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Snoh PPT FINAL
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- 2. Campaign Goals • Buildsocial numbers and a solid digital platform for audience • Integrate photography into audio experience • Feature on artist tracks through No I.D. • Increase exposure online and through radio and TV spots • Snoh will succeed if she is available to her fans
- 3. Image • Soul • Indie/Urban •Art • Fashion • Mysterious • Chic • Passion/Emotion Target Demographic: • 70% Female/30% Male • Late teens – Early 20s/30s • Similar acts: Alicia Keys, Amy Winehouse, Lana Del Rey, Lady Gaga, Lorde, Jhene Aiko, Adele, Sia, Lykke Li, Duffy, John Legend, SZA etc.
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- 5. Digital Outlook • TheGoogle Glance 1. Remodeled artist website • Including Snohdiary 2. YouTube Videos • YouTube concert series + sounds 3. SoundCloud Sounds • Personal account is another accumulation of fans 4. Social Media Presence • Voice, personality, and cool confidence 5. Reputable articles
- 6. Artist Website About • Shortbio and history Videos • Collection of cover songs and professionally produced videos Music • EP available here as well as cover songs and first single releases Photos • Photo shoots displayed like albums with links to Instagram Participate • Tab for fans to engage Social Media Links • Basically a way to receive constant updates on Snoh’s life Snoh Diary • Place for fans to go and learn about Snoh on an even more personal level than social media ARTium • Video about her role and place in the family to create hype about her upcoming projects Homepage • Landing page with video playing
- 7. Digital Video • YouTubeChannel on Snoh’s personal account connected to No I.D. • Central hub for Snoh’s work • YouTube is still the most popular site for streaming music and video • Links to social media present • ‘Cover Series’ feature will create draw to her page • Snoh SoundCloud is a page that is necessary for the discovery of music • No I.D. page is a resource, but must also have own artist space • Place for fans to interact by commenting on artist songs • Links to social media present • Allows Snoh to also share the music she enjoys with fans Snoh’s music must be accessible on these platforms and the presentation needs to be under her own name even though she is “under the wings” of No I.D.
- 8. Social Media • -Personality sells • - Hard news/hard marketing • - Artsy side and fashion central • - Talent and comedy • - Personal pictures and random musings • - Cover and track discovery • - Interactive music discovery • - Where people fall in love with Snoh
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- 11. Brand Advertising • Musiclandscape – HypeMachine, IndieShuffle, Fader, Pitchfork, SPIN • Fashion trendsetters – Vogue Daily, Elle, Vanity Fair, Mary Clare, Allure, W Magazine • Beauty culture – Urban decay, Too Faced, Rimmel London, Smashbox, Nars, YSL
- 12. Advertising Tools • Signedposters on tour • Physical EP giveaways • Surprise Serenades while on the road • Crowdsource cover series via social media • Hype Machine “Featured Artist” • 15 second videos of songs on Instagram
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- 14. Paradise • Treatment – Tropicalsetting – Shot at night/sunrise or sunset to differ from typical beach vibe – Lo-fi resolution • Ex. Lana Del Rey’s “Video Games” • Publicity – #Paradise Campaign
- 15. Bad Things • Treatment –Group therapy meeting – Showcasing bad and good side of people – Emotional turmoil and trepidation – Shot from the perspective of different couples in relationships as well as solitary figures who struggle – Scenes of bad versions of behavior
- 16. Snoh Original • Oneof a kind visual production – Visual journey through Snoh’s EP to accompany auditory experience • Basics – 10 Minutes long – Includes all six songs on There Will Be Sunshine – Visual and auditory narrative broken into chapters – Something new that has not been done before in the creation of visual aesthetics to accompany an artist’s work – The EP is an auditory account of her music, while the original production is a visual account of her expressions
- 17. Snoh Original Stockholm Intro •1 minute • Snoh walking around Stockholm • Gives audience perspective of her home Stockholm Outro • 1 minute • Back in Stockholm •Great vibe for an outro, walking around streets w/ Cocaine 80s Bad Things • 2 minutes • Another version of “Bad Things” with more scenes of emotional letdown and characters fighting •Snoh singing in Stockholm Paradise • 2 minutes • Paradise visuals of Snoh in LA at beaches and exotic locations • Shot in lo-fi resolution • Footage of Snoh behind the scenes There Will be Sunshine • 2 minutes • Snoh has an interesting juxtaposition in this song •Filmed between LA and Stockholm to show that no matter where she is the sun will shine You Always Knew • 2 minutes • Performing her ballad live and serenading people in LA
- 18. Hype Video • Content –Behind the scenes of Paradise and the Snoh Original sequence – Look into Snoh as a new artist with the videos to refer to – Showcase personality through eyes of others who are more well known like Common and No I.D. – Feature Andre 3000
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- 20. Phase 1: DigitalBuildup • Artist Website Remodel • Twitter Engagement • Instagram Success • Facebook Creation • YouTube and SoundCloud Accounts – Cover Series • Film Hype Video August 4 - August 25
- 21. Phase Two: Video1 • Film Single 1 • Release Single 1 – Music blogs – Music magazines – YouTube and SoundCloud • Social Media Engagement – Behind the Scenes • Approach music blogs • Release Hype Video August 26 - September 8
- 22. Phase Three: Video2 • Film Single 2 • Release Single 2 • Social Media Engagement – Video teasers leading up to release • Approach lifestyle and fashion blogs • Follow up with music blogs September 9 - September 22
- 23. Phase Four: MusicLandscape and Image Formation • Music – Music Blogs – Music Magazines • Fashion – Introduce to fashion and beauty scene – Approach fashion magazines September 23 - October 13
- 24. Phase Five: EPRelease • Release of There Will Be Sunshine EP October 13
- 25. Phase Six: VisualEP Release • Release of Snoh Original visual experience October 20