Project 2

1. Research
Imogen Minto

2. Existing Product
Vogue is in big
letters that stand
out and is well
known that
brings people in
because of the
name.
Famous person on
the cover that
people know and is
wearing branded
clothes to match the
fashion magazine to
influence people to
go out and buy them
clothing's or the
magazine its self.
Has a plain
background to
make the writing
and the model
stand out the
most also to
make it the main
notice to the
magazine when
people see it.
Has neutral colours
to it showing
minimalist with a
little bit of text on
it.
Is taken in a
studio with
lighting to make
it stand out
than it being
taken normally.
Kendall the model
is facing sideways
with her body and
her face facing
forwards to like
she is looking at
us directly in the
face.

3. Existing ProductHas Jennifer
Aniston on the
cover that
brings people
to buy it by her
advertising it
or people who
are interested
in the name of
the magazine.
The name of the
magazine is in bold
in big letter and in
the top centre
where it stands out
the most.
Located near
water like the
ocean to look like
she's standing in
it to look like
she's floating.
Has a shadow of her
in the water that
brings more tension
to the cover making it
more interesting.
Also facing sideways
like she's looking out
into the ocean making
it calming.
Clothing she's
wearing is a dress
that shows of her
legs to show that
she is confident
with herself to
make other people
confident about
themselves too.
Colours are
pastel colours
like it’s the sun
is setting going
from a pink to
a purple.

4. Existing ProductFamous person in
the centre of the
magazine making
her the main
target, while
sitting on a bright
blue chair making
her stand out
even more.
The brand of the
magazine is ELLE
behind the model
in bold letters in
white which
makes it stand
out even more.
The background is
natural with purple
flooring that brings a
little bit more colour
to the magazine but
still being natural at
the time by it not
being bright and in
your face.
She's wearing a top
that is a grey tones
colour with gold
diamond shape
detail that brings
the attention to the
model even more as
it’s a fashion
magazine as well
has her shorts are
grey as well keeping
is neutral with then
a pop of colour on
the shoes which are
blue.
The way she's sitting
in on the side yet
still facing us at the
same time again as
she's looking
directly at us
bringing us in to buy
it.

5. Existing Product
Background is
dark, making the
model stand out
which is located in
a studio with the
studio lights on
the model.
Name of the magazine
is ‘fashion’ is in white
making it stand out
with the dark
background, with the
other text its in yellow
making it stand out
even more as it’s a
bright colour.
The clothing she's
wearing is winter
style with a big
fluffy pink coat
that brings more
colour the
magazine than it
just being dark.
The lighting is on
her face making
her face stand
out the most
with her hair up
in a bun bringing
out her face even
more .
The model is
facing forwards
making us get
attention from
her and making
us want to
reads and find
out more.
The props is the
makeup that brings
even more attention
to the model when
looking at the
magazine.

6. Research Analysis
• What common features do the researched
products have?
– The common features that the products have is fashion
they’re all wearing branded clothing as well as the titles
they’re at the top of the magazine in bold making it stand
out.
• What aspects of the research will you include
within your on work?
– Have a similar layout as the other magazines with pastel
colours to make it look pretty to also show that it’s a girly
magazine about fashion.

7. Questionnaire Analysis

8. Audience research
• Observation: More female’s did my survey making them like it more.
• What this says about my audience: My audience is 60% females
and 40% males! This shows that females are more interested in fashion
then males.
• How will your product appeal to this audience: My product is
for females so it fits what I’m going for.

9. Audience research
• Observation: The age 16-19 which is teenagers.
• What this says about my audience: My audience is 80% 16-19
year olds and 20% for 20+. This shows that teenagers are more interested
than older and younger people.
• How will your product appeal to this audience: Mine will
appear teenagers mostly.

10. Audience research
• Observation: More people like fashion meaning fashion is more interesting to
people more than hair and makeup.
• What this says about my audience: My audience is 70% fashion and 30% hair
and makeup. This shows that people like fashion more than hair and beauty.
• How will your product appeal to this audience: By mine being about
fashion which appeal to people.

11. Audience research
• Observation: People prefer old trends that are common now.
• What this says about my audience: My audience is ‘what’s popular
now’ 30% and ‘old trends that are common now’ 70%. This shows
that people prefer old trends now than newer styles.
• How will your product appeal to this audience: I will do the old trends that
are common now as most people are interested in that style more.

12. Audience research
• Observation: People like well known magazines that interest them
the most.
• What this says about my audience: My audience read more
magazines about celebrities and fashion.
• How will your product appeal to this audience: My product will
appeal to these people as my product is about fashion.

13. Audience research
• Observation: People prefer the name ‘STYLE’ the most.
• What this says about my audience: My audience for ‘I.J.M’ got 20% , ‘ICON’
got 30% and ‘STYLE’ got 50%! Most people like ‘STYLE’ the best out of the
three.
• How will your product appeal to this audience: My product will appeal to
my audience by using the name they liked the most which was ‘STYLE’ so I
would use that because people prefer it the most.

14. Audience research
• Observation: People like pastel colours more.
• What this says about my audience: My audience for ‘Pastels’ got 60% , ‘Neutrals’
got 30% and ‘Prime colours’ got 10%. This shows that more people preferred
pastels over the other 2 which helps when I come to doing my product.
• How will your product appeal to this audience: This means that I would use pastels
for my product that appeals to my audience the most.

15. Audience research
• Observation: 51% people like magazines.
• What this says about my audience: This says about my audience that
no one hates magazines and most of them are between ‘50 to 70’.
• How will your product appeal to this audience: I will persuade my
audience by reading more magazines that they are interested in.

16. Audience research
• Observation: My questionnaire got 5 stars.
• What this says about my audience: This says about my audience that they enjoyed
my magazine questionnaire.
• How will your product appeal to this audience: My product will appeal to my
audience by them liking it and finding out what they want to see on the magazine
so I know what they are interested and would possibly buy it.

17. Interviews

18. Interview 1
1. Do you like magazines?
– No.
2. What do you want to see in my product?
– Good fashion with a good image.
3. Do you think people who didn’t like magazines have changed
their minds about them?
– I think that people would change their minds because it shouldn’t
solely revolve around one thing.
4. Do you like my choice of magazine which is to do with
fashion?
– Yes because there needs to be more variety in fashion magazines.
5. What would you consider a good age for people to
appropriate with fashion?
– I would consider 18 appropriate because people younger than this
shouldn’t have to worry about how they look.

19. Interview 1
• Observation: It’s generally positive.
• What this says about my audience: That they
like my ideas.
• How will your product appeal to this
audience: It will appeal to this audience
because people like to look nice to make them
feel confident about themselves.

20. Interview 2
1. Do you like magazines?
– Yes, I like magazines but I don't read anymore.
2. What do you want to see in my product?
– A good poster include a model and a good font.
3. Do you think people who didn’t like magazines have changed
their minds about them?
– Yes, I think after they will have interest in buying your magazine.
4. Do you like my choice of magazine which is to do with
fashion?
– Yes, I like your idea.
5. What would you consider a good age for people to
appropriate with fashion?
– 14-24

21. Interview 2
• Observation: Positive feedback.
• What this says about my audience: That they
like my ideas I have thought of and that they
think that people might of changed their ideas
about my product.
• How will your product appeal to this
audience: By having something that stands
out like big text and a model that is obvious to
what my product.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-24 • I think this age because around this age of
people they like to make sure they look nice.
Gender
Female • Its got women's fashion involved in it which
appeals to that specific audience.
Psychographic
Type A • Is concerned about how their actions effect
the world around them. They will respond
to messages about making a difference to
the environment.
Social Status
Any Social Status • Any social Status because everyone should
enjoy what they want.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method
– Product Research
- Strengths: Can see what are good on the magazine for example the big title that shows what
magazine it is, also with the model at the front which is usually someone famous which brings
more people to buy the magazine because of that specific person on it.
- Weaknesses: Doesn’t really have lot of detail on the cover that might not show what the
magazine is about which might confuse people when looking for a magazine to get.
– Questionnaires
- Strengths: Can see what people are interested in by the questions you have provided as
what you are wanting your product to be, which can help with improving your product or
changing it to what other people might be more interested in which can attract more
people.
- Weaknesses: Some people might no like your product for example mine is magazines
and people might not read them so they cant give you an answer for what you're wanting
your product to be.
– Interviews
Strengths: Can see what people think of your product which is similar to the questionnaires
by getting a response on what people think. Which can help improve your product to make it
what your audience likes which will encourage them to buy it.
Weaknesses: Can be difficult to think of questions you might not already thought of.

25. Research Evaluation
– What sort of a response did you get?
- Shows that people enjoy magazines.
- People liked the questions I have thought of.
- People are interested in fashion.
– How did you distribute your survey? Give an advantage
and a disadvantage.
• Advantage: Its simple to do because you’ll send it to people who you know
and will get good responses from them.
• Disadvantages: Takes a while to get responses when needing them.