Demi Lovato and Avril Lavigne's websites both utilize dark color schemes and images to promote an edgy rock/pop image. Both sites encourage fan engagement through social media links and newsfeeds on latest updates. They also promote the artists' albums, tours, merchandise and other products to maximize sales and profits. Biographies and photo galleries help build connections between artists and fans.

2. Demi Lovatos’ Website
• Black and white colour scheme – gives it a modern yet edgy look, reinforcing the
genre Rock Pop
• There was a bar with links to connect to social networking sites – encourages fans
to engage with her on different social platforms
• There are advertisements for the artists own merchandise –
promoting their products to maximise profit
• Lots of advertisements for the artists new albums
etc.
• A bio about the artist – building up a connection
with the artist for the fans
• Lots of images from new
Albums/tours/backstage etc
Wearing edgy costumes –
Showing the genre

4. Avril Lavignes’ Website
• Extremely dark colour – gives it a modern yet edgy look, reinforcing the genre
Rock Pop
• The heading of each page contained
A large image of Avril Lavigne – this
Promotes the artist.
• The home page contains a newsfeed
Informing the reader about the latest
Updates – creating a following for Avril
• It has a section on twitter – creating
A following on social media (a free form
Of advertising the artist).
• The promotion of her latest album
To maximise sales
• A photo gallery – again promoting
The audience.