2. FOR: UNDER 25’S.
• Annika is very active on social media which interacts with the young
audience (her following)
• Annika’s website uses simple language and is easy to navigate, again
this is appealing and inclusive of all age groups
• A simple narrative to the music video, which is relatable in that of being
‘lost’ trying to find love, which a younger audience may be able to
sympathize with.
3. FOR: SOMEONE WHO LIKES LISTENING
TO CURRENT POP MUSIC
• This is achieve by her music being of the easy to listen to pop genre
• Her outfit fits inline with the conventions of existing pop artists, however
slightly understated to again expand her potential following.
4. TYPICAL LISTENER (TARGET AUDIENCE)
• Lauren;
• -13 years old
• -Listens to modern chart music
• -Loves young Pop Stars
• -Interest in singing, aspires to be like the latest stars
5. TYPICAL AUDIENCE MEMBER EXAMPLE 2
• Nathan;
• -41 years old
• -Works in the car industry
• -Hobbies include playing jazz on saxophone in his space time
• -Listen to jazz music for instrumental solo inspirations
• -Enjoys listening to modern pop to relax
6. DIVERSE AUDIENCE
• Annika’s potentially diverse following is created by her genre of music as
it incorporated elements of jazz in a big band style.
• The trumpet on the website and present in the video also attracts a
older audience as well as a young following as these older audience may
listen to jazz and may be able to empathies with playing an instrument
such as the trumpet.
