The student proposes creating a promotional video and poster for a local barbershop called "Mark John Barbering". The video will involve filming customers getting haircuts at the shop and editing the footage in Adobe Premiere Pro. The poster will be designed in Photoshop to promote the business and include photos from the shop and essential information. Research will include analyzing similar promotional materials to understand conventions. Progress will be evaluated through a weekly production diary to reflect on strengths, weaknesses, and opportunities for improvement by comparing work to other examples.

1. Proposal
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Centre Name and Number:
York College 48357
Student Name and Number:
Louis John Dennis Fitton - 2044504
Project proposal title and date:
The title of my work is called Mark John Barbering because this is who I am doing my project for
and this is what the name of the business
Main area of activity:
The main area of my work will be Print and Film
Rationale:
Throughout the year I have made good progress from when I made my irn bru advert to when I
made my music video. I have picked up good skills in adobe premiere pro to a good level I would
say as I am good at adding effects into the video and I would say this is one of my strong points
well as this I have enjoyed creating the video work which has made it more exciting when it comes
to learning new skills and trying out different editing techniques. This will impact my project, as
because I enjoy video editing I will enjoy creating the promotional advert for the business that I
have chosen and I can include all the previous skills that I have learnt as well as learning new
skills to make the video of the best of my ability I can. One of my weaknesses from my work that I
have done throughout the year would be my audio project and the adver game. This was my
weakest work in my opinion because it was at the start of the year and I still had more time to
improve my skills and I had new skills to learn. Some knowledge and skills I have learned
throughout the year would be research as I am good at looking at similar pieces and analysing
them an then when it comes to my production I can stick to the common conventions that are
commonly used within the genre whilst also putting a unique twist on my work
Project Concept:
The concept of my work is I am going to promote a local barber shop that goes by the name “Mark
John Barbering’. I am going to create a promotional video for the business where I will go down to
the shop and film the barber giving customers haircuts and film his shop etc and then I will go back
and edit the videos in adobe premiere pro. I am also going to create a poster which I will design
using Photoshop and this will be a poster to promote the business which will include photos from
the barber shop and it will include essential information that is needed and that will be useful for
my target audience. Research that I will need to help me with this project is to look at professional
previous existing products so that I know what to include n my work to make it look professional
and to make it look like a real piece of content. Research will also help me find out about the genre
conventions. Some sources that I will use for research is the internet and websites such as
Wikipedia, YouTube and other online sources. I will also have a look in some books for useful
information that will help me throughout this project
How will the project be evaluated and reviewed:
To evaluate my work I will write a production diary every week so that as I am going along I can
see what I have done to my work and if I have made any specific changes I can note them down
and include screenshots of what I have done to my work. Tis will make my work better as I will be
able to see what worked well and what didn’t as I am reflecting my work as I go along. As I get
further on within the production I will start to do this production dairy more as this will help me out
when it comes to evaluating my work. I will compare my work to existing products and then
analyse the two pieces of content and write about what both pieces have in common and what is
different about them. This will benefit my work as it will be able to see if my work looks like a
professional piece of content. It also allows me to write about my work and to spot what they both
have in common with each other and it allows me to write about what improvements I could of
made and how it would impact my work.

2. Proposal
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3. Proposal
3
Bibliography:
1. Brandignity. (2016). Kick Butt Marketing Ideas for Barber Shops.Available:
https://www.brandignity.com/2016/12/kick-butt-marketing-ideas-for-barber-shops/.
Last accessed 01/04/2019.
2. Full Time Euphoria. (2018). How to Make A Barbershop Promo Video.Available:
https://www.youtube.com/watch?v=o
3. Kimberly Mak. (N/A). How To Make An Eye-Catching And Effective Poster.
Available: https://piktochart.com/blog/how-to-make-a-poster/. Last accessed
01/04/2019.
4. Pastor Blackwood. (2018). How To Record Haircut Videos For Instagram. Available:
https://www.youtube.com/watch?v=448teArzL9Q. Last accessed 01/04/2019.
5. Steve Folland. (2016). 7 STYLISH WAYS BARBER SHOPS CAN USE VIDEO.
6. Susan Tuttle (2010). Creating digital art with adobe photoshop elements. : North
Light Books.
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Find photos to put to include in mood board.
Mention who inspirations for the project are and
why. Write a proposal in detail explain what I am
doing for my work project.
2 Research  Look at similar existing products of videos,
posters etc and explain what they have in
common and find out the genre conventions of
the project and explain how I am going to target
my product at my target audience
3 Research  Experiment with products make mock up
products and explain how I have made them and
write about what I am going to improve and what
I am going to change when it comes to my final
product
4 Pre-production & Planning  Create a concept bored for my work. Include a
shot list that I am going to use when I go out and
film my promotional video. Create a layout for my
poster that I will design. Create an equipment list
that I will need.
5 Production  Go and film my video in the barber shop. Take
photos as well that I can use for my poster that I
am going to create
6 Production  Edit my video using adobe premiere pro make
the transition between each clip smooth
7 Production  Edit the promotional poster for the business using
Photoshop make sure to stick to the conventions
so it look like a professional piece of work
8 Production  Create merchandise for the barbershop, which
could be hats and t-shirts or even a hair products.

4. Proposal
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9 Evaluation  Write about the time I had to complete the work
and how I managed my time. Put an existing
product In the middle of the page with my product
and write about the differences and similarities
between the two pieces of work and mention
what I like about it and if I was to do it again what
could I improve.