Research project 7

1. Research
Claudia Slater

2. Existing Product
The yellow text is easy to
use and the font isn’t to
complicated. Its really
calm and relaxed- the
yellow connotates
happiness which links to
the title of the video
I could easily find
this view for my
video clips as I live
near lots of
countryside
The lighting
is effective as
it contrasts
the dark
against the
light
The time duration is
small witch keeps it
snappy, as well as the
clips and angles
switching up to create
a contrast.
The meaning behind the
video is loving someone,
this is shown to us through
the clips of two young
teenagers showing
affection to one another-
this creates emotion and
makes the audience think
The words the artist has used as shown in
this image tell the message they are trying
to get across with is to not be afraid about
love- he is directing this to Somone called "
Cory"
There clothing is more
younger suited witch could
appeal to the younger
audience as they could
wear similar clothing like
hoodies and puffer coats
https://youtu.be/mR6RUVoj_4k

3. Existing Product
Simple yellow text
fits the minimalistic
look, it also creates a
relaxing scene.
The Hidden
Meaning is about
her sister, this
creates emotion on
the audience.
Filmed on a film
camera to create
a vintage look. As
well as a old retro
look.
The
background is
blurred which
focuses on the
main person
instead of the
background
The target audience would
be young teenagers as they
might relate to having a
young siblings and missing
them.
Shes wearing thick
clothing as Theres a
cold scene and the
louder sound
effects of the waves
crashing enhance
this .
The gender
would be
females as
they are two
sisters.
Th scene is a
beach witch
creates chaos
and sadness
as its rainy
and windy.
https://youtu.be/Dt37miHO9Ks

4. Existing Product
A close up shot which
is blurred. As well as
longshots to create a
contrast.
The meaning of the
video is silence which
could connotate
sadness or feeling
silent in one- it makes
the audience think.
The target
audience would be
Young adults as its
quite a sensitive
topic witch some
younger viewers
may not
understand.
The different
lighting
through the
video creates
effect on the
watcher. It’s a
very light
bright tone.
https://youtu.be/Da5eV9VMq1M

5. Existing Product
The lighting is dark
witch creates a
dusk ambient
atmosphere and a
cold tone
The close up
focus on the fish
and the blurred
background is an
amazing contrast
The film is short and lasts 3 mins
which allows the watcher to keep
engaged, this is also helped by
how intense and deep the
meaning on the film is.
The audience of this film is prominently
males as it’s mainly male dominated as the
character is male and is talking from a male
perspective about a female. Therefore males
may relate to this film more.
The meaning of the film
is about a females mind
and how the male views
it as a “ beautiful mind”
this shows the different
gender comparisons.
The lighting connects
with the poem words
as it creates a
emotional energy on
the reader for example
makes them sad or
confused
https://youtu.be/mNx0UtWT-jY

6. Research Analysis
• What common features do the researched products have? They are
all visual poem spoken videos which include subtitles and slow
music. As well as close up shots and longshots. They all have similar
colour schemes of light colours like blue and white which signifies
purity. The Lense is blurred in certain places which is really effective
to watch. The text that has been used for the subtitles is simple and
a couple of the existing products have yellow text which is a
positive and bright colour.
• What aspects of the research will you include within your on work?
I will include the angles I have been researching including blurred,
close up, and long shots. I will also Include the minimalistic text
witch is simple yet effective. I will use the similar shots of
landscapes and people living. I love the lyrics that iv been
researching in my existing products so I will include similar topics.
For example life, mental health and love.

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: Female is the higher ratio as seen 87.50% were females and 12.50
were males. Therefore females may be my audience.
• What this says about my audience: Females are more interested in poem visual
videos than males.
• How will your product appeal to this audience: I will include relatable female
content for example including females in my video more and issues.
https://www.surveymonky.
co.uk/r/9WXQBVC

9. Audience research
• Observation: The survey shows that 50% of the majority of the age of 17-18 is
older and more mature and 50% is over 18.
• What this says about my audience: This tells me I have an older audience and
target audience.
• How will your product appeal to this audience: I can include more mature topics
with deeper meaning that may be understood by my audience than if I was
appealing to a younger audience.

10. Audience research
• Observation: They enjoy poems
• What this says about my audience: My audience
enjoy poems
• How will your product appeal to this audience:

11. Audience research
• Observation:57.14% of My audience would prefer a topic on emotional deeper
things as that was voted the most.
• What this says about my audience: My audience enjoys emotional things more.
• How will your product appeal to this audience: I will include emotional things that
are more sensitive and deeper. Things about mental health and life problems.

12. Audience research
• Observation: 75% of my audience said they prefer A lighter colour
scheme compared to a darker scheme.
• What this says about my audience: They are a lively audience and
prefer lighter more positive tones.
• How will your product appeal to this audience: I will be including
upbeat brighter tones.

13. Audience research
• Observation: A bright happy tone was voted the most
• What this says about my audience: They are happy and
like upbeat videos
• How will your product appeal to this audience:

14. Audience research
• Observation: My audience seem to prefer longer videos as a percentage of 62.5%
voted 5-10 mins however only 37.50% voted for a shorter video of 1-2 mins.
• What this says about my audience: They might prefer longer videos that grab there
attention for longer. They might have more time to watch longer videos.
• How will your product appeal to this audience: My product will appeal to this
audience as I will create a video that isn’t too long and keeps them engaged as
well as not to short.

15. Audience research
• Observation: 62.50% say they have watched a spoken poem video before however
37.5% say they haven’t.
• What this says about my audience: They are not new to the product I’m creating.
They may enjoy them as the percentage for watching one is higher than not.
• How will your product appeal to this audience: I will use my research and include
similar aspects to my product that they have seen before. They will find it
enjoyable as they have watched them before.

16. Audience research
• Observation: Out of all the choices my audience seemed to choose inspire as this was the highest
percentage of 50%.
• What this says about my audience: This says that the audience would enjoy something that is
inspirational and they enjoy things that inspire them to do things. However in second place they
voted for escapism witch tells me they light to get lost in the video.
• How will your product appeal to this audience: My product will appeal to this audience as I will
include inspirational aspects and allow them to watch it and think about it as well as take there
mind of what is happening around them.

17. Audience research
• Observation: YouTube showed to be the highest percentage of 75%
and sound-cloud the lowest wit a percentage of 0.00%
• What this says about my audience: They use YouTube the most, and
may have watched similar things on YouTube before.
• How will your product appeal to this audience: I will publish my
video to YouTube to allow a bigger audience for my product.

18. Interviews

19. Interview 1
Emily bannister (
Female) Aged 17
:

20. Interview 1
• Observation: This interview was really informative and
gave me a better idea of what my audience may enjoy
• What this says about my audience: She's young and my
content may appeal to her as I'm filming similar ages
and topics like love life and friends. She mentions
music and how it really effects her. This is helpful to
know as I will be creating my own music on garage
band.
• How will your product appeal to this audience: It will
appeal to my audience as I will use similar things she's
mentioned for example music and emotional scenes
like topics on mental health and life

21. Interview 2
Charlotte slater -
( female) aged
22:

22. Interview 2
• Observation: She has watched visual poems
before and enjoys different topics discussed.
• What this says about my audience: My audience
likes emotional informative visualisations, she
watches similar creators so she is very educated
on what my project will be like.
• How will your product appeal to this audience: I
will include topics which people will find relatable
and actually make them think for example things
in life like struggles and breakups.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14-19
Gender
Female and Male
Psychographic
Social Status
I am going to include topics teenagers and young
adults may relate too for example Mental health
and love as well as what comes with a teenager in
life. I will film in schools towns and city's that are
popular to youths as well as including young people
in the similar age Because It will be a place of
comfort for them to watch.
My content will include topics and themes
that both genders would be interested in
like love and life, the props and characters
will be suited to both males and females as
they will be both genders included.
The product will be easy to stream and watch
on YouTube etc, they might even already
have the screaming platform. It will allow a
sense of belonging and escapism from life.
Escapism and
inspiration/ be-
longer.
Middle class
It will be easily accessed on a free streaming
platform like YouTube, I will be filming In
places witch the similar social status may

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research- I found product research really helpful as I could find what products were already
out there and what kind of things they included like angles close up shots and longshots. Without
this I would have been limited to ideas for text colours and angles. The strength of my product
research would be that I have discovered different angles and texts to use through
my project. However a negative would be that there wasn’t to many to take
inspiration from as it was quite a limited audience. I think this is because its not
that popular in the media industry.
– Questionnaires: My questionnaires took quite a while to produce and read, however the responses I
got where very positive and helpful for my product as I knew what my audience may enjoy. Like the
topic and different colours and lighting. I could of done with more than I received but I got the most I
could. If i Would of done this again I would of shared my questionnaire on more social platforms to
get a larger response and audience. Like twitter and Facebook.
– Interviews: My interviews where really positive and I received in detail responses. It helped me
gather more information I needed. I learnt more and gathered more detail that was personal to the
person I was interviewing. I was really happy with my questions as I felt they were very professional
and informative. I did my interviews online which I would of proffered to do in person but due to
covid I thought it was just better and easier to do online. I sent them the questions and they
responded. If I had of done it in person I might of got more detail from them.

26. Research Evaluation
– What sort of a response did you get? I got 7 responses and they were all very
positive. My common questions where related to what the audience wanted
to see and would relate to the most. This helped me adder to them best.
Some responses were not the most helpful for example skipped questions and
maybe not answering them this was maybe because they were not interested
or just didn’t want to answer. However I got a good picture from others.
– How did you distribute your survey? Give an advantage and a disadvantage-
– I distributed my survey through directly messaging people on snapchat and
Facebook messenger as well as text. I copied the link from survey monkey. This
way I knew I could rely on there responses. I also sent it through teams and
emails. A disadvantage however would be that to receive more responses I
could of posted it on social media to get a larger group of people and different
outlooks and responses from people I might of not even known. I was pretty
limited due to how I distributed it however it gave me more than enough to
work with.