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Building Magazine media pack

The document provides information on advertising and branding opportunities with Building magazine across digital, print, and live platforms. It details Building's community reach through its weekly print magazine, website, social media, and live events. Advertising options are described for the magazine's print and digital editions, including display ads, custom publishing, and sponsored sections. Building's audience metrics and contacts are also listed.

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Building MediaPack2017
2 BUILDING MEDIAPACK2017 contents 3WhatisBuilding? 4WhyBuildingworks Key contacts 5Ourcommunityreach Our Audience Measure Our high profile contributors 6Buildingfeatures schedule2017 7Brandingandadvertising opportunities:Digitaland print 12Bespokemediasolutions Webinars Case studies Sponsored features Round tables 240 Debate 8Advertisingrates Rates&specifications 14Recruitment 11CPDModules:Branding throughthought leadership 15Liveevents Building Awards Building Live & BIM Show 2017 © Building Magazine 2017
3 BUILDING MEDIAPACK2017 Building: At the heart of the construction community since 1843 For more than 170 years, Building has been an information pioneer for the construction industry, bringing unrivalled intelligence to the market through journalistic coverage, news, analysis and data. And as the world continues to change, our approach to the construction community is changing too. We recognise that the ongoing support of an engaged community is integral to the future of B2B media, meaning that we’re focused on delivering an audience inspired approach to knowledge generation and intelligence provision. Through the Building family of products and services, our community reach now extends across digital, print and live platforms, and as a result we’re more than just a media provider; we’re an influential hub for world-class thought leadership and innovation. What is Building? Go to contents page g
4 BUILDING MEDIAPACK2017 Building has been at the forefront of UK construction journalism since it was founded as The Builder in 1843 by Joseph Aloysius Hansom, architect of Birmingham Town Hall and designer of the Hansom safety cab. More than 170 years later, Building continues to lead the market through the quality and depth of our content and provides the construction community with trusted news, analysis, data and tools. Our writers and columnists include some of the biggest names in the construction industry, we lead the way in live events through our Building Live and Building Awards brands, and we support and share the best practice knowledge of our community through our online forums, comments, CPD modules and our Good Employer Guide. We know that in a converging media landscape, a new breed of construction industry decision maker can find your product or service, learn about it, evaluate it, and see what others think about it – all before they come and speak to you. Here at Building we’re addressing this head-on by continually improving and developing our advertising and branding offering; bringing you fresh opportunities to embed your brand and its solutions early into the information-gathering and decision-making process. Our weekly audience is made up of influential budget-holders, key decision- makers and thought-leaders covering the whole specification chain. Innovation has always been at the heart of what we do and now we’re pioneering what B2B media means in a digital age. We’re using cutting edge technology and multiplatform formats to deliver our content across all the mediums the construction community now demands. Today Building continues to be the UK’s best-read, most-established media brand in the construction industry and while our audience is multiplatform, we don’t think in format silos. By engaging our community, we can help you reach the people you’re targeting, wherever and whoever they are. Tom Broughton, Group Brand Director, UBM Live Built Environment Use ourmultiplatform reach to put you at the forefront of the Building community across: Digital Desktop, mobile and tablet app Print Socialmedia Email Liveanddigitalevents Ourreach 24,000+ People read the print/digital edition of Building every week 60,000+ Follow us on social networks 210,000+ Monthly unique website browsers 2,300+ Daily registered active users (paid & non-paid) Oursocial media channels building.co.uk/twitter building.co.uk/linkedin building.co.uk/facebook Key contacts Tom Broughton Group Brand Director, UBM Live Built Environment tom.broughton@ubm.com Sarah Richardson Editor, Building sarah.richardson@ubm.com +44 (0) 20 7560 4152 Thomas Lane GroupTechnical Editor, Building thomas.lane@ubm.com +44 (0) 20 7560 4176 Display advertising Andrew Bracey Account Manager andrew.bracey@ubm.com +44(0) 20 7560 4127 +44 (0) 7920 234478 Ashley Powell Business Development Manager ashley.powell@ubm.com +44 (0) 207 560 4424 +44 (0) 778 095 4390 JamieJones Business Development Manager Jamie.jones@ubm.com +44 (0) 151 353 3538 +44 (0) 7500 782 866 Recruitment advertising RyanWilliams Account Executive RyanP.Williams@ubm.com +44 (0) 151 353 3575 RichardJones Account Executive Richard.jones@ubm.com +44 (0) 151 353 3604 To see a list of the full Building team please click here orvisit: www.building.co.uk/contact-building *Data sourced from Adobe SiteCatalyst, Abacus, Dovetail or PricewaterhouseCoopers LLP UK unless stated otherwise Why Building works Go to contents page g
5 BUILDING MEDIAPACK2017 Our community reach We’reusingourwealthofhighquality andoriginalcontenttoattractqualified constructiondecisionmakerstothe Buildingcommunity,enablingusto placeyourbrandandproductsinfront oftherightpeopleforyourbusiness. Andwe’re happy to share our community reach numberswithyou. Our audience measure OurAudience Measure (AM), independently assured by PricewaterhouseCoopers, is our best estimate of the number of people who actively engage with Building’s content through ourweekly print magazines, or by accessing building. co.uk. We now provide a breakdown of our daily online audience so you can see at a glance who is engaged with our online content and hence your messages on a daily basis. High profile contributors Building.co.uk has more than 100 regular contributors from the industry, including senior directors from across the contracting, consultancy, architectural and sustainability fields, helping us to maintain our commitment to original and quality content from qualified construction experts and thought leaders.These include: Mike Putnam, president and CEO of Skanska UK and chair of the government’s Green Construction Board JamesWates, chairman of Wates, the CITB and UKCG Richard Saxon, the UK’s BIM Ambassador for Growth Ben Derbyshire, managing partner, HTA Design PeterJacobs, managing director of Morgan Sindall in London and president of the CIOB Mark Clare, group CEO, Barratt Developments Caroline Buckingham, board director, HLM architects LanceTaylor, chief executive, Rider Levett Bucknall UK As well as senior directors from firms including Aecom, AHMM, Arup, Atkins, Bam Construct, Balfour Beatty, Crest Nicholson, EC Harris, Faithful & Gould, Mace, Wates and WSP. A full list of our contributors can be found here: www.building.co.uk/a-z-contributors Key Facts Monthly unique browsers 210,349 Daily registered users (paid and non-paid) 2,325 Average number of readers per paid edition of Building 25,579 Please view ourAM certificate here. Go to contents page g
6 BUILDING MEDIAPACK2017 Building features schedule 2017 l Building features  l Specifier section January 6 Roofing | Economic and Construction Market Review (ECMR) 13 No feature 20 Cladding curtain walling 27 ECMR | Business barometer update| Careers February 3 No feature 10 Education 17 Consultant salary survey 24 Offsite construction | ECMR | Business barometer update March 3 No feature 10 Refurbishment 17 No feature 24 Flooring | ECMR | Business barometer update 31 No feature April 7 Residential 14 No feature 21 Water 28 Careers | ECMR | Business barometer update May 5 Walls, Ceiling Partitions 12 No feature 19 BIM | BIM and digital construction special issue 26 ECMR | Business barometer update June 2 International salary survey 9 Cladding curtain walling 16 No feature 23 Commercial/offices | Business barometer update 30 Careers | ECMR July 7 Roofing 14 No feature 21 Offsite construction | Top 150 contractors and housebuilders 28 ECMR | Business barometer update August 4 No feature 11 Residential 18 No issue 25 ECMR | Business barometer update September 1 No feature 8 Back to school: Education special issue 15 Doors Windows 22 Top 150 UK consultants | Business barometer update 29 Careers | ECMR October 6 Healthcare 13 No feature 20 Sustainability | Housebuilders salary survey 27 ECMR | Business barometer update November 3 No feature 10 Roofing | Annual BIM survey 17 Building Awards souvenir issue | Contractors salary survey 24 ME | Top specialist contractors | ECMR | Business barometer update December 1 No feature 8 Residential 15 Review of the year | ECMR | Business barometer update 22 No issue 29 No issue For advertising Andrew Bracey T: 020 7560 4127 E: andrew.bracey@ubm.com Issue Topic Issue Topic Issue Topic For editorial building@ubm.com Go to contents page g
7 BUILDING MEDIAPACK2017 Branding and advertising opportunities: Digital print Branding and advertising opportunities Building offers unrivalled multiplatform branding and advertising opportunities to highlight your brand and products alongside editorial from the leading authority in construction. Building has digital opportunities across desktop, mobile and tablet channels including: • e-Newsletter sponsorship • Wallpapers / Site takeovers • Community channels • Video • Offer downloads • Mobile banners • Tablet app sponsorship • Interstitial page ads • Social media amplification • Targeted email campaigns • Targeted paid search Digital – aworld of possibilities Key facts 210,349 Monthly unique browsers 2,325 Daily registered active users (paid and non-paid) 69,821 Weekly unique browsers Print – opportunities to harness a powerful medium Key facts 22,754 Weekly print audience 10,858 Weekly print circulation 2.1 Readers per copy We have a range of print opportunities available for the weekly Building magazine edition including: • Display, cover wraps, inserts, bellybands • Custom and bespoke publishing • Sector features. The Building Good Employer Guide Building’s Good Employer Guide celebrates the achievements of the best employers across the industry. Selected by a panel of industry experts based on survey results of over 200 businesses, the results will be published in a stand-alone supplement distributed to Building’s entire circulation and distributed at Building Live in November. The guide provides you with a great opportunity to promote your services to the businesses that take employment very seriously and ensure they get the very best out of their staff. Go to contents page g
8 BUILDING MEDIAPACK2017 Advertising rates Position Cost per 000 Monthly homepage Size (pixels) Accepted file formats impressions tenancy (CPM) 20% share Leadership £50 NA 728x50 GIF, animated GIF, JPEG, SWF Top MPU £65 £2,340 300x250 GIF, animated GIF, JPEG, SWF Bottom MPU (normal size) £60 £2,160 300x250 GIF, animated GIF, JPEG, SWF Bottom MPU (jumbo size) £85 £3,060 300x600 GIF, animated GIF, JPEG, SWF Bottom banner £45 £1,620 728x90 GIF, animated GIF, JPEG, SWF Site take overs Home page tenancy £3,450 per 2 weeks Run of site £115-CPM Newsletters Recipients have chosen to receive newsletters and so trust the information contained within them providing a strong platform for exposure. Weekly sponsorship from £2,000 Advertorial £3,000 3rd party emails £233/000 targeted Go to contents page g
9 BUILDING MEDIAPACK2017 Rates specifications Buildingmagazineisprintedonbrilliantwhite65gsmNovapresssilkpaperandsaddlestitched. Trim Bleed Typearea Pageinsertions Fullpage Doublepagespread Halfpage Quarterpage 1 £3,117 £6,234 £2,177 £1,678 3 £2,961 £5,923 £2,068 £1,594 6 £2,805 £5,610 £1,923 £1,511 12 £2,650 £5,299 £1,851 £1,426 solus 1/2pagedoublepagespread £4,170 1/4pagedoublepagespread £2,831 1/2pageundermatter£2,831 Looseinserts Priceper1,000 Weight Rate Upto5gms £80 6-10gms £105 11-15gms £122 16-20gms £146 21-25gms £160 26-30gms £183 31-35gms £200 36-40gms £219 41-50gms £242 51-60gms £279 +£300forregionalinsertsupto10,000 +£90forregionalinsertsover10,000 Bound-ininsertcostsonapplication Pleasenoteaminimumordervalueof£1,500applies Otheroptionsavailable: Suchasgatefoldfrontcover,belly-band,tip-on –detailsonapplication CoversandPremiumpositions:£482 Pleasenotethecancellationchargesasbelowfullcancellation termscanbefoundonouradvertisingbookingforms Timeperiodpriortofirstinsertion CancellationCharge 13weeks 50%ofratecardperinsertion 13-8weeks 75%ofratecardperinsertion 8weeks 100%ofratecardperinsertion Artwork specifications Display advertising rates Additional rates FullpageDoublepagespread Halfpage Vertical Quarter page vertical HalfpageDPS Halfpage horizontal Quarterpage horizontal 285mmx225mm Bleed: 291x456* Trim: 285x450 TypeArea: 245x408 Bleed: 291x231 Trim: 285x225 TypeArea: 245x192 Bleed: 149x456* Trim: 146x225 TypeArea: 120x408 TypeArea: 245x94 *Addafurther6mmgutterallowance TypeArea: 120x192 TypeArea: 120x94 TypeArea: 57x192 291mmx231mm 245mmx192mm Files Digitalcopyonly.High-resolutionAcrobatv1.3PDF FilesofPDFX-1a:2001formatcreatedtoPPA Pass4Pressspecification. (Note:Ensureatransparencyflattenerisapplied tothePDFpresetwhencreatingPDFswithAdobe InDesign) Pleasereferto www.pass4press.com forfurtherinformation. UBMcannotbeheldresponsibleforanyerrors occurringifthePDFisnotsuppliedtothese specifications. ProductionNotes Thepublishercannotacceptstop-orders, cancellationortransfersunlesstheyarereceived inwritingwithinthepublisher’sstatedfinalcopy dates. AllcopyshouldarrivenolaterthanTuesday,ten dayspriortopublication. Go to contents page g
10 BUILDING MEDIAPACK2017 Branding and advertising opportunities: Digital advertorial on building.co.uk The Package • Promoted on the home page for 1 week • Average of 10,000 unique visitors a week on home page • Hosted indefinitely on the site • Promoted on our daily newsletters for 1 week • 20,000 recipients per newsletter • Photo gallery up to 10 images Additional media can be included e.g. Video, Twitter feed, embedded audio Guidelines • Maximum 600 words • Minimum of 4 images and a lead image • High res logo • Click through URL • Copy deadline 1 week prior to live date starting on a Monday Go to contents page g
11 BUILDING MEDIAPACK2017 CPD Modules: Branding through thought leadership CPD modules are a unique and targeted way to convey your message to the construction industry with a measurable return on investment. And Building is the market leader when it comes to delivering certified CPD in print and online. Hugely popular with Building readers, who take the modules in their thousands every year, CPD sponsorship across print and digital platforms enables your business to position itself as a thought leader in a specific field and ensures that your brand is the one that the construction industry thinks of when they’re working on their next project. We can also now take the leads generated from your CPD module and cross reference them with our Barbour ABI data to match respondents with live projects that are current in the UK market. See our return on objectives, investment information and editorial guidelines for more details on sponsoring a CPD module in Building. Key facts 800+ Leads generated on average per module Independently accredited by Certification Service Construction CPD “We’ve committed to a number of CPD modules with Building on behalf of CIB clients and continue to be impressed by both the quality and quantity of those completing them. As a standalone piece of marketing activity, the CPD modules provide an excellent return on investment for clients.” Nick Gill, Client Services Account Director, CIB Communications “We have used CPD modules in Building for the past two years and have found them to be extremely useful in generating leads of high duality but also an excellent way to convey a technical message to the right audience.” Charline Adams, Marketing Manager, Kalzip “We are regular users of UBM’s CPD services, running at least once a year in publications like Building. The most recent notched up a record (for us) 800 plus responses. This may have been due in part to the overwhelming interest we have had in our eco-friendly CoolZone system. CPDs are one of the best performers as far as return on investment is concerned and give us a valuable source of data.” Michelle Nicholl, Marketing, Omega Sales Support Manager UK, ROI ESA, Armstrong Ceilings Go to contents page g
12 BUILDING MEDIAPACK2017 Bespoke media solutions We also offer bespoke marketing solutions across our print, digital and live channels. Our custom campaigns incorporate a combination of many of the core products and services that exist within the Building ecosystem, including but not limited to: Webinars Webinars are a rapidly growing online seminar format that bring together a panel of experts to discuss a hot topic or technical subject. Audio webinars provide genuine and memorable user engagement and unrivalled measurability. The audience can listen and interact with the panel in real time via their computer and from the comfort of their own desk. This saves time and money by eliminating the need to travel. A Building webinar series combines several online seminars over a period of time alongside helpful supporting material for download - such as white papers, reports and presentations. The webinars and supporting content are housed in a Building online resource centre for easy access and is accessible for six months after the final live broadcast. Why do it? An audio webinar series is a powerful way for brands to: • Draw industry attention to a key theme • Build community around a subject area • Generate leads • Interact with potential customers • Demonstrate thought-leadership • Align the brand to a specific subject • Raise brand awareness • Opportunity to have webinars CPD accredited Go to contents page g
13 Round tables Building’s round tables are invite- only events where industry opinion leaders gather to discuss and debate a key issue. The discussion is typically chaired by a Building journalist with coverage also appearing in Building magazine and on building.co.uk. Why do it? Round tables provide an excellent opportunity for a brand to: • Own a key industry topic • Demonstrate thought- leadership • Network with peers • Improve brand awareness Please contact our sales team for more information on how Round Tables work in practice 240 Debate Use our 19th floor meeting space to host your own event. Previous event types have included: • Seminars • Networking/drinks receptions • Debates • Can cater for up to 100 attendees Price on application BUILDING MEDIAPACK2017 Bespoke media solutions Case studies Case studies are an excellent opportunity to profile and showcase your projects to the construction community. Available in both digital and print, case studies are a distinctive way to ensure your products are reaching your potential clients in the specification marketplace. By featuring your work in a sponsored case study you’re able to convey your marketing message in a practical and understandable way to the specifier community. Finished case studies, which must include text and images, are supplied by you directly to Building. Published case studies will be labelled as a “Sponsored Case Study”. Sponsored features Sponsored features enable you to work directly with our editorial team to create a feature which we will design, develop and publish on your behalf. We work closely with you to gain a detailed understanding of what you’re trying to achieve from concept to completion. By collaborating with our award winning team we can help you craft an article which will align your message more closely with Building’s editorial content. Published content will be labelled as a “Sponsored Feature”. See examples of sponsored features which have already been published in Building here. CASE STUDY: ASITE WEBINAR SERIES COLLABORATIVE BIM SERIES In Association With Asite CASE STUDY: ASITE WEBINAR SERIES COLLABORATIVE BIM SERIES In Association With Asite Go to contents page g
14 BUILDING MEDIAPACK2017 Recruitment Recruitment advertising If you’re searching for your ideal candidate, Building recruitment covers every base to help you achieve your hiring goals. We offer a range of methods to make sure your posting reaches the right people online and in print. Building4jobs.com is the dedicated recruitment website for the built environment, offering users the opportunity to view jobs from all areas of the industry, meaning you’ll have your pick from a wide range of suitable candidates if you advertise your vacancy with us. Our print edition is read by professionals covering all sectors of the industry at every level of seniority. So whether you’re trying to recruit a new graduate or a managing director, we can put you in touch with the right candidate. Branded job Your job will receive its own dedicated page featuring your branding and full job details, a job description or application form can also be also included. The ‘apply now’ facility allows users to apply via email or link back to the advertisers’ career section. A click through is required to obtain contact details, meaning all responses are measured. £600 TopJob This included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role on our homepage. £800* Key facts Visits to building4jobs per month: 14,313(Jan 2017) Registered users: 37,925 weekly reach of Building 25,579 Average number of readers per print edition of Building 22,754 Featured job Have your vacancy seen by as many people as possible by making it a featured job on the building4jobs homepage, providing both branding and response. £800 Top Category This included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role as a top job in the relevant job category’s for the duration your advert is live. £800* If you want your vacancy to be seen by specific types of professional or have a job that might be difficult to fill or need a quick response, we have bespoke packages to suit your requirements. And we can offer a full social media campaign to help increase your reach by using Building’s network of more than 60,000 followers and fans across LinkedIn, Twitter and Facebook. “Building4jobs offers us a high calibre of candidates and, by using a website which is so tailored to the industry, we can secure the best candidate for the role” Andrea Eniks, RLB For more information and to discuss rates please contact RyanP.Williams@ubm.com or call +44 (0)151 353 3575 Richard.jones@ubm.com or call +44 (0) 151 353 3604 Client testimonials “Our ad campaign in Building proved to be very effective. We also used the web based version which proved to have global reach. We would definitely use Building again for recruitment.” Gavan Mackenzie Managing Director, sineQN Go to contents page g
15 BUILDING MEDIAPACK2017 Live events Live events Our leading exhibitions and live events ensure professionals within the construction, architecture, property and interiors sectors are informed and inspired, and able to source the latest products and services. Our live events also ensure they benefit from gaining information on cutting-edge issues from unrivalled educational programmes. BuildingAwards Grosvenor House Hotel, London, November 2017 Established by Building magazine, the Building Awards is firmly recognised as the most prestigious networking event in the built environment calendar. The event continues to attract more than 1,200 senior-level directors, chief executives and partners from the delivery, consultancy and procurement fields, who attend to celebrate and recognise the industry’s most innovative performers in the current challenging and competitive market. Sponsorship benefits Sponsors will have an unrivalled opportunity to promote themselves in the run up to the Awards and to highlight their involvement on the night.These benefits are spread across PR, online activity, direct marketing and networking, providing a solid platform for account management and new business opportunities. By becoming a sponsor for the Building Awards you will benefit from: Pre-event publicity • Building Awards promotional advertising in Building from April to Novemberwith sponsor logos prominent • Sponsor branding on the event website • Your company logo will appear on all e-shots • Tickets will be branded with your logo • Use of the Building Awards logo on your own company marketing At the event • Guest tables positioned in a prime location in the Great Room • Your company logo will appear on the screens throughout the evening Post event • Building will feature extensive coverage of the event and the Awards winners • Your company name will be featured within the editorial coverage where applicable • A full-page colour advertisement in the Awards feature section of the magazine • Your logo on the post event video shown on building.co.uk Shortlist party Each year we host a shortlist party in the run up to the Building Awards. Here we will announce the shortlist and gather together our sponsors, finalists and otherVIPs.This offers you another fantastic opportunity to network with those in your category and others before the main event. Press releases Sponsors will be credited in the press releases sent out to various external publications and newspapers throughout the campaign. Go to contents page g
16 BUILDING MEDIAPACK2017 Live events Building Live BIM Show 2017 • Meet the most senior decision makers and specifiers in the construction industry • Network with leading purchasers and influencers from across the supply chain • Align your company with thought leaders, the future of construction and BIM Live This one day conference helps key figures in the construction industry learn how to win and deliver future projects. Essential and unique client insights on how to win work and deliver future projects. “The quality of speakers at Building Live was fantastic. They hit all of the big issues for the built environment, and the debate and engagement on the day was exactly what you look for in an event.” D’yon Peoples, Communications Manager, Atkins BIM Show BIM Show features best practice, practical learnings and solutions to demonstrate the real value BIM is bringing to clients. There will be up to 600 delegates between the two strands – an extremely high-level delegate audience of main contractors, sub contractors, specialist contractors, consultants, architects, engineers and BIM specialists. Sponsorship opportunities: • Headline sponsorship • Gold • Silver • Exhibitor • Drinks reception Contact Sam Coleman for more information sam.coleman@ubm.com T: 44(0) 207 921 8250 An event in partnership with BD Barbour ABI Go to contents page g

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Building Magazine media pack

  • 1.
  • 2.
    2 BUILDING MEDIAPACK2017 contents 3WhatisBuilding? 4WhyBuildingworks Key contacts 5Ourcommunityreach Our AudienceMeasure Our high profile contributors 6Buildingfeatures schedule2017 7Brandingandadvertising opportunities:Digitaland print 12Bespokemediasolutions Webinars Case studies Sponsored features Round tables 240 Debate 8Advertisingrates Rates&specifications 14Recruitment 11CPDModules:Branding throughthought leadership 15Liveevents Building Awards Building Live & BIM Show 2017 © Building Magazine 2017
  • 3.
    3 BUILDING MEDIAPACK2017 Building: At theheart of the construction community since 1843 For more than 170 years, Building has been an information pioneer for the construction industry, bringing unrivalled intelligence to the market through journalistic coverage, news, analysis and data. And as the world continues to change, our approach to the construction community is changing too. We recognise that the ongoing support of an engaged community is integral to the future of B2B media, meaning that we’re focused on delivering an audience inspired approach to knowledge generation and intelligence provision. Through the Building family of products and services, our community reach now extends across digital, print and live platforms, and as a result we’re more than just a media provider; we’re an influential hub for world-class thought leadership and innovation. What is Building? Go to contents page g
  • 4.
    4 BUILDING MEDIAPACK2017 Building has beenat the forefront of UK construction journalism since it was founded as The Builder in 1843 by Joseph Aloysius Hansom, architect of Birmingham Town Hall and designer of the Hansom safety cab. More than 170 years later, Building continues to lead the market through the quality and depth of our content and provides the construction community with trusted news, analysis, data and tools. Our writers and columnists include some of the biggest names in the construction industry, we lead the way in live events through our Building Live and Building Awards brands, and we support and share the best practice knowledge of our community through our online forums, comments, CPD modules and our Good Employer Guide. We know that in a converging media landscape, a new breed of construction industry decision maker can find your product or service, learn about it, evaluate it, and see what others think about it – all before they come and speak to you. Here at Building we’re addressing this head-on by continually improving and developing our advertising and branding offering; bringing you fresh opportunities to embed your brand and its solutions early into the information-gathering and decision-making process. Our weekly audience is made up of influential budget-holders, key decision- makers and thought-leaders covering the whole specification chain. Innovation has always been at the heart of what we do and now we’re pioneering what B2B media means in a digital age. We’re using cutting edge technology and multiplatform formats to deliver our content across all the mediums the construction community now demands. Today Building continues to be the UK’s best-read, most-established media brand in the construction industry and while our audience is multiplatform, we don’t think in format silos. By engaging our community, we can help you reach the people you’re targeting, wherever and whoever they are. Tom Broughton, Group Brand Director, UBM Live Built Environment Use ourmultiplatform reach to put you at the forefront of the Building community across: Digital Desktop, mobile and tablet app Print Socialmedia Email Liveanddigitalevents Ourreach 24,000+ People read the print/digital edition of Building every week 60,000+ Follow us on social networks 210,000+ Monthly unique website browsers 2,300+ Daily registered active users (paid & non-paid) Oursocial media channels building.co.uk/twitter building.co.uk/linkedin building.co.uk/facebook Key contacts Tom Broughton Group Brand Director, UBM Live Built Environment tom.broughton@ubm.com Sarah Richardson Editor, Building sarah.richardson@ubm.com +44 (0) 20 7560 4152 Thomas Lane GroupTechnical Editor, Building thomas.lane@ubm.com +44 (0) 20 7560 4176 Display advertising Andrew Bracey Account Manager andrew.bracey@ubm.com +44(0) 20 7560 4127 +44 (0) 7920 234478 Ashley Powell Business Development Manager ashley.powell@ubm.com +44 (0) 207 560 4424 +44 (0) 778 095 4390 JamieJones Business Development Manager Jamie.jones@ubm.com +44 (0) 151 353 3538 +44 (0) 7500 782 866 Recruitment advertising RyanWilliams Account Executive RyanP.Williams@ubm.com +44 (0) 151 353 3575 RichardJones Account Executive Richard.jones@ubm.com +44 (0) 151 353 3604 To see a list of the full Building team please click here orvisit: www.building.co.uk/contact-building *Data sourced from Adobe SiteCatalyst, Abacus, Dovetail or PricewaterhouseCoopers LLP UK unless stated otherwise Why Building works Go to contents page g
  • 5.
    5 BUILDING MEDIAPACK2017 Our community reach We’reusingourwealthofhighquality andoriginalcontenttoattractqualified constructiondecisionmakerstothe Buildingcommunity,enablingusto placeyourbrandandproductsinfront oftherightpeopleforyourbusiness. Andwe’rehappy to share our community reach numberswithyou. Our audience measure OurAudience Measure (AM), independently assured by PricewaterhouseCoopers, is our best estimate of the number of people who actively engage with Building’s content through ourweekly print magazines, or by accessing building. co.uk. We now provide a breakdown of our daily online audience so you can see at a glance who is engaged with our online content and hence your messages on a daily basis. High profile contributors Building.co.uk has more than 100 regular contributors from the industry, including senior directors from across the contracting, consultancy, architectural and sustainability fields, helping us to maintain our commitment to original and quality content from qualified construction experts and thought leaders.These include: Mike Putnam, president and CEO of Skanska UK and chair of the government’s Green Construction Board JamesWates, chairman of Wates, the CITB and UKCG Richard Saxon, the UK’s BIM Ambassador for Growth Ben Derbyshire, managing partner, HTA Design PeterJacobs, managing director of Morgan Sindall in London and president of the CIOB Mark Clare, group CEO, Barratt Developments Caroline Buckingham, board director, HLM architects LanceTaylor, chief executive, Rider Levett Bucknall UK As well as senior directors from firms including Aecom, AHMM, Arup, Atkins, Bam Construct, Balfour Beatty, Crest Nicholson, EC Harris, Faithful & Gould, Mace, Wates and WSP. A full list of our contributors can be found here: www.building.co.uk/a-z-contributors Key Facts Monthly unique browsers 210,349 Daily registered users (paid and non-paid) 2,325 Average number of readers per paid edition of Building 25,579 Please view ourAM certificate here. Go to contents page g
  • 6.
    6 BUILDING MEDIAPACK2017 Building features schedule2017 l Building features  l Specifier section January 6 Roofing | Economic and Construction Market Review (ECMR) 13 No feature 20 Cladding curtain walling 27 ECMR | Business barometer update| Careers February 3 No feature 10 Education 17 Consultant salary survey 24 Offsite construction | ECMR | Business barometer update March 3 No feature 10 Refurbishment 17 No feature 24 Flooring | ECMR | Business barometer update 31 No feature April 7 Residential 14 No feature 21 Water 28 Careers | ECMR | Business barometer update May 5 Walls, Ceiling Partitions 12 No feature 19 BIM | BIM and digital construction special issue 26 ECMR | Business barometer update June 2 International salary survey 9 Cladding curtain walling 16 No feature 23 Commercial/offices | Business barometer update 30 Careers | ECMR July 7 Roofing 14 No feature 21 Offsite construction | Top 150 contractors and housebuilders 28 ECMR | Business barometer update August 4 No feature 11 Residential 18 No issue 25 ECMR | Business barometer update September 1 No feature 8 Back to school: Education special issue 15 Doors Windows 22 Top 150 UK consultants | Business barometer update 29 Careers | ECMR October 6 Healthcare 13 No feature 20 Sustainability | Housebuilders salary survey 27 ECMR | Business barometer update November 3 No feature 10 Roofing | Annual BIM survey 17 Building Awards souvenir issue | Contractors salary survey 24 ME | Top specialist contractors | ECMR | Business barometer update December 1 No feature 8 Residential 15 Review of the year | ECMR | Business barometer update 22 No issue 29 No issue For advertising Andrew Bracey T: 020 7560 4127 E: andrew.bracey@ubm.com Issue Topic Issue Topic Issue Topic For editorial building@ubm.com Go to contents page g
  • 7.
    7 BUILDING MEDIAPACK2017 Branding and advertisingopportunities: Digital print Branding and advertising opportunities Building offers unrivalled multiplatform branding and advertising opportunities to highlight your brand and products alongside editorial from the leading authority in construction. Building has digital opportunities across desktop, mobile and tablet channels including: • e-Newsletter sponsorship • Wallpapers / Site takeovers • Community channels • Video • Offer downloads • Mobile banners • Tablet app sponsorship • Interstitial page ads • Social media amplification • Targeted email campaigns • Targeted paid search Digital – aworld of possibilities Key facts 210,349 Monthly unique browsers 2,325 Daily registered active users (paid and non-paid) 69,821 Weekly unique browsers Print – opportunities to harness a powerful medium Key facts 22,754 Weekly print audience 10,858 Weekly print circulation 2.1 Readers per copy We have a range of print opportunities available for the weekly Building magazine edition including: • Display, cover wraps, inserts, bellybands • Custom and bespoke publishing • Sector features. The Building Good Employer Guide Building’s Good Employer Guide celebrates the achievements of the best employers across the industry. Selected by a panel of industry experts based on survey results of over 200 businesses, the results will be published in a stand-alone supplement distributed to Building’s entire circulation and distributed at Building Live in November. The guide provides you with a great opportunity to promote your services to the businesses that take employment very seriously and ensure they get the very best out of their staff. Go to contents page g
  • 8.
    8 BUILDING MEDIAPACK2017 Advertising rates Position Costper 000 Monthly homepage Size (pixels) Accepted file formats impressions tenancy (CPM) 20% share Leadership £50 NA 728x50 GIF, animated GIF, JPEG, SWF Top MPU £65 £2,340 300x250 GIF, animated GIF, JPEG, SWF Bottom MPU (normal size) £60 £2,160 300x250 GIF, animated GIF, JPEG, SWF Bottom MPU (jumbo size) £85 £3,060 300x600 GIF, animated GIF, JPEG, SWF Bottom banner £45 £1,620 728x90 GIF, animated GIF, JPEG, SWF Site take overs Home page tenancy £3,450 per 2 weeks Run of site £115-CPM Newsletters Recipients have chosen to receive newsletters and so trust the information contained within them providing a strong platform for exposure. Weekly sponsorship from £2,000 Advertorial £3,000 3rd party emails £233/000 targeted Go to contents page g
  • 9.
    9 BUILDING MEDIAPACK2017 Rates specifications Buildingmagazineisprintedonbrilliantwhite65gsmNovapresssilkpaperandsaddlestitched. Trim Bleed Typearea Pageinsertions Fullpage Doublepagespread Halfpage Quarterpage 1 £3,117 £6,234 £2,177 £1,678 3 £2,961 £5,923 £2,068 £1,594 6 £2,805 £5,610 £1,923 £1,511 12 £2,650 £5,299 £1,851 £1,426 solus 1/2pagedoublepagespread £4,170 1/4pagedoublepagespread £2,831 1/2pageundermatter£2,831 Looseinserts Priceper1,000 Weight Rate Upto5gms £80 6-10gms £105 11-15gms £122 16-20gms £146 21-25gms £160 26-30gms £183 31-35gms £200 36-40gms £219 41-50gms £242 51-60gms £279 +£300forregionalinsertsupto10,000 +£90forregionalinsertsover10,000 Bound-ininsertcostsonapplication Pleasenoteaminimumordervalueof£1,500applies Otheroptionsavailable: Suchasgatefoldfrontcover,belly-band,tip-on –detailsonapplication CoversandPremiumpositions:£482 Pleasenotethecancellationchargesasbelowfullcancellation termscanbefoundonouradvertisingbookingforms Timeperiodpriortofirstinsertion CancellationCharge 13weeks 50%ofratecardperinsertion 13-8weeks 75%ofratecardperinsertion 8weeks 100%ofratecardperinsertion Artwork specifications Display advertising rates Additional rates FullpageDoublepagespread Halfpage Vertical Quarter page vertical HalfpageDPS Halfpage horizontal Quarterpage horizontal 285mmx225mm Bleed: 291x456* Trim: 285x450 TypeArea: 245x408 Bleed: 291x231 Trim: 285x225 TypeArea: 245x192 Bleed: 149x456* Trim: 146x225 TypeArea: 120x408 TypeArea: 245x94 *Addafurther6mmgutterallowance TypeArea: 120x192 TypeArea: 120x94 TypeArea: 57x192 291mmx231mm 245mmx192mm Files Digitalcopyonly.High-resolutionAcrobatv1.3PDF FilesofPDFX-1a:2001formatcreatedtoPPA Pass4Pressspecification. (Note:Ensureatransparencyflattenerisapplied tothePDFpresetwhencreatingPDFswithAdobe InDesign) Pleasereferto www.pass4press.com forfurtherinformation. UBMcannotbeheldresponsibleforanyerrors occurringifthePDFisnotsuppliedtothese specifications. ProductionNotes Thepublishercannotacceptstop-orders, cancellationortransfersunlesstheyarereceived inwritingwithinthepublisher’sstatedfinalcopy dates. AllcopyshouldarrivenolaterthanTuesday,ten dayspriortopublication. Go to contents page g
  • 10.
    10 BUILDING MEDIAPACK2017 Branding and advertisingopportunities: Digital advertorial on building.co.uk The Package • Promoted on the home page for 1 week • Average of 10,000 unique visitors a week on home page • Hosted indefinitely on the site • Promoted on our daily newsletters for 1 week • 20,000 recipients per newsletter • Photo gallery up to 10 images Additional media can be included e.g. Video, Twitter feed, embedded audio Guidelines • Maximum 600 words • Minimum of 4 images and a lead image • High res logo • Click through URL • Copy deadline 1 week prior to live date starting on a Monday Go to contents page g
  • 11.
    11 BUILDING MEDIAPACK2017 CPD Modules: Brandingthrough thought leadership CPD modules are a unique and targeted way to convey your message to the construction industry with a measurable return on investment. And Building is the market leader when it comes to delivering certified CPD in print and online. Hugely popular with Building readers, who take the modules in their thousands every year, CPD sponsorship across print and digital platforms enables your business to position itself as a thought leader in a specific field and ensures that your brand is the one that the construction industry thinks of when they’re working on their next project. We can also now take the leads generated from your CPD module and cross reference them with our Barbour ABI data to match respondents with live projects that are current in the UK market. See our return on objectives, investment information and editorial guidelines for more details on sponsoring a CPD module in Building. Key facts 800+ Leads generated on average per module Independently accredited by Certification Service Construction CPD “We’ve committed to a number of CPD modules with Building on behalf of CIB clients and continue to be impressed by both the quality and quantity of those completing them. As a standalone piece of marketing activity, the CPD modules provide an excellent return on investment for clients.” Nick Gill, Client Services Account Director, CIB Communications “We have used CPD modules in Building for the past two years and have found them to be extremely useful in generating leads of high duality but also an excellent way to convey a technical message to the right audience.” Charline Adams, Marketing Manager, Kalzip “We are regular users of UBM’s CPD services, running at least once a year in publications like Building. The most recent notched up a record (for us) 800 plus responses. This may have been due in part to the overwhelming interest we have had in our eco-friendly CoolZone system. CPDs are one of the best performers as far as return on investment is concerned and give us a valuable source of data.” Michelle Nicholl, Marketing, Omega Sales Support Manager UK, ROI ESA, Armstrong Ceilings Go to contents page g
  • 12.
    12 BUILDING MEDIAPACK2017 Bespoke media solutions Wealso offer bespoke marketing solutions across our print, digital and live channels. Our custom campaigns incorporate a combination of many of the core products and services that exist within the Building ecosystem, including but not limited to: Webinars Webinars are a rapidly growing online seminar format that bring together a panel of experts to discuss a hot topic or technical subject. Audio webinars provide genuine and memorable user engagement and unrivalled measurability. The audience can listen and interact with the panel in real time via their computer and from the comfort of their own desk. This saves time and money by eliminating the need to travel. A Building webinar series combines several online seminars over a period of time alongside helpful supporting material for download - such as white papers, reports and presentations. The webinars and supporting content are housed in a Building online resource centre for easy access and is accessible for six months after the final live broadcast. Why do it? An audio webinar series is a powerful way for brands to: • Draw industry attention to a key theme • Build community around a subject area • Generate leads • Interact with potential customers • Demonstrate thought-leadership • Align the brand to a specific subject • Raise brand awareness • Opportunity to have webinars CPD accredited Go to contents page g
  • 13.
    13 Round tables Building’s roundtables are invite- only events where industry opinion leaders gather to discuss and debate a key issue. The discussion is typically chaired by a Building journalist with coverage also appearing in Building magazine and on building.co.uk. Why do it? Round tables provide an excellent opportunity for a brand to: • Own a key industry topic • Demonstrate thought- leadership • Network with peers • Improve brand awareness Please contact our sales team for more information on how Round Tables work in practice 240 Debate Use our 19th floor meeting space to host your own event. Previous event types have included: • Seminars • Networking/drinks receptions • Debates • Can cater for up to 100 attendees Price on application BUILDING MEDIAPACK2017 Bespoke media solutions Case studies Case studies are an excellent opportunity to profile and showcase your projects to the construction community. Available in both digital and print, case studies are a distinctive way to ensure your products are reaching your potential clients in the specification marketplace. By featuring your work in a sponsored case study you’re able to convey your marketing message in a practical and understandable way to the specifier community. Finished case studies, which must include text and images, are supplied by you directly to Building. Published case studies will be labelled as a “Sponsored Case Study”. Sponsored features Sponsored features enable you to work directly with our editorial team to create a feature which we will design, develop and publish on your behalf. We work closely with you to gain a detailed understanding of what you’re trying to achieve from concept to completion. By collaborating with our award winning team we can help you craft an article which will align your message more closely with Building’s editorial content. Published content will be labelled as a “Sponsored Feature”. See examples of sponsored features which have already been published in Building here. CASE STUDY: ASITE WEBINAR SERIES COLLABORATIVE BIM SERIES In Association With Asite CASE STUDY: ASITE WEBINAR SERIES COLLABORATIVE BIM SERIES In Association With Asite Go to contents page g
  • 14.
    14 BUILDING MEDIAPACK2017 Recruitment Recruitment advertising If you’researching for your ideal candidate, Building recruitment covers every base to help you achieve your hiring goals. We offer a range of methods to make sure your posting reaches the right people online and in print. Building4jobs.com is the dedicated recruitment website for the built environment, offering users the opportunity to view jobs from all areas of the industry, meaning you’ll have your pick from a wide range of suitable candidates if you advertise your vacancy with us. Our print edition is read by professionals covering all sectors of the industry at every level of seniority. So whether you’re trying to recruit a new graduate or a managing director, we can put you in touch with the right candidate. Branded job Your job will receive its own dedicated page featuring your branding and full job details, a job description or application form can also be also included. The ‘apply now’ facility allows users to apply via email or link back to the advertisers’ career section. A click through is required to obtain contact details, meaning all responses are measured. £600 TopJob This included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role on our homepage. £800* Key facts Visits to building4jobs per month: 14,313(Jan 2017) Registered users: 37,925 weekly reach of Building 25,579 Average number of readers per print edition of Building 22,754 Featured job Have your vacancy seen by as many people as possible by making it a featured job on the building4jobs homepage, providing both branding and response. £800 Top Category This included everything in the branded listing, a corporate profile page, listing in the recruiter directory and we feature the role as a top job in the relevant job category’s for the duration your advert is live. £800* If you want your vacancy to be seen by specific types of professional or have a job that might be difficult to fill or need a quick response, we have bespoke packages to suit your requirements. And we can offer a full social media campaign to help increase your reach by using Building’s network of more than 60,000 followers and fans across LinkedIn, Twitter and Facebook. “Building4jobs offers us a high calibre of candidates and, by using a website which is so tailored to the industry, we can secure the best candidate for the role” Andrea Eniks, RLB For more information and to discuss rates please contact RyanP.Williams@ubm.com or call +44 (0)151 353 3575 Richard.jones@ubm.com or call +44 (0) 151 353 3604 Client testimonials “Our ad campaign in Building proved to be very effective. We also used the web based version which proved to have global reach. We would definitely use Building again for recruitment.” Gavan Mackenzie Managing Director, sineQN Go to contents page g
  • 15.
    15 BUILDING MEDIAPACK2017 Live events Live events Ourleading exhibitions and live events ensure professionals within the construction, architecture, property and interiors sectors are informed and inspired, and able to source the latest products and services. Our live events also ensure they benefit from gaining information on cutting-edge issues from unrivalled educational programmes. BuildingAwards Grosvenor House Hotel, London, November 2017 Established by Building magazine, the Building Awards is firmly recognised as the most prestigious networking event in the built environment calendar. The event continues to attract more than 1,200 senior-level directors, chief executives and partners from the delivery, consultancy and procurement fields, who attend to celebrate and recognise the industry’s most innovative performers in the current challenging and competitive market. Sponsorship benefits Sponsors will have an unrivalled opportunity to promote themselves in the run up to the Awards and to highlight their involvement on the night.These benefits are spread across PR, online activity, direct marketing and networking, providing a solid platform for account management and new business opportunities. By becoming a sponsor for the Building Awards you will benefit from: Pre-event publicity • Building Awards promotional advertising in Building from April to Novemberwith sponsor logos prominent • Sponsor branding on the event website • Your company logo will appear on all e-shots • Tickets will be branded with your logo • Use of the Building Awards logo on your own company marketing At the event • Guest tables positioned in a prime location in the Great Room • Your company logo will appear on the screens throughout the evening Post event • Building will feature extensive coverage of the event and the Awards winners • Your company name will be featured within the editorial coverage where applicable • A full-page colour advertisement in the Awards feature section of the magazine • Your logo on the post event video shown on building.co.uk Shortlist party Each year we host a shortlist party in the run up to the Building Awards. Here we will announce the shortlist and gather together our sponsors, finalists and otherVIPs.This offers you another fantastic opportunity to network with those in your category and others before the main event. Press releases Sponsors will be credited in the press releases sent out to various external publications and newspapers throughout the campaign. Go to contents page g
  • 16.
    16 BUILDING MEDIAPACK2017 Live events Building Live BIM Show 2017 • Meet the most senior decision makers and specifiers in the construction industry • Network with leading purchasers and influencers from across the supply chain • Align your company with thought leaders, the future of construction and BIM Live This one day conference helps key figures in the construction industry learn how to win and deliver future projects. Essential and unique client insights on how to win work and deliver future projects. “The quality of speakers at Building Live was fantastic. They hit all of the big issues for the built environment, and the debate and engagement on the day was exactly what you look for in an event.” D’yon Peoples, Communications Manager, Atkins BIM Show BIM Show features best practice, practical learnings and solutions to demonstrate the real value BIM is bringing to clients. There will be up to 600 delegates between the two strands – an extremely high-level delegate audience of main contractors, sub contractors, specialist contractors, consultants, architects, engineers and BIM specialists. Sponsorship opportunities: • Headline sponsorship • Gold • Silver • Exhibitor • Drinks reception Contact Sam Coleman for more information sam.coleman@ubm.com T: 44(0) 207 921 8250 An event in partnership with BD Barbour ABI Go to contents page g