ABP Majha maintained its #2 position in the Marathi news genre. Its genre share increased by 2% compared to last year. ABP Majha ruled the market with a 37% share, well ahead of the #2 ranked Zee 24 Taas at 25%. ABP Majha also led in reach for both the 4+ and 15+ consumer segments. ABP Majha demonstrated leadership across all measured markets in Maharashtra. The top program was ABP Majha News Program on May 4th with 125,000 TVTs.

1. Quick Snapshot
Week 12-19’2014
MCCS

2. ABP Majha
Week: - 12-19’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
15
2.4 2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 19’14

4. Vs. Last year genre share up by 2%
3.4 3.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 12-19'13 Wk 12-19'14
Source : TAM Period : Wk 12-19’2013 & 2014

5. ABP Majha ruling the chart with 37%
mkt. share
37%
25% 25%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 12-19'14
Source : TAM Period : Wk 12-19’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 12-19’14
14
13
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 12-19’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 49% 39% 34% 45% 37% 38% 38%
IBNLokmat 26% 25% 23% 26% 22% 25% 25% 25%
TV9MAHARASHTRA 16% 6% 10% 13% 11% 13% 13% 13%
Z24Taas 25% 21% 28% 26% 22% 25% 25% 25%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 19’14
Date Time From Time To Programme Genre TVT000s
05/04/2014 19:31 19:56 ABP MAJHA NEWS PROGRAM News Bulletin 125
05/08/2014 21:18 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions 114
05/09/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 112
05/04/2014 20:00 20:49 ABP MAJHA NEWS PROGRAM News Bulletin 106
05/08/2014 20:59 21:14 KAUL MARATHI MANACHA News Bulletin 104
05/08/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 96
05/09/2014 07:58 08:52 KAUL MARATHI MANACHA News Bulletin 92
05/10/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 88
05/04/2014 20:58 22:22 SINGHASAN Interviews/Portraits/Discussions 86
05/08/2014 08:59 09:57 KAUL MARATHI MANACHA News Bulletin 86

9. Thank You