2. Existing Product
https://youtu.be/L3kFwQ3tyzI
This part of a series shows are main
character is found with a grimoire
(magic book) and cast a spell; the use
of audio in the scene gose well with the
concept of the scene with the sound of
water flow mixed with the faint
background fantasy music and the
voice lines before being casual
sounding, gives you a feeling of how
the main character will act and speak
throw-out the show.
3. Existing Product
https://www.youtube.com/watch?v=mP0VHJYFOAU
Bohemian Rhapsody is a film that tells the
story of queen and how they came to be
In the present day, the audio used in the
trailer gives you a feel for what the film
will be like through use of music from the
band and showing voice line that give
show us how the character will talk, and it
may how they will act throughout the
film.
4. Existing Product
https://youtu.be/Xa0Swz3X1cQ
This is a song that inspired the song that will
be in the product . The use of the instruments
to make the background track of the
song makes feel happy with the catchy beat
but the lyrics have a deeper meaning or are
twisted in some way for example towards the
end of the song he goes off on a tangent
saying stuff like "how on earth can I be saved"
and I think about you every day" in a creepy
stalkerish tone that makes it creepy and pared
with the happy music makes it creepier.
5. Existing Product
https://youtu.be/tWcZTEo3jmw
House is a film about a man who buys and
stays in a haunted house and gets hunted.
The audio used in the trailer fits the creepy
haunting aspect of the film with the absence
music and the low voice talking about the
film and the sounds of braking glass and the
characters voices rage from scared to angry.
6. Research Analysis
• What common features do the researched
products have? They all had music and
themes relating to my product
• What aspects of the research will you include
within you own work? I will be using the
magic, the song and the historical aspect of
my research.
8. Audience research
• Observation: 45% of my audience is 18 and 25% or over 18.
• What this says about my audience: most of them are adults but
some of then are younger bust most are older
• How will your product appeal to this audience: it will have dark
concepts and has some stuff about the past possibly when they
were born.
9. Audience research
• Observation: 71% of my audience is male and 29% od
female
• What this says about my audience: that it is mostly males .
• How will your product appeal to this audience: the concept
is nether gender orientated so all can enjoy it.
10. Audience research
• Observation: 85% of my audience like mystery's and 15% only like it
sometimes.
• What this says about my audience: they all enjoy mystery's to some
existent.
• How will your product appeal to this audience: therte will be a lot
of mystery involved.
11. Audience research
• Observation: 100% of my audience like stuff to do with back in
time.
• What this says about my audience: they enjoy stuff to do with
historical events
• How will your product appeal to this audience: the main plot is to
do with something to do with time.
12. Audience research
• Observation:85% of my audience like magical concepts and 15%
only like it sometimes.
• What this says about my audience: they enjoy magical things to
some degree
• How will your product appeal to this audience: the main plot
involves something to do with magic.
13. Audience research
• Observation:75% of my audience like dark concepts sometimes and
25% like dark concepts in general
• What this says about my audience: like enjoy dark concepts to
some degree
• How will your product appeal to this audience: there will be some
dark concepts in the story.
15. Interview 1
• •What is your option on historical events being a plot point? I think
is a good idea.
• •Do you think the concept of a magical music book is a good idea
for a story? I like music however I don't like reading.
• •Do you enjoy dark concepts? I like batman which I think is a dark
concept.
• •Would you personally listen to the product? I only listen to music
so depends on if there is music.
• •How long should to audio be in your opinion? at least 20mins.
16. Interview 1
• Observation: this person would like the music
side more then the talking bits.
• What this says about my audience: some will
like different parts of the audio the other bits.
• How will your product appeal to this
audience: there will be music and a song
17. Interview 2
• What is your option on historical events being a
plot point? Very cool, I enjoy historical stories
• Do you think the concept of a magical music book
is a good idea for a story? Certainly unique, I'd be
interested
• Do you enjoy dark concepts? Yes
• Would you personally listen to the product? Yes
• How long should to audio be in your opinion? It's
your project I don't know the guidelines
18. Interview 2
• Observation: they think that the concept is
interesting and would listen to it.
• What this says about my audience: some
people will like the historical aspect of the
project more so then the magic bits
• How will your product appeal to this
audience: there will be historical references
within the project
19. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-18+ • There will be some dark
Gender
Male • There is concepts that all can enjoy and
there is a male character
Psychographic
Belongers • There is a lot for people to enjoy and for
people to share
Social Status
Skilled working
class
• It will be cheap and affordable for people
that have some spare money after the
important things
21. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• Strengths- all of it was relevant to my idea, it inspired me on what I could do for my
product.
• Weaknesses- I should have looked at stuff that was mor closely related to my idea then
conspectus around the idea.
– Questionnaires
• Strengths- I got a lot of info on my audience, I did questions that were relevant of the
main concepts of my idea.
• Weaknesses-I should have added in more questions to get a more depth understanding
of my audience.
– Interviews
strengths- I got 2 different perspectives of my audience, I added in
relevant questions
Weaknesses- I repeated questions from my survey.
22. Research Evaluation
– What sort of a response did you get?
I got mostly positive responses and some that were not too fond and some that
were confused but overall, mostly positive
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my survey by sending it to a team's chat and direct messaging it
to people. This can be a good way of doing it because the lots of people can
see it but it also can a bit bad because that doesn’t necessary mean people
will do them because there are lots of others on the team's chat.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a historical product (pre-1990) similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Discuss the existing product research, surveys and interviews
Discuss the responses you got from your survey
Discuss distributing your evaluation digitally