p3

1. Research
Your Name

2. Existing ProductThe main large image
of this front cover
takes up almost of the
page. The 5 models
are all wearing
modern clothes which
are neutral in colour
and embrace their
ethnicities and
identities to the
audience. The
background of this
cover is grey to reflect
the social changes
and inclusion of more
people of colour in
the industry.
The masthead is partly
covered up by the
models but it is still
clear to the audience
what the brand of the
magazine is by the use
of the font.
The cover lines
are all written in
the same font,
which is
commonly used
by vogue. The
only title that
stands out is “
New Frontiers”
which is making a
strong statement
about women in
the fashion
industry and to
represent the
women on the
cover as being
contributors.
All the models in
the image are
females, reflecting
who the magazine
is intended for.

3. Existing Product
The big title to alert
the reader what the
whole page is about.
There is also a
number to show how
many sections there
is and for each
section there is a
number 1-12.
There is different models
to represent the item and
each photograph has a
different angle/lighting to
make it look better.
The background is just a
white background which
compliments the whole
magazine and makes it
look aesthetically
pleasing and tidy.
Advertising a face
mask, to protect
yourself with this
seasons most must
have accessory.
This is a good section to
have as the magazine is
promoting to keep
yourself and others
safe!
This page in the magazine is a really
good audience appeal as if you are
having struggling with what to wear
this page helps you with “12 ways to
update your wardrobe” and be up to
date with the latest trends.
There is a good
mix of writing
and pictures
which doesn’t
make the
magazine too
boring if you
wasn’t looking
to read a lot
and gives good
description on
the item in
that specific
section.

4. The pose shown by the
woman with her hand in her
hair attracts both female
and male audience.
The colour scheme is made
up of brown, gold, white and
grey. The brown and gold are
used to enhance the skin
colour as this product is used
for the skin. The white and
grey is used for the woman
to stand out and also the
white light shining on her
reinforces the effect. The
colours together show
elegance and represent the
model to be classy. This gives
us the idea all women can be
like that if they buy this skin
product.
This magazine features products related to beauty, as
women are most likely to be the gender that likes to care
about their skin and appearance. This advert is advertising
makeup as seen by the close up of the woman's face and
the product next to her.
The word
“perfectionist” is a
positive word which
attracts the readers as
it is telling them that if
they buy the product
they will become a
perfectionist and look
like the model.
Very little writing so that
when the reader looks
through the magazine
they wont have to read a
bunch of text and know
straight away what is
trying to sell.
As well as the bottled
product you also get a
brush with it to help you
apply it to your skin,
because of the tip of the
brush is at a slanted angle
if might increase the
audience because it is at
an odd form and people
might be curious and want
to try it out.
There are two pictures
of the foundation
shown to tell you how
much product is
stored in a bottle, this
might help the reader
make a decision if
they want it or not.
The font for the brand is gold and looks metallic. This tells us that the
expensive gold element makes women feel and be the best and want to
be treated with good care and be treasured and buying this product will
make them feel like it.

5. In the 1990s, colour was
very in trend, colourful
outfits, colourful
magazines etc. The title
of this magazine is very
colourful which would
have been great for
selling as colour was the
trend then.
The black and white
outfit puts the magazine
well together as it goes
with the colour of the
writing. It stands out
very well and is eye
catching for the
audience.
The phrase “the brilliance of
spring that is written on the front
cover links very well with the
colours as the product has very
warm tones and you would
imagine them colours being worn
in the spring season.
The way the model in
the picture is posing
gives us the idea that
she feels happy and
free, this could be
because she feels
good and confident in
the clothes she is
wearing, because of
this the reader might
be encouraged to buy
this and feel inspired
by the model.
You can see that
there is a shadow of
the balloon and the
model, this looks
better as both the
balloon and the
clothes are black and
white and this really
emphasizes the
patterns, shapes and
textures in the
photo.

6. Research Analysis
• What common features do the researched
products have?
– Models representing the item that is being sold.
– A little bit of text explaining what is going on in the picture or what is going to be throughout the
magazine.
– The products that are clearly wanted to be sold and sometimes the price.
• What aspects of the research will you include
within your on work?
– Models/pictures of the items that are being sold with text included explaining the product, with
price if possible.
– Latest trends that are up to date in the fashion world.
– Tips and hacks on beauty, life and style.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/2W
9SKPP

8. Audience research
• Observation: There are 14 females, 2 males and 1 other who have answered this survey.
• What this says about my audience:Females are mostly interested in fashion magazines.
• How will your product appeal to this audience: My front cover is going to be female orientated as
the most popular gender was female.

9. Audience research
• Observation: The most popular age group that answered my survey is 16-17 year olds.
Overall there is 9 16 year olds, 7 17 year olds and 1 20+.
• What this says about my audience: Teenagers are mostly interested in fashion magazines.
• How will your product appeal to this audience: It is going to be trends that teenagers would
like to read about and see.

10. Audience research
• Observation: People don’t really read fashion magazines. 5 people always read
fashion magazines, 5 people who rarely and 7 people who never.
• What this says about my audience: My audience might not really have the time or
interest in reading a fashion magazine.
• How will your product appeal to this audience: The front cover can be more eye
catching for the specific age group so it can encourage them to buy one.

11. Audience research
• Observation: People are more likely to look up fashion magazines
online than buy them. 13 people would rather read online whereas
4 people like to buy them.
• What this says about my audience:
• How will your product appeal to this audience: Do an online article
relating to the fashion magazine so more people can buy it.

12. Audience research
• Observation: the magazine vogue is the most popular with 14 votes. Cosmopolitan
is close behind with 6 votes and Elle and InStyle both have 2 votes. 3 people have
also chosen other.
• What this says about my audience: My audience like to read the most popular
fashion magazines as vogue and Elle are very well known.
• How will your product appeal to this audience: Have similar content to the most
popular magazines and have some inspiration from them.

13. Audience research
• Observation: Street fashion is the most popular with 11 votes then latest
trends and celebrity fashion with 7 votes, home and lifestyle with 5 votes, high
street fashion and health and beauty with 4 votes and other with 2 votes.
• What this says about my audience: The audience like to keep up with the
latest trend.
• How will your product appeal to this audience: Do a section of each the most
popular options that my audience would like.

14. Audience research
• Observation: The most popular bar chart is more than £4 with 6 votes and also £2 has 6votes. £3
has votes and £1 has 1 vote.
• What this says about my audience: The audience would rather have a more expensive magazine.
• How will your product appeal to this audience: Have a reasonable price for the magazine between
£3-£6.

15. Audience research
• Observation: 15 People shop on the high street whereas 2 don’t.
• What this says about my audience: My audience like to shop at popular clothing stores.
• How will your product appeal to this audience: Talk about buying high street clothes and give the
most trending shops and the popular clothes

16. Audience research
• Observation: The bar charts are all close together. Zara have 14 votes, Topshop and new look have
12 votes, H&M have 11, Primark have 10, river island have 6, miss Selfridges have 5, next have 3
and marks and spencer's has 1. 3 other people said they shop at other stores.
• What this says about my audience: My audience all like to shop at the most popular shops that are
in trend.
• How will your product appeal to this audience: Have models wearing the trendiest clothes from the
brands the audiences have said is their favourite.

17. Audience research
• Observation: 9 People don’t really shop at independent shops whereas 8
people do.
• What this says about my audience: They would rather shop at well known
brands
• How will your product appeal to this audience: Give ideas of independent
stores and promote how its better and also can be very trendy.

18. Interviews

19. Aisha’s Interview
• What colours would attract you to buy a magazine just by looking at the front cover?
• White- pretty writing (in black) in the font Autery
• Would you prefer to have more images or more text explaining what the product is?
• Images as I prefer visual things and also easier to take in
• If you could decide what to name a fashion magazine, what would you name it and
why?
• Lookz as it is a fashion look book type and helps the customer know exactly what it is,
the z instead of an s to add a fun element to it.
• What kind of fashion would you be interested in? E.g. street fashion, high street,
designer etc
• Edgy, alternative or street fashion
• In the magazine would you prefer the photos to be heavily edited with a lot of effects
or quite natural?
• Quite natural as it shows the customer that everybody has perfections and doesn’t give an
unrealistic expectation to the audience and it also helps keep beauty standards real

20. Interview 1
• Observation: they was very clear as to what they would want to see in a fashion magazine
and how they would want it to look.
• What this says about my audience: That they would only buy something they know they like
and satisfies them.
• How will your product appeal to this audience: I will have to make sure my fashion magazine
reflects on all this feedback that I have got and to make sure I have included everything that
has been included.

21. Sasa’s Interview
• Would you prefer the background of the photos to be a more nature background or
something else? If so, what?
• Plain background, green screen
• Would you like the model to be holding any prop in her hands or have more of a free
pose? Why?
• Free pose as it makes the model look more open .
• If the certain section was promoting a product, for example a piece of clothing , would
you prefer the model to have a close up shot of the specific item or would you want
to see a full outfit look to see what you can style it with?
• Both as it can be hard to style without inspiration and knowing the fabric up close before you but
can also help when styling at home.
• Would you want just female models or would you want to see males or a mixture of
both?
• A mixture of both, fashion is neutral
• Do you think having reviews from the public on the items that have been modelled
would be a good idea to include into the magazine? Why?
• Yes as it shows if something is good and can still be styled on someone who isn’t professional

22. Interview 2
• Observation: She knows what she looks for in a fashion magazine.
• What this says about my audience: If something wasn’t the way she liked she wouldn’t be
interested in buying the product but is ok with giving feedback to help if there is something
that might need improving.
• How will your product appeal to this audience: If something isn’t how the customer likes
then I know for certain that it will be changed to something the audience is happy with.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-18 • 16-18 would be the main audience as they
are teenagers who like to be n the latest
trends and look cool to them and to other
people and also give themselves that extra
confidence when dressing nicely.
Gender
primary: female
Secondary: male
• Main focus would be in females but can also
apply to males as there would be unisex
clothes or outfits for couples to wear.
Psychographic
Primary: belongers
Secondary:
achievers
• The main topic would be trends which the
belongers would fit into but also achievers
because there will definitely be designer
luxury items.
Social Status
Middle class
Upper class
• The middle class people might fit into the
belongers setting and want to buy the
things that are up to date whereas the
achievers might be the upper class to buy
the expensive designer items to show that
they are successful.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Strengths- this can help you decide how you want your magazine by describing old
ones and picking everything apart and analysing so you can do this for your own
• Weakness- very time consuming
– Questionnaires
• Strengths- easy to answer, easy to make
• Weakness- cant see who wrote the answers.
– Interviews
strengths- can get good feedback and how someone in the audience
would want a magazine to look and it can be helpful for you.
Weakness- can take a while to think of questions and get people to
answer the questions.

26. Research Evaluation
– What sort of a response did you get?
I mostly got the same answers as numbers was very close on every question
– How did you distribute your survey? Give an advantage and a disadvantage
• Social media- advantages: can get a variety of results, male, female, age, opinions.
disadvantages: people can be silly and not take your survey serious.