This document proposes a 2D platformer video game where the player must collect Coca-Cola cans while avoiding Pepsi cans. The game is inspired by classic 2D games like Doom and aims to appeal to teenagers by promoting Coca-Cola in an entertaining format. Legal and ethical considerations include ensuring the game does not offend any groups and differs enough from existing games to avoid copyright issues.

1. Working Title: advert game formal proposal
What is it called? This can change if you think of something better later
Target Platform: video games
What media platform/platforms would you release the product on?
Genre: plat former
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: you must collect all the coco cola cans
and avoid the pepsi cans
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: never have enough coca-cola
Sum up your product in one sentence
Style (similar products and graphical style): it is similar to a 2d game like the old dooms
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: teenagers who will most likely to drink coca cola
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?