The document summarizes existing racing game products and provides research analysis to inform the development of a new racing game. It describes existing games as 2D games with color schemes including red, black, silver. Common features are noted like 2D backgrounds related to racing. The target audience is identified as mainly 8-16 year old male achievers from middle class backgrounds, appealing with simple, understandable controls and competitive gameplay.

1. Research
Your Name

2. Existing Product
Its an animated type image cover in what
appears to be a forest terrain
It’s a 2D type game cover, its quite bright,
the colour scheme is: red, blue, white and
green, simple colours
The characters have different outfits,
there's 2 different vehicles and one of them
is in the air, the cars have attachments, for
example the red one has a rocket on the
side
Its appealing because it has a fun look to it
and it’s the 2nd version of the game so it
makes people curious if its as good or
better than the first game

3. Existing Product
https://youtu.be/tbb6pVQSqKQ
It’s a gameplay about the game, its about completing challenges with different rules,
there's different players playing the challenge and your able to see them while you play
to see more or less how far in the challenge you achieve compared to other players
There's 3 cars

4. Existing Product
https://youtu.be/9J5S34bbuKg
It’s a pixel 2d drag racing game, there's online mode, the color scheme is: orange,
black, silver, white, red
Its appealing because it looks like a classic and simple to play game
There's a orange car on the road with a speedometer below and the pedals on the
sides to control the game

5. Research Analysis
• What common features do the researched
products have? They are 2D mobile games and
they have similar colours(red, black, silver)
because they are car games
• What aspects of the research will you include
within your on work?
– 2 dimensional game, a background that has to do
with racing

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
8-16 year olds • That age range is because at that age the
content and controls is to be understood by
the players
Gender
Males mostly • Males are the ones most interested in
vehicle games
Psychographic
Achiever • It will appeal because now a days simple
games that are entertaining attract people
the most
Social Status
Middle class • It will appeal the middle class because it’s a
simple, cheap or free game