The document provides results from surveys conducted to help plan a music video. It summarizes that 67% of respondents were female, most were aged 16-25, and pop and indie were the most popular genres. Locations like London and beaches were preferred settings. High budget, colorful videos with prestigious costumes were favored. The results supported plans for an indie/pop style video filmed in city and field locations.

1. Questionnaire results and
analysis

2. I asked 15 people what gender they are, so that I
could base my CD cover around a particular artist
which would appeal to the majority of people I
surveyed, in this case I interviewed 67% female
(just over 2/3), this therefore shows that my
music video will be majority aimed at females
although I will still include aspects which will
appeal to males as well, as although they only
obtained 33% of the results, that was also down
to me surveying not as many of them.

3. 33%
67%
Are you male or female?
Male Female

4. I asked 15 people how old they are, so I could target my
audience seeing what age most commonly listened to
indie/pop music and would be interested in buying a
newly released indie track. The most common age
group I interviewed were 16-25, as 67% I surveyed
were this age. However, 36-45 year olds didn’t
complete any questionnaires, so I will therefore have
no information about their customer needs, therefore
my CD will not be targeted towards them (though
some of the ideas they may like). I will target my CD
towards 16-25 year olds by making the lyrics in the
songs more relatable to those going through
relationship difficulties like most 16-25 year olds.

5. 6%
67%
7%
0%
7%
13%
How old are you?
0-16 16-25 26-35 36-45 46-55 56+

6. • From this particular question, I can quite clearly see
that pop was the my target audience’s favourite genre
with 35%, followed narrowly with indie at 34%. This is
beneficial to my research as I was going to go with an
indie/pop music video beforehand and these results
confirm that my target audience like this genre and
that it would work successfully. I can also take from
these results the soul was the third favourite with 15%
and therefore I might include elements of soul within
my video as well in order to appeal to others, therefore
making my music video appeal to 84% of my target
audience overall.

7. 34%
35%
15%
4%
8%
4%
What is your favourite music genre?
Indie Pop Soul R&B Rock 80's

8. • This particular pie chart shows me that 91% of my target
audience watch music videos, with 42% of them watching
them everyday. This was useful as I was then able to get a
more in depth response when asking them questions such
as ‘What settings do you like to see in music videos and
why?’ therefore as I have a vast amount of people who
watch music videos a lot I was given a very in depth answer
to this particular question and was given several unique
responses one being Cuba, therefore it shows that by my
target audience watching several different music videos per
day, that they as consumers are also given different
connotations and that they watch music videos daily as a
hobby and something to pass the time by.

9. Everyday 2-3 times a week 2-3 times a month Not Often Never

10. • Overall, my target audience’s favourite music video was Michael Jackson – Thriller
as this achieved 20% of the votes out of 12 responses given to this particular
question. They claimed it was their favourite music video as ‘it was before it’s time’
and ‘it offered something new’ , noticeably it was both participants over the age of
56+ and the 46-55 participants who said that this was their favourite music video.
This is interesting as this was obviously a song from their time period as it was
released in 1982 this may suggest that when they got older and had other
commitments that they stopped watching music videos as they simply didn’t get
the time anymore, for example if we assume that the participant who is in the 46-
55 year old category was born in 1969, then they would have been 13 when the
song was released, therefore this could explain the fact in which this particular
song signalled a new era for music videos and could also resemble the fact that
they stopped watching music videos when they got older although they might
have still listened to them on the radio for example. It was also noticeable that
Taylor Swift had three different songs in the favourite music video category, the
fact in which she has three different songs resembles the fact in which she appeals
to 16-25 year olds and they were the category in which we surveyed the most. The
reasons as to why people like her music videos so much are because they’re
‘engaging’ and because ‘the lyrics are relatable’.

11. 20%
6%
6%
6%
7%
7%
13%
7%
7%
7%
7%
7%
What is your favourite music video and why?
Michael Jackson - Thriller Emeli Sande - Clown Green Day - American Idiot
Rihanna - Bitch better have my money Mark Ronson ft. Bruno Mars - Uptown funk Jess Glynne - Don't be so hard on yourself
Taylor Swift - Style Taylor Swift - You belong to me Taylor Swift - Bad Blood
Beyonce - Listen Nicki Minaj - Anaconda Sam Smith - Like I can

12. • Interestingly, from this question although Taylor
Swift got three separate votes for favourite music
video, it is odd that she only received one vote
for ‘Who is your favourite artist and why?’.
Beyonce and Jess Glynne both received two votes
each with therefore ties them at 13% this again
reflects the type of artist I am going for as Jess
Glynne is an indie/pop and soul singer who is one
of the artists we are trying to be like as well as
accommodating other artist styles within our
music video as well.

13. 6%
13%
6%
6%
7%
13%
7%
7%
7%
7%
7%
7%
7%
Who is your favourite artist and why?
The Beatles Jess Glynne Nicki Minaj Taylor Swift Calvin Harris
Beyonce Ella Eyre Hozier Katy Perry Billy Bragg
Mariah Carey Micheal Jackson I don't have a favourite

14. • High budget music videos, appeal to 73% of my
target audience and therefore they like elements
such as vibrant colours and a better quality
production. With a better quality production, I
make sure the camera and equipment I am using
is up to the best standard possible, this is
important so that I can give my audience a clear
cut music video in which they are looking for and
so that the vibrant colours come across in the
way in which they are hoping for.

15. 20%
73%
7%
Do you prefer to watch low or high budget music videos and why?
Low High I don't mind

16. • City (London) and outside (beach), were the two most
popular settings with 27% and 20% respectively.
Locations which would work with an indie/pop feel in
which I am going for would be the city (London)
because of its vibrant light and good scenery, this
would also work with outside and although I don’t
think I’ll be filming on a beach, I have thought about
filming near water and having water aspects included
within the music video in order to create the outside
sense of freedom. I have also done this in order to try
and make my music video relatable to my target
audience so that it may remind them of a previous
occasion when listening to similar music

17. 13%
27%
6%20%
7%
13%
7%
7%
What settings do you like to see in music videos and why?
Woods (Dark Location) City (London) Cuba Outside (Beach) Near Water Party/Club Field Location Shoot

18. • 44% of my target audience responded that they
wouldn’t like to watch a rock music video,
although previously in Q3 (What is your favourite
music genre?) rock had 8%, so therefore this
shows that a few people like rock music but that
the majority wouldn’t want to watch a music
video of it. Indie/pop received 0 percent;
therefore we can assume that everybody would
be interested in watching a music video based
upon that concept

19. 12%
13%
44%
6%
6%
13%
6%
What type of music videos wouldn’t you want to watch and why?
Studios Opera Rock Screamo Lyric videos Romance Violent ones

20. • My target audience recommended me to go
with fancy/prestigious fashion with 33%, this
would go well with my indie vibe as I can
incorporate this within my music video. The
use of normal clothes (20%) will be valuable to
use as I don’t want my music video to be too
over the top and I still want it to have
elements of realism whilst still using bright
colours.

21. 20%
7%
13%
7%
7%
33%
13%
What type of costumes do you like to see in music videos and why?
Normal Clothes One's which resemble the song Bright colourful costumes Red (Romantic) Retro Fancy/Prestigious fashion Festival Wear

22. • Vibrant colours are what attract people to
newly released music videos with 19% of
people agreeing with this. This is useful to
know as I was going to include vibrant colours
within my own music video and from the
results of my questionnaire, this has
highlighted the fact that this would be a useful
way in order to attract my potential target
audience.

23. 12%
6%
13%
6%
19%
13%
6%
13%
6%
6%
What do you look for when you watch a newly released music video?
The Storyline Elements of fun Unique elements
Modern qualities Vibrant Colours Costumes
Old School Vibes The Artist Whether the video has a featuring artist
The Setting

24. • Typically from my results, it shows that people
only really watch artists that they like (53%
8/15 agreed to this). Therefore, this could be a
potential hazard to me as I am producing a
one of video. In order to overcome this I will
advertise my website before hand and will
release a special clip of another song also on
the CD.

25. 53%
47%
Do you only watch music videos of artists you like, if so why?
Yes No

26. • The majority of my target audience agreed that
they’d like to watch an indie/pop music video,
therefore it has gave me the confidence to go
ahead with the idea as I think it will be successful
and that it will appeal to a mass market. The 20%
who answered no to this particular question were
the two 56+ participants and the reasoning
behind this was because they didn’t know the
genre. Therefore, I have achieved a successful
target audience in 16-25 year olds, who also like
other indie popstars, such as Taylor Swift, Jess
Glynne and Ella Eyre

27. 80%
20%
Would you like to watch an indie/pop music video, if so why?
Yes No

28. 25%
22%
17%
25%
11%
Which of these locations would be good for an indie music video?
City Park Lake Field Studio

29. • From my research I have found that the city
(London) and the field would be the best
locations to use for an indie/pop music video
as they both achieved 25% of the votes.
Therefore, these have obviously been highly
successful locations in the past for previous
indie videos and If I go about filming these
particular locations at the right time then
hopefully my final music video will have a
more realistic feel to it.