Here are the key points I gathered from the interview: - The interviewee prefers tour posters with bright colors, unique designs, and decent text. - They want merchandise to include a variety of colors to make it stand out from other products. - A reasonable price range is important so the merchandise is appealing and accessible to the target audience. - Bright, good images that stand out are most appealing on posters. - A unique image is preferred for the album cover. Overall, the interviewee emphasized unique, eye-catching designs with bright colors for visual appeal, and reasonable pricing to make the products enticing to fans. Variety in merchandise colors was also highlighted. This feedback will help make

1. Research
Chelsea Kierans

2. Existing Product
This tour poster has a
picture of the band in
the background, but it is
slightly out of focus and
blurry. This makes the
target audience want to
buy tickets because it is
implying that the tour is
more about the music
and less about the
people in the band.
The font they have used
for the poster, is bold
and easy to read,
making it legible from a
distance. This makes it
appealing to the target
audience because the
band have been
considerate to people
that may not be able to
see very far.
The colours used in this
tour poster are pastel pink
and blue, with darker
tones. This gives off a
mysterious/simplistic
vibe. It would appeal to
the audience because it is
nice to look at, and it
doesn’t cause strain to
the eyes as it is so
simplistic.
The setting of where
they are, it looks like
they are on a beach
where the tide has just
gone back out. This gives
off a peaceful vibe, and
it would appeal to
people as it is nice to
feel at peace. This is how
it would appeal to the
target audience.

3. Existing Product
This existing shirt is
showing darker
themes. This is shown
within the skeletons/
skulls on the shirt. This
is because normally
they are associated
with death, bad luck of
other scary things. This
would appeal to the
audience as they prefer
a darker theme within
their music.
The colours on this shirt, is
more of a darker colours
scheme, but there are other
colours that do contrast
with the darkness of this T-
shirt within the t-shirt itself.
The audience of this t-shirt
get enticed by the bright
colours and that is what
appeals to them and makes
it attractive to a lot of
people.
This shirt symbolizes death within the crucifix, as it is ironic because they are not religious.
It also connotes death as it is a crucifix and Jesus died on one. Also this is where the skulls
reside on top of the cross, which is also symbolizing death. This appeals to the audience as
they are fans of rock music, and this is a rebellious genre and the fans of this are just as
dark as the band themselves.

4. Existing Product
The font of this track list
is handwritten, this
makes the album feel
more personal and deep,
as this is what you would
assume to be Ed’s
handwriting. This would
appeal to the audience
as this fans want to feel
that personal connection
with their idol. They do
this buy listening to his
music that he has
handwritten himself, like
the track list.
The colour of this track
list is blue, this
normally associated
with depression. His
songs are mostly quite
sad or depressing. This
makes the album
personal as he is
sharing his self with all
of his fans and making
a connection with
them through his
music. This appeal to
the audience as they
want to have some sort
of relationship and feel
close to their idol, and
by letting them do this,
he is appealing to them
in a way not many
artist appeal to their
audiences.
The layout for this track list is simple. This connotates the
simplistic nature of the album, its stripped back, and honest. This
appeals to the audience as they appreciate honesty and the fact
that their idol is ‘normal’. Even though they are normal people, wit
extraordinary jobs.

5. Existing ProductThis album cover is black
and white, this seems like
it alludes to more of a
rock cover, but the more
you look into it the more
you see its halfway
between rock and rap.
You can see this by the
clothes they are wearing,
and the poses they are
pulling within the photo.
What the beastie boys are
know for is being different
and mixing the two
genres. This appeals to
the audience as it is
different, people who like
rap and people who like
rock both enjoy this
music, so it is smart to
aim their album cover
towards both audiences.
This font is the font of a band who make it look like they don’t try
too hard. They make it look fun, and not too serious. Some of
their songs have this nature as well, so this is why they probably
wanted to go with that kind of ‘vibe’. The fact they don’t take
themselves too seriously is appealing to the audience they aim
at, as people who like rock and rap stereotypically are people
who don't want an idol that seems very serious and ‘big headed’.
The camera angle is looking
down on them from above.
They might have done this to
show that they are not better
than anyone else. Like above
them, they are showing their
fans that they are just like
normal people making music
for fun. The appeals to the
audience because they can
relate to the artist that they are
listening to and understand
that they are normal people, as
all celebrities are.

6. Research Analysis
• What common features do the researched
products have?
– They are all quite simple, and at the same time they
are very deep things, as they have another layer to
what they are, with symbolism ect.
– Also, they are all centred around music as this is the
product I will be making.
• What aspects of the research will you include
within your on work?
- I will use the different symbolism and make sure that
my things are simple, and clean looking instead of what
would be the opposite to this.

7. Questionnaire Analysis

8. Audience research
• Observation: The majority of the audience is in the age range of 17-
18 rather than 16 or under.
• What this says about my audience: That shows that the audience is
more mature.
• How will your product appeal to this audience: The more popular
music taste within this age range is normally pop, so to appeal to
these people, I will make a pop artist.

9. Audience research
• Observation: Most of my audience is female.
• What this says about my audience: I am more likely to look at something
that would be more susceptible to females, even though I maybe
shouldn’t do this in this day and age.
• How will your product appeal to this audience: I will market my artist as a
role model and a powerful female, so then other females will want to
follow and feel empowered by her.

10. Audience research
• Observation: The majority of the audience likes pop music over other music genres
such as pop punk, rock, alternative, and rap.
• What this says about my audience: This says that my audience enjoys music on the
radio rather than the other genres.
• How will your product appeal to this audience: I will make my artist centred more
around popular music and make sure to present her in a way that is more popular
than other genres.

11. Audience research
• Observation: The two favourites are bright colours and pastel colours.
• What this says about my audience: They are split between both bright
colours and pastel colours.
• How will your product appeal to this audience: I will make my posters and
my promo bright and also pastel so then both of the most popular choices
are catered to.

12. Audience research
• Observation: That everyone who answered this like 2 main bits of
merchandise, these being jumpers and T-shirts.
• What this says about my audience: That 57.14% people like hoodies over
the 42.86% who preferred T-shirts.
• How will your product appeal to this audience: I will make sure to produce
hoodies and T-shirts within my product as this is what the audience wants.

13. Audience research
• Observation: Most people like the idea of roses on my merchandise.
• What this says about my audience: That 57.14% of people would prefer
roses, and therefore showing that roses are more fashionable more than
other flower or plant to be on clothing.
• How will your product appeal to this audience: Roses will be featured on
the merchandise to please my audience.

14. Audience research
• Observation: That everyone associates different things with with a pop album
cover, mainstream is a very large subject to cover and everyone thinks of
different things each time. Bright colours came up the most frequently.
• What this says about my audience: That they like bright colours, as most
people said that they prefer that over any other colour scheme.
• How will your product appeal to this audience: I will make sure to try and put
in bright colours into my products to make them more appealing to my target
audience.

15. Audience research
• Observation: That more people prefer the text to overpower pictures
on merchandise than not.
• What this says about my audience: That 57.14% of people preferred
merchandise this way, ad 42.86% disagrees, so its actually a close call
on who prefers what.
• How will your product appeal to this audience: I will make some of
each, or just get rid of the image so it’s a simple shirt or jumper with
a few words on it.

16. Audience Research
Observation: Everyone enjoys music.
What this says about my audience: 100% of people that took this survey love
music.
How will your product appeal to this audience: I will make an artist that does
make music.

17. Audience Research
Observation: not many people
took this question seriously, they
just made up a silly name,
showing my age range to be right.
What this says about my
audience: It says that some of
them are children, but some are
mature enough to answer a
simple question.
How will your product appeal to
this audience: I will make it simple
and fun to look at as my audience
seem to be less mature than I first
thought.

18. Interviews

19. Interview 1
• What do you like to see on a tour poster?
I like a lot of colour and a unique design to the product. I also like
some descent text to the poster.
• What would you like to see on merchandise?
I would like a variety of colours to be included that will make it unique
and different to what other people have produced.
• What price range would you pay for merchandise?
I would like a reasonable price for some of the product. This will make
it easier for the audience to pay for and will make it more appearing
for them.
• What is appealing to you on a poster?
Bright and good images that stand out to the audience.
• What would you like to see on the album cover?
I would like to see a good and unique image please.

20. Interview 1
• Observation: That this person prefers bright and unique
posters and merchandise. Also they would prefer a lower
price so the target audience of 14-19 year olds can afford to
buy it.
• What this says about my audience: This says that they do
not have much money, as they are younger with no jobs or
part time jobs. A young mind normally does prefer brighter
and more fun colours than a older mind.
• How will your product appeal to this audience: I will make
sure it is bright and affordable. The colours will make the
posters seem fun, and the merchandise will also be unique
as well so that no one else has the same as what I make.

21. Interview 2
• What do you like to see on a tour poster?
– Bright colours and for it to be legible.
• What would you like to see on merchandise?
– A simplistic but recognisable design.
• What price range would you pay for merchandise?
– Its dependant of the type of product, so if it were a tee shirt I
would say £15-£20 and for a hoodie maybe £30
• What is appealing to you on a poster?
– Minimalistic colours that contrast of each other and good
images.
• What would you like to see on the album cover?
– Simplicity and artistry, which conveys the artists feelings
towards the music.

22. Interview 2
• Observation: This person would like my poster to be bright
but legible, and they would like my merchandise to be
simplistic but recognisable design. Also they too would like
a reasonable price for the merchandise as they would like
to also be able to afford it. A big thing with this person was
simplicity and bright colours.
• What this says about my audience: This says that my
audience isn’t very particular about what it looks like as
long as it is colourful, simplistic and cheaper than £30.
• How will your product appeal to this audience: it will be
exactly what they want it to be, colourful and simple.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14-19 The colours and the different types of posters
and the songs that are on the ‘album’ need to
be relatable to that age group, of teenage love
or ‘puppy love’.
Gender
Female but males
as a secondary
audience
I will produce things that will be attractive to
girls, like the songs and the different posters
are more stereotypically directed towards
females, but anyone is able to be interested in
this artist.
Psychographic
Belonger &
Emulator
Produce clothes that are trendy and ‘cool’ to
wear as the merchandise. Also the songs on
the tracklist on the back of the album are
family related or love related.
Social Status
Middle Class. This is because they need to afford the
merchandise and albums produced, and
people to high of a class would not enjoy this.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
• Strengths of my research is that I made sure to try and describe everything I possibly could that would help me in my
product. I also tried to annotate a range of different music styles and different products such as posters, CD covers, album
covers etc.
• Weaknesses to my research is that it felt a little repetitive at times as I just couldn’t find other things that were similar
that what already was there. There was a difference but within the things I was talking about, but the basis of it was quite
similar.
– Questionnaires
• Strengths of my questionnaires was that I found out information from people that would be my actual audience. This
makes the information I get more useful as it is more accurate for what I will be creating. Also, it was a good way to
change up any ideas I had already in my mind, as the audience that I had in mind had changed from the feedback I have
from these questionnaires.
• Weaknesses of this questionnaire is that some people didn't take it seriously and answered silly things in the boxes where
I ideally needed an answer that was useful to my research. Another weakness is that some of the questions I asked made
no difference to my results as they were questions that just weren’t useful. An example of this would be the what is your
name question (no 10).
– Interviews
• Strengths of my interviews are that they were very personal and they were all answered seriously and helped me
dramatically with my results and research into my target audience. I also thought another strength to this is that I could
go to a target audience straight away without going through different ones first, I made sure I chose an older and a
younger person to interview.
• Weaknesses to the interview process is that it took too long for a certain person to answer his questions, and there
wasn’t much time for the second person to answer there's in much depth. Another weakness is that the answers may be
bias as the interviewees knew me and wanted to help me come to a conclusion about my target audience.

26. Research Evaluation
– What sort of a response did you get
• The response I got, was that my product needs to be suitable for my audience. This
means making sure everything I produce is age appropriate and inoffensive to
anyone.
• My product needs to be colourful, as my audience have made it very clear that this
is what they prefer within a product. It also needs to be simplistic, this is because
my audience like the idea of a more clean looking product, than something that has
a lot of writing all over it. They think things look better when they are straight to
the point, and I couldn’t agree more.
– How did you distribute your survey? Give an advantage and a disadvantage
• I sent the link of my survey by email to people in my class. I also posted the link on
blackboard so it was easy for people to reach. I also sent it to a few people outside
my class to try get a wider audience.
• An advantage of this was that I got a lot of people to answer my survey, and it
helped me a lot with my research.
• A disadvantage of this is that there is a limitation as to who could get this survey as
you need internet access and the exact link to complete the survey.