The target audience for the music video is teens aged 16-21 who enjoy watching music videos regularly, especially on YouTube. Research found they prefer abstract, heavily edited music videos filmed using a VHS-style camera in settings with mixed lighting. Interviews confirmed editing is important to convey an artistic vision and help artists grow their career. The music video will appeal to this audience by incorporating VHS-style filming, abstract editing, and lighting mixes to fully express the artist's vision.

1. Research
Alfie horwell

2. Audience Research

3. Target Audience Profile
• My target audience is very much catered towards
music and an editor group of people as I want to
grip people with my own music that I used for the
music video and the visual arts that come along
with it and have them feeling like they can also do
it them their self and are all capable to do so. This
audience will mostly cater towards teens up to the
ages of 21 of any gender as music and video
editing has no gender or age boundaries.

4. Audience Research
• https://musically.com/2019/10/30/study-finds-
music-still-rocks-for-us-tweens-and-
teens/#:~:text=Overall%2C%2082%25%20of%20tee
ns%20said,percentage%20was%2047%25%20for%2
0tweens.

5. Audience Research
https://www.thinkwithgoogle.com/marketing-
strategies/video/music-related-video-watch-time-statistics/

6. Market Research
Existing Products

7. Existing Product
In destroylonelys music video for "hldmyhnd. Wav" he is
mostly in an apartment, the street or in some sort of
doorway with a small light which creates a shadowed look
to the parts with lighting in but the ones without he's used
the night vision mode on the vhs camera to achieve a
unique look. He is mostly seen with either his white t-shirt
which contrasts the overall dark composition of three
music video or is seen in all black with his friends when he
is in the more lit areas.
With the use of the vhs
look along with the night
vision and mysterious
nature of the setting really
hooks the watcher in along
with the beat which
encapsulates a very
specific feeling that
correlates to the music
video making it more
hooking.

8. Existing Product
In ken Carson's music video for "Run + Ran" he has a wide variety of looks and styles which
really breaks the mould and gives it a unique look and feel which fully encapsulates the viewer
and ken as an artist. the first half of the music video has a teen house party feel with the use
of vhs camera shots mixed with shots of people drinking and having fun but is all in brighter
lighting making it feel like the "start" of the party. It then moves to darker lighting once he
goes upstairs into the bathroom and smokes which cause a more psychedelic look to appear
with lots of flashing bright colours and liquid like effects it also seems to turn the other party
goers into monster and by incorporation this body horror ken differentiates himself from the
rest making it very hooking and attractive to the watcher with its unique approach to the
visuals and switch halfway through.

9. Existing Product
In bloody Mary ft black Krays "king lamagra 222" music video there is a small range of effects
and shots with it taking place outside of a store and in what seems to be a caravan but even
with it being visually limited with locations and effects it still puts them to use and really
makes it gripping by it not having effects flashing everywhere and having a slightly more
traditional approach to a music video. It's all very well-lit as it is filmed under bright lights at
the store at night and during the day in the caravan, even with basic outfits throughout it
shows how raw it is and that they filmed it all in one day but still made a gripping product for
the audience with its unique sound of bloody Mary and black Kray.

10. Existing Product
In sematary ft ghostmoutains "bunny suit" music video there is a very specific look through
out of graininess and having it look rough around the edges, giving it a very homemade feel
on an old camera adding to the raw sound and look of the music video. It has basic colours,
but it really makes even those basic colours pop against the dark background for e.g. the
bunny suit and when they're next to the trees and graffiti it really keeps the watcher eyes
hooked onto those contrasting bright colours. The use of the baseball bat, knife and spirit
bottles really encapsulate sematarys sound as an artist and even more so through the video
which really hooks the watcher in due to his very unique look and artistic direction with all his
music videos.

11. Research Analysis
• What common features do the researched
products have? - they all have lots of editing and
aftereffects to really separate themselves from
one another along with the old, vhs, grainy and
homemade look to some capacity.
• What aspects of the research will you include
within your on work? - I am going to try to use all
of it as I really enjoy the old vhs style looks along
with the use of lots of effects and really trying to
capture the feeling of the song through it all.

12. Questionnaire Analysis

13. Audience research
• Observation: this question is asking for the questioner's
gender and have the choice of male, female, prefer not to say
or non-binary
• What this says about my audience: that there is mostly large
audience of males but also some female and non-binary
showing diversity
• How will your product appeal to this audience: if they enjoy
music and the visual art that comes along with it

14. Audience research
• Observation: this question is asking for the questioners age from
16 and under, 16-19 or 20+
• What this says about my audience: there is a vast majority
between the age of 16-19 with one outlier of 20+ and shows my
audience Is mostly teens
• How will your product appeal to this audience: teens are the
highest consumers of music and music videos so it will gather their
attention much more

15. Audience research
• Observation: this question is asking what kind of style the questioners like the
most and has the options of vhs, heavily edited and grainy and has equal results
across each except for grainy
• What this says about my audience: that they'd prefer to see a heavily edited vhs
style music video more than something grainier, but this will come with that style
anyway
• How will your product appeal to this audience: by it being filmed on an old
camcorder I can capture that old style look and use editing to give it more detail to
which I desire

16. Audience research
• Observation: in this question the question asks what time of day the audience
like to see music videos in with the options of night, dusk, sunset or
midday with sunset and night being the only ones with answers
• What this says about my audience: that they would like to see a mix of brighter
lighting and dark lighting mixed with the city lights
• How will your product appeal to this audience: I will mix elements of brighter
lighting and darker lighting whilst keeping some ambient light from the city
lights and points of interest with more dynamic lighting

17. Audience research
• Observation: with this question I asked the audience how often they watch
music videos with the options of less than once a week, 1-3 times a week, 4-8
times a week and then 10+ a week with a 50% watching them 1-3 times a week
and 30% watched them less than once a week and 20% said 4-8 times a week
• What this says about my audience: that they are large consumers of music and
music videos and watch them regularly
• How will your product appeal to this audience: with it being a music video and
it only being a singular one it appeals to all the answers here as it isn't more than
one but means the ones that watch more than one a week would still watch it
along with others

18. Audience research
Observation: in this question I asked what platform the audience
watches music videos on from YouTube, vimeo, twitter, Facebook and
other with them all picking YouTube
What this says about my audience: that they watch all their music
videos on YouTube
How will my product appeal to my audience: I would make it
widely accessible including Youtube and other platforms

19. Audience research
Observation: in this question I asked if the audience prefer a narrative
driven music video or an abstract more edited music video with the
majority picking abstract
What this says about my audience: that they would prefer to watch
something maybe more visually interesting rather than narratively
driven
How will my product appeal to my audience: I can use my knowledge
of editing and push forward the more unique abstract look which I enjoy
more

20. Audience research
Observation: in this question I asked if the audience believed that music
videos are important for an artist's growth with them all agreeing
besides one
What this says about my audience: that they recognise the importance
of music videos for an artist's growth and they're audience
How will my product appeal to my audience: it’s a mix of my own music
and own editing with help of my friends to filming showing that anyone
can do it

21. Interviews

22. Interview 1 – Brandon
• How many music videos do you watch on a weekly basis and
why? – 4, because I enjoy watching the music take for into a
visual concept
• Do you observe the editing specifically in a music video and
do you think it Is important and why? - believe editing is
important as it gives the music video personality and
differentiates itself from other music videos.
• Do you think music videos are important for a music artists
career and why? – it allows their music o gain more attention
and shows their artistic direction.

23. Interview 1
• Observation: they are an avid music listener
and enjoyer and believe a good, well
structured music video can really push an
artist further in their career.
• What this says about my audience: seem to
have a large amount of knowledge on music, a
music career and the importance of self
expression
• How will your product appeal to this
audience: I have kept my music video within
the things like and have used it to fully
express my art and visual direction.

24. Interview 2 – matt
• How many music videos do you watch on a weekly basis
and why? – around 3 because I enjoy watching the
editing styles and take inspiration.
• Do you observe the editing specifically in a music video
and do you think it is important and why? – I believe it is
important to have good editing because it can a lot of
meaning and symbolism.
• Do you think music videos are important for a music
artists career and why? – yes because it draws people in
if its eecatching.

25. Interview 2
• Observation: takes editing and music video
direction as inspiration and sees t as a crucial part
of an artists direction visually and musically.
• What this says about my audience: they have
knowledge on editing and music video editing
and view it as an important factor o an artists
long term career
• How will your product appeal to this audience:
I've integrated personal likes and editing styles
into my music video.

26. Bibliography

27. Bibliography
1. Horwell, A. (2022) Target Audience Research Survey (conducted on
28/3/2022)
2. Lambert, B Matt. (2022) Target Audience Interviews (conducted on tues,
17th may)
3. Turley, M. (2022) Target Audience Interviews (conducted on tues, 17th
may)