The document summarizes the results of a questionnaire given to 30 people in the target audience for a music video. Most respondents preferred a narrative-style music video set in a home with realistic visuals. The most popular music genre was rap/hip-hop and the favorite song was "Pills and Potions" by Nicki Minaj. This informed the creator's decisions to make a narrative music video for "Pills and Potions" that takes place in a home setting.
1. Questionnaires
Results.
I have created a questionnaire,
asking 30 people in my target
bracket questions based on the
ideas I have for my music video. I
have asked my target audience
questions that will help me find
out what they think about my
ideas for music video. This will
help me to understand what my
target like in a music video, what
they would prefer to see and also
the videos they enjoy watching,
and their ideas for my music
videos.
2. CategoriesofMusicVideos.
60%
23%
17%
Categories of music Videos.
Narrative Performance
A narrative is the way the diverse features in
a story are structured to make a meaningful
story. As more than 50% of the people who
we questioned said they preferred a music
video with a narrative we decided to include
a narrative in our music video about a girl
who abuses drugs and alcohol because she is
heartbroken. We have decided to do this as it
is what is common between teenagers as
they are more likely to understand the
message of the video.
A narrative music video- You belong with me by Taylor swift
3. Genre.
Pop
17%
Hip-Hop
23%
Rap
30%
Grime
17%
R&B
13%
Genre
Pop Hip-Hop Rap Grime R&B
A genre is a style or grouping of art, music,
or literature. The original idea for my video in
terms of Genre was Rap, however I wanted
to know what genre my target audience
enjoyed more therefore, I asked them about
their favourite genre picking from a list of 5
which included: Pop, Hip-Hop, Rap, Rhythm
and Blues and Grime. 30% of people choose
the rap genre and 23% choose the Hip-Hop
Genre, therefore I decided to do a video that
is Hip-Hop and also a rap. In order to carter
for people in this different genres.
This is Rap and Hip-Hop
music video- Bodak
Yellow by Cardi B
4. Visuals.
83%
17%
Visuals
Realisitc Animated
A visual is an image, piece of film, or
demonstration used to show or accompany
something. As 83% of the people we
questioned said they wanted a realistic
visual, we decided to do a music video that
includes a realistic visual. This is because it
makes it more relatable for the audience and
also sends across a message to the audience.
Realistic visuals- Grenade by Bruno Mars.
Animated Visuals- Story of OJ by Jay-z.
5. MusicvideoChoice.
2 2
4 4
7 7
3 3
1 1
0
1
2
3
4
5
6
7
8
Song Choice.
Khalid Beyonce Nicki 21 savage Sia
To find out about the trendy music videos
people have been watching and what music
videos teenagers enjoy, I decided to use my
questionnaire to ask them about 5 music
videos I think are most known by young
people and which was their favourite. The
videos I included were: Khalid- Young, Dumb
and Broke, Beyoncé- Hold up, Nicki Minaj-
Pills and Potions, 21 Savage- Bank Account,
and Sia- Chandelier. Originally the music
video I wanted to use was Khalid young,
Dumb and Broke, however after getting the
results it was obvious that young people
didn’t enjoy these type of music anymore,
the most popular amongst my target
audience was Nicki Minaj- Pills and Potions.
As a result of this I have decided the song I
will be using is Nicki Minaj- pills and potions.
Pills and potions by Nicki
6. Location.
10
7
9
4
LOCATION CHOICE.
The Home The Beach The Park The Club
The location is where the music video will be
set or situated. The main locations I had in
my questionnaire was the home, the beach,
the park and the club. All these ideas I
wanted to feature in my music video,
however after getting audience feedback
from my target group, it was obvious that
most people liked videos that was set in the
home (53%) or in a house, also the park was
very popular at 17%, while the beach and the
club had the lowest rating, therefore I
wouldn’t be using these locations as they are
not fit for my music video.
Locations from different music videos.
7. Ideasforourmusicvideo.
My final question for the audience was to describe their ideal music videos in a couple of
sentences. I took on this information and took out specific things that was continuously said by
majority of people who answered the questionnaire. These included:
• A music video that was set in a house, also nice locations
• A music video that had a high budget, therefore the use of good lighting, bright colours,
good costumes and makeup and incorporation of trends such as money, alcohol and
partying.
• A music video that was creative, accompanied by a good storyline/ narrative.
Using this I have gathered an idea of what my music video should look like and what it should
include to appeal to my target audience, although I might not have a high budget for my music
video through the use of props and Mise-en-scene, I will be able to send across a message to
my audience and create a music video that is enjoyable for them.