Audience Feedback

1. Audience Feedback for 2nd
edit of 'Summer'

2. My Target Audience is 16-24 year olds and boys and girls.
After the second edit of 'Summer' I created a questionnaire for
my target audience to answer (over 40 people answered) This
enabled me to find out how my target audience consumes music
videos. It also enabled me to find out their opinion on my current
music video and see if there were any changes that I could make
to it that would better suit the 16-24 age range.
Questionnaire -
https://docs.google.com/forms/d/e/1FAIpQLSdVjVOLnMQ77tb-
N0GUmQMzV8NVgFw5d5czWFR5ns2TGhlxKQ/viewform

3. Are you male or female?
From this chart it is clear to see that
20% more females watched the video.
This was to be expected, however, as,
the genre of the music video is pop.
Pop songs are often about love, which,
stereotypically, girls listen more to than
boys.
The main artist in the video is also a
conventionally good looking boy, and
therefore this may increase the amount
of girls watching the video.

4. What age category do you fit under?
100% of the people watching the music video
was 16-24 year olds. This is good as this is the
target audience I am aiming this music video at
and therefore their answers will be very valid.

5. From watching my music video, what genre
would you place my video into?
100% of the target audience that answered
said they believed that it fit under the 'pop'
category. This is good as, from this I can see
that I have used the codes and conventions
of a pop music video correctly when
adapting them to my music video.

6. What do you expect to see in a
music video of this genre?
Here I have included just some of the answers that were
given for this question. I feel that I have included a lot of
these answers in my music video. For example, vibrant
scenes, young people, nice clothing and the boy and girl
meeting narrative

7. Why do you think my music video represents
this genre?
The answers show that I
have clearly portrayed my
music video as a pop
genre.

8. Does my product appeal to its target audience the
age 16-24 age group? Why?
I am very happy with these
answers as it shows that I
have reached and satisfied
my target audience, which
is the main thing when
creating a music video for
an audience

9. Do you watch music videos?
100% of my target
audience said that they do
watch music videos. This
shows that this generation
is an active audience and
enjoys watching and
consuming music videos

10. What do you watch music videos on? (YouTube,
tidal etc)
All of the answers for this question
were 'Youtube' (and sometimes Vevo
which can also be viewed on Youtube).
This shows that although this target
audience enjoy watching music videos,
they do not like paying for them.

11. What do you like about music videos?

12. What do you expect to see in a music video
such as from Calvin Harris, Ariana grande,
Justin bieber etc?

13. Does my video remind you of this?
Why/How?

14. What is your favourite thing about my music
video?
For the final cut of my
music video I will ensure to
keep these things in, as
these are the things that
my target audience are
drawn to

15. What is your least favourite thing about my
music video?
In the final edit of the
music video I will try to add
all of these in. This will
attract my target audience
even more.