ABP Ananda maintained its #2 position in the Bangla news genre in West Bengal, accounting for 38% of the genre's market share. The Bangla news genre saw a 10% increase in market share from the same period last year. ABP Ananda led the overall television market in West Bengal for the period, with a 29% market share. It also led in viewership among both the total population of 4+ and the relevant population of 15+, outperforming its closest competitors 24 Ghanta and Kolkata TV. ABP Ananda performed well across most TAM reported markets in West Bengal, notably holding the top spot in Kolkata itself as well as in the rest