digi paks because existing
digipaks are usually just one plain colour
which can sometimes come across as boring
and dull.
