The document discusses a student's music video project for the song "Bow Down" by Beyoncé. The student received feedback on their initial music video idea. Feedback indicated the idea was fun but too explicit for some audiences. To appeal to more people, the student would need to tone down vulgar content while keeping the idea engaging. The student realized they need to refine the idea to make it unique yet still suit the song's genre.

1. PART I
LEARNING OUTCOME ONE

5. I have decided to create a music video as my final project. For this
music video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as
this song intrigues me, due to the fact that its so different to her other
songs as the lyrics are aggressive and fairly vulgar. The song has
caused controversy in the media because of this, which has pushed
Beyoncé to not make a music video for it. all the media attention this
song has raised make me interested to make a music video to match its
attention seeking and explicit manner in an interesting way.
Nevertheless main reason I have chosen to make a music video for this
song is that, there is no music video for the song.
Selection and Justification

6. Beyonce ‘Bow Down’
This mood board
expresses the theme
and scene of this
music video idea, I
would want this music
video have hip hop
themes like
graffiti, wild dance
moves, eccentric, over-
the-top outfits and
colourful scenery. I
would want this music
video to be quirky, fun
and fast pace.

7. Beyoncé ‘Bow Down’ (Thumbnails)

8. Question What Is Your
Opinion On My
Music Video
Idea?
Do You Think
This Music Video
Is Appropriate
for My Target
Audience?
Do You Think
This Music Video
Will Suit The
Genre Of The
Song?
How Do You
Think I Could
Improve The
Concept Of The
Music Video To
Gain A Larger
Audience
How Do You
Think This Music
Video Compares
to Related Ones
In The Industry
Annie Its fun and
quite
commercial
Yes, but it can
be powerful
and influential
for the wrong
reasons
Yes, Defiantly Make it appeal
to different
people by
adding
different
scenes
Its similar and
mainstream
Sophie I like the idea
of your music
video and
think it will suit
the target
audience well,
I think that it
will be exciting
and will attract
many making
the single sell
well.
Yes it will
attract them
well
Yes I think the
video will fit
well to the
song
Add lots of
colour and
make the
images bold
Its similar to
them, which
will make it
blend well in
the industry

9. Josh Its very pop
like, and
humorous (like
a parody
Yes, but some
elements of it
provide a
negative light
on the target
audience
yes It’s a bit too
strange for
older and
younger
people, so tone
down the
vulgar content
Its too unique
to be
compared to
the
commercially
successful
videos
Charlie I like the idea
and think it
would work
well with a
young
audience
The ideas of
the music
video will
appeal to a
young
audience but
not for a good
reason, as it’s a
bit improper
Yes, as it has all
the
fundamentals
of a hip-
hop/pop music
video
At the moment
it would only
appeal to a
younger
audience as an
older audience
would find it
hard to relate
to the content
Its similar to
other videos of
its kind
Hayley Its different.
It’s a modern
way of looking
at the industry
Yes, but I you
must be careful
who it
influences
Yes it would,
because it goes
with the lyrics
Using bright
colours and not
making it so
explicit
This idea is a
little more
humorous

10. After receiving the feedback from my survey I observed that a lot of people liked the
idea of my music video, and would actually tune in to watch it, this makes the idea
successful as all the people I surveyed are into the genre of my music video idea. A
lot of people thought my music video would appeal to my target audience of 15-24
year old individuals, but it wasn’t appropriate for them as the content within it is
vulgar, explicit and badly influential to the younger individuals within my target
audience, which tells me that I would have to illuminate the discourteous and
sexually explicit elements and themes, this would also help me gain a larger target
audience in the process as I could gain a larger audience (younger people would be
able to watch it and older individuals would not be put off by it), on-the-other-hand I
must be careful how much of the vulgar and explicit content I do not use as there is
always a risk of losing the interest of my target audience I had in mind in the first
place.
Analysing my feedback I found that everyone who participated think that the music
video is appropriate for it genre as it contains all the elements of a typical pop/hip-
hop music video (catchy dance routines, flashy outfits and outlandish scenery).In
comparison to other music videos, people think that my music video is similar to
others in the industry, which would make it blend well, but this is also a concern as it
means my idea will not stand out from its competitions, I will have to develop my
idea further to make sure its unique and different to others in the industry.
Analysis of Idea Development After Feedback