The document proposes an interactive racing game called "pixel racer" aimed at entertaining male audiences aged 10-16 from middle-class backgrounds. The game will be a 2D drag racing game featuring custom pixel art cars, characters and tracks. Research into color schemes and gameplay mechanics from similar titles will inform the production of original pixel art assets and racing mechanics in the final game. No existing intellectual properties, offensive or inappropriate content will be included to avoid legal or ethical issues.

1. Proposal for Interactive Media Product
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Working Title: pixel racer
What is it called? This can change if you think of something better later
Product’s Purpose: entertain
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose is to entertain the public, usually males enjoy racing games
Genre: racing, drag racing
What sort of product is it
A pixel 2d racing game
Content: It will be similar to hill climb racing but with bigger pixels, different cars,
characters and backgrounds/tracks
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: males, 10-16, middle class, it will appeal to these because its jus what people
that age is interested in and 10-16 because they will be able o understand the controls and
mechanics, middle classed because it will be a very affordable game
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: I’ll use the colour scheme to associate it with a car or racing game
and I have a basic idea of how a 2d racing game is based on my research
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations:
Think about any offensive material you will include? I don’t think there will be any
Will you restrict younger people using/accessing it? No, because it’s just a car game, nothing
inappropriate
Will it offend any social groups/religions/ethnicities? No, because there isn’t any content about that
How will you ensure you do not offend anyone? No offensive content will be shown
Are you using characters/names/logos of existing products/IPs? No, I’m making my characters and
backgrounds on photoshop
Will your product be sufficiently different from existing products to not get sued for copyright
infringement? Yes, because I will be making my own content on photoshop from my creativity