1. Working Title:
Time to celebrate
What is it called? This can change if you think of something better later
Target Platform:
YouTube, Facebook, twitter, blog, and music downloads.
What media platform/platforms would you release the product on?
Genre:
Radio jingle.
What sort of a media product is it?
Language / Territories
Worldwide.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
About coca cola products and people celebrating with coca cola drinks.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
It’s about people celebrating occasions using coca cola drinks to link in with the
celebration.
Sum up your product in one sentence
Style (similar products and graphical style):
The summer adverts that coca cola produce inspired our theme and we targeted it at young
people and linked our festival theme with the young people.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Your people aged 16-25 year olds.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
