The website is dedicated to promoting Lady Gaga through many images showing her versatility. It contains dark colors and easy navigation to scroll through posts and purchase music/merchandise. Links are provided to social media, newsletters, and a fan community to encourage connectivity. The consistent branding and multimedia content work to promote Lady Gaga's image and engage fans.

1. Website analysis.
Lady gaga.

2. Images
• The front page of the website is dedicated
to images of lady gaga. It contains five
images of her: one main image and four
smaller image. Each image represents an
album or book or tour information. There
is rollover effect on all the pictures, If the
mouse is hovered around each pictures it
comes up with information of the book or
the album the tour.
• Background.
• At the top of the front page, it has a tool
bar that you click on to enter the main
website. The main website also contains a
big image of her as the back ground, all
this is done to promote the artist as we
see a lot of different pictures of her with
different concept, this allows us the
audience to see her versatility.

3. Background/colour/layout
• The background of the
website is dark and has
red and white writing on
it. Overall, it`s dark and
this anchors the meaning
behind all the dark
images and the concept
behind it.
• The website is layed out
easily and is quite similar
to a blog. You are able to
scroll up and down to
view the different post.
The simplicity of the
website make it easy for
the audience to navigate
through different post.

4. Banner/ logo
• The banner is placed
predictably in the top
left corner beside the
menu bar. The banner
of the website is her
name “lady gaga” in
bold font, and capital
letter. Hence
promoting the artist.

5. Font style/ size/ colour
• The site has a consistent font colour of white black and
red, which are the main colours of advertising.
• It is in contrast with the main black ground colour.
The sites use a ‘Times New Roman’ font style for News
link on the menu bar that shows a timeline of what the
artist is, has and will be up to, whether there on tour or
creating a new album etc.
• this font style is very formal, which is unusual from
what you`ll expect from this type of artist considering
her genre.

6. Menu Bar
• The menu bar is intuitive so the audience are able
to navigate the website easily, and it never
changes shape or mores to another spot on the
page, so the audience are never left stranded on
the page to get frustrated because they can’t get
to where they want to go. The menu bars also has
a simple rollover effect that highlights the link of
whatever the audience seems to be hovering
over, so the audience knows what options they
are about the use.

7. Hyperlinks
• This website provides links to ITunes and Amazon so
that the audience can purchase her single, album,
books etc.
It also provides links to websites that a related to her
and some of her fan based website like.
• This site allows the audience to purchase merchandise
like clothes, bags and perfumes. It also provides links
to adverts that she is featured in.

8. • This website provides links
to ITunes and Amazon so
that the audience can
purchase their music.
Also provides links to other
website related to the
killers such as
‘http://www.bandstores.co.
uk/shop/killers/’, this site
allows the audience to
purchase merchandise like
clothes, bags and
perfumes. It also provides
links to adverts that she is
featured in.

9. Video
The website feature different music videos. Some are of her in chat shows and some her of her
performing live.

10. Suitable URL
The URL is a key convention of a website and usually
has the band name or record label in it. It allows the
audience to first get on to the website. If the audience
didn't already know the URL then they could
Google it by searching the killers or variation of this
and a link to the website would come up, however if
the URL is completely different and the audience would
find it harder to find the website.
If this URL was already taken then the recording artist
would have to pay to get and use it.
URL: http://www.thekillersmusic.com/html5

11. Connectivity.
• On lady gaga's websites. There various ways that fans can connect
with her. For example. There are links to her:
• Twitter page:
• Face book page:
• Fans are able to subscribe to her news letter through email via the
website.
• Fans are able to take part in a live chat via the website.
• Fans can register as a member of the website: The audience have
the opportunity to register to become members where they will
get, private message boards and chat, exclusive content like video
and photos, victims profile page, and pre-sale ticketing
opportunities. This makes the audience feel apart of the band,
because there getting content related to there favourite to them
that un-members cant get.

12. Marketing.