What is a digipak?
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A digipak is a paper-based CD packaging that includes additional visual content to promote sales and create a brand identity for the artist. It offers fans photographs, lyrics, and track listings to enhance the aesthetic experience beyond just downloading the music online. The packaging aims to represent the artist in a way that appeals to their target audience and genre through visuals that reflect the music's style.
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Band websites
Band websites serve several purposes: to generate new fans, engage existing fans, promote the artist, and construct a brand identity. Key elements that should be included are latest news, tour dates, behind-the-scenes content, social networks, merchandise store, media like photos and videos, band biography, community forums, and a mailing list. Effective band websites use design elements like colors, images, and layouts to convey the genre of music and brand identity. They also prominently feature social media connections to engage fans.
Conventions of RnB magazine adverts
The document outlines conventions for magazine advertisements promoting music albums and singles. It discusses including the artist name, album/single title, release date and purchase details, ratings and reviews, album artwork, tour dates, and websites. These conventions promote the artist and product while informing audiences when and how to purchase the music. Magazine ads for R&B artists generally follow these conventions, centering around the artist and connecting the ad visually and conceptually to the album branding.
Nick Jonas - A Campaign
Nick Jonas' website prominently promotes his upcoming album and new music video. It provides easy access to stream and view his songs and video to continue generating interest. The site also links to his social media pages to help fans feel connected to him and involved in his success. Photos of Jonas are featured to give fans insight into him and boost purchase of his music. Merchandise is sold through his site in partnership with Universal Music to capitalize on his popularity. Fans can sign up for a newsletter to get early access to offers and stay up-to-date on Jonas' latest news.
Institutional research
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
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Two Door Cinema Club is an indie-alternative band signed to independent labels Kistune Records, Parlophone Records, and Glassnote Records, with Universal Records distributing their music worldwide. They have released four albums between 2009-2012 in physical formats like CD and vinyl. Two Door Cinema Club uses social media like Twitter, YouTube, Instagram and Facebook to promote their music and connect with over 2 million total followers.
Digipaks and print adverts
A Digipak is a premium CD package made of cardboard with high quality prints and artwork. It often contains more than one disc and additional content like lyrics and photos. Digipaks are usually gatefold, opening like a door to reveal more artwork. They also contain booklets with additional information. Print adverts are physical media like posters or magazines that promote products and events through imagery, colors and fonts in a consistent style. Examples compare Digipaks for Arctic Monkeys and Red Hot Chili Peppers albums, showing common features of multiple discs, booklets and gatefold opening. Print adverts for concerts by the same bands showcase consistent styles while listing tour dates and locations.
Radiohead 'in rainbow' marketing strategy
This document discusses Radiohead's 2007 album "In Rainbows" as an example of a marketing strategy that utilized digital technology. It analyzes how the band distributed the album as a digital download that customers could pay what they wanted for. This innovative strategy was a success, as the album went on to sell over a million copies in its first year and receive several Grammy nominations. The strategy showed how bands could take control of their marketing by self-releasing albums online before traditional distribution deals.
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Band websites
Band websites serve several purposes: to generate new fans, engage existing fans, promote the artist, and construct a brand identity. Key elements that should be included are latest news, tour dates, behind-the-scenes content, social networks, merchandise store, media like photos and videos, band biography, community forums, and a mailing list. Effective band websites use design elements like colors, images, and layouts to convey the genre of music and brand identity. They also prominently feature social media connections to engage fans.
Conventions of RnB magazine adverts
The document outlines conventions for magazine advertisements promoting music albums and singles. It discusses including the artist name, album/single title, release date and purchase details, ratings and reviews, album artwork, tour dates, and websites. These conventions promote the artist and product while informing audiences when and how to purchase the music. Magazine ads for R&B artists generally follow these conventions, centering around the artist and connecting the ad visually and conceptually to the album branding.
Nick Jonas - A Campaign
Nick Jonas' website prominently promotes his upcoming album and new music video. It provides easy access to stream and view his songs and video to continue generating interest. The site also links to his social media pages to help fans feel connected to him and involved in his success. Photos of Jonas are featured to give fans insight into him and boost purchase of his music. Merchandise is sold through his site in partnership with Universal Music to capitalize on his popularity. Fans can sign up for a newsletter to get early access to offers and stay up-to-date on Jonas' latest news.
Institutional research
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
Tdcc
Two Door Cinema Club is an indie-alternative band signed to independent labels Kistune Records, Parlophone Records, and Glassnote Records, with Universal Records distributing their music worldwide. They have released four albums between 2009-2012 in physical formats like CD and vinyl. Two Door Cinema Club uses social media like Twitter, YouTube, Instagram and Facebook to promote their music and connect with over 2 million total followers.
Digipaks and print adverts
A Digipak is a premium CD package made of cardboard with high quality prints and artwork. It often contains more than one disc and additional content like lyrics and photos. Digipaks are usually gatefold, opening like a door to reveal more artwork. They also contain booklets with additional information. Print adverts are physical media like posters or magazines that promote products and events through imagery, colors and fonts in a consistent style. Examples compare Digipaks for Arctic Monkeys and Red Hot Chili Peppers albums, showing common features of multiple discs, booklets and gatefold opening. Print adverts for concerts by the same bands showcase consistent styles while listing tour dates and locations.
Radiohead 'in rainbow' marketing strategy
This document discusses Radiohead's 2007 album "In Rainbows" as an example of a marketing strategy that utilized digital technology. It analyzes how the band distributed the album as a digital download that customers could pay what they wanted for. This innovative strategy was a success, as the album went on to sell over a million copies in its first year and receive several Grammy nominations. The strategy showed how bands could take control of their marketing by self-releasing albums online before traditional distribution deals.
Task 2
The three main tasks of the campaign were to create the band's image, produce ancillary products like a music video and CD, and make the band look professional. The products created were a music video, CD, and website. The goal was to associate the band with similar indie/rock bands and represent themes of rebelliousness, teenage life, and freedom. The target audience was identified as 17-21 year olds who are indie/hipster, use social media, and smoke shisha or marijuana. The products would be advertised on social media, magazines, buses and TV and available for purchase on websites like Amazon and in stores.
Codes and conventions Website
They Might Be Giants formed in 1982 and took their name from a 1971 film. They gained fame through their "Dial-a-Song" answering machine in 1986. Their website uses a simple, friendly design with multimedia content and easy navigation. The main colors are white and light brown, with a simplistic font and images of the band and album covers. The tone is fun and humorous for all ages, providing information on the band's history, releases, and supported artists. The website has over 20 pages covering the band, news, music, merchandise, events, and contact information. Interactivity is provided through music videos and a child-friendly header.
Digipaks
Digipaks are a type of packaging for music albums that consists of a book-style cardboard outer binding with trays to hold a CD inside. They can open like a book or have three parts that open to both sides to display the CD in the center. Digipaks benefit artists by creating a unique visual identity that promotes their brand and image to consumers, potentially increasing popularity and sales. Effective digipaks communicate the artist's theme and target audience.
Website genre
Demi Lovato and Avril Lavigne's websites both utilize dark color schemes and images to promote an edgy rock/pop image. Both sites encourage fan engagement through social media links and newsfeeds on latest updates. They also promote the artists' albums, tours, merchandise and other products to maximize sales and profits. Biographies and photo galleries help build connections between artists and fans.
What is a digipak?
A Digipak is a packaging format used by record labels to promote album sales over digital downloads. It aims to provide fans with an aesthetic experience through exclusive photographs and artwork included with the CD. A Digipak also helps promote artists by creating a unique brand identity that represents them in a way suited to their target audience and music genre.
ddddd
1) Digipaks typically include the album title, track list, artist information, and barcode on the front, spine, and back.
2) Effective digipak design draws attention to the artist/album name, positions text clearly, and uses imagery and colors that represent the artist's genre and style.
3) The Mumford and Sons digipak uses folk imagery, costumes, and fonts to represent their indie folk genre, with the band name in a larger, centered font.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's technologically-savvy fan base. As an established band with critical and commercial success over several albums, Radiohead had the independence and fan loyalty to market an album themselves online before involving a record label for physical distribution. Their experimental style and originality connected with fans open to new models in the music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's technologically-savvy fan base. As an established band with critical and commercial success over several albums, Radiohead had the independence and fan loyalty to market an album themselves online before involving a record label for physical distribution. Their experimental style and originality connected with fans open to new models in the music industry.
Branding research 2
This document discusses different ways that artists promote their music and merchandise. Artists commonly use social media platforms like Facebook, Twitter, and Instagram to promote their music videos and products. Another effective promotional method is selling merchandise like tops and perfumes that increase the artist's publicity while allowing fans to purchase branded items. The document provides one example of artist Drake promoting his music by designing and selling an advertised hoodie online.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to design and execute their own marketing strategy without full record label support, relying on labels only for physical distribution later on. Their strategy was a success based on their loyal following and history of innovation.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unique marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Back to Basics
Guitar manufacturers are reissuing older guitar designs due to nostalgia and the perception that older instruments are better. Some manufacturers distress new guitars to make them appear vintage. Examples include Fender's "Pawn Shop Series" and The Loar's recreations of Lloyd Loar's designs from the 1920s-30s. Younger players want the guitars of their musical heroes while baby boomers seek to relive their youth, but marketing also drives interest. Players believe distressed guitars convey credibility and reflect their personality through the instrument's history of use.
A2 practical coursework choice of briefs
This document provides information and options for two practical coursework assignments involving multimedia projects for music and film.
For the first assignment, the document discusses creating a website for a band, designing a digipak album packaging, and an advertisement for the digipak. It then examines conventions of artist websites through examples and discusses what a digipak is and provides digipak examples.
The second assignment involves creating a short film and choosing two additional elements between a poster, radio trailer, or film magazine review. The document explores film poster styles and notes that a radio trailer would likely involve voice acting, sound effects and music to engage listeners.
Lesson 12 genre conventions
The document outlines objectives and concepts for understanding music videos and media language. It discusses analyzing how meaning is created through intertextuality and micro elements in music videos. It also addresses exploring genre conventions and how they develop over time in music videos, as well as analyzing media representations and how audiences are positioned. Key theorists discussed include Barthes, Gauntlett, Levi-Strauss, Todorov, Goodwin, and Neale. Genre conventions and characteristics of mainstream music videos are also addressed.
Pitch
The genre chosen is dance music which appeals to a wide audience according to research. The target audience is 16-24 year olds who favor dance and its subgenres. Research showed this age group values a narrative in videos along with prominent album artwork in packaging. The artist is Sub Focus who combines elements of beat and lyrics across various genres popular in the research. The video will follow dance music conventions and feature a teen chased by masked characters who later dance freely together. The digipak and ad will use shots from the video to maintain a consistent house style across products.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
Technical magazine deconstruction
The document defines and explains common terminology used in magazines, including elements found on the front cover and inside pages. It discusses the masthead, main image, taglines, and sell lines typically seen on the front cover. Internally, it describes typography styles like serif and sans serif fonts and the use of drop caps and pull quotes. It provides a task that involves selecting magazine pages and technically deconstructing them to identify features and conventions, and writing a paragraph on how this work will influence the student.
Representation of ability 2015
The document provides instructions for students to analyze representations of ability and disability in various media sources using technical codes. Students are asked to watch video clips and analyze how the clips use isolation, displacement, vulnerability, incapability, and reliance to represent disability. They are also instructed to analyze how ability is represented in an additional video extract and how the technical codes construct this representation. The document concludes by assigning students a homework essay analyzing representations of ability and disability in the media sources provided, to be completed and submitted by a deadline.
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Task 2
The three main tasks of the campaign were to create the band's image, produce ancillary products like a music video and CD, and make the band look professional. The products created were a music video, CD, and website. The goal was to associate the band with similar indie/rock bands and represent themes of rebelliousness, teenage life, and freedom. The target audience was identified as 17-21 year olds who are indie/hipster, use social media, and smoke shisha or marijuana. The products would be advertised on social media, magazines, buses and TV and available for purchase on websites like Amazon and in stores.
Codes and conventions Website
They Might Be Giants formed in 1982 and took their name from a 1971 film. They gained fame through their "Dial-a-Song" answering machine in 1986. Their website uses a simple, friendly design with multimedia content and easy navigation. The main colors are white and light brown, with a simplistic font and images of the band and album covers. The tone is fun and humorous for all ages, providing information on the band's history, releases, and supported artists. The website has over 20 pages covering the band, news, music, merchandise, events, and contact information. Interactivity is provided through music videos and a child-friendly header.
Digipaks
Digipaks are a type of packaging for music albums that consists of a book-style cardboard outer binding with trays to hold a CD inside. They can open like a book or have three parts that open to both sides to display the CD in the center. Digipaks benefit artists by creating a unique visual identity that promotes their brand and image to consumers, potentially increasing popularity and sales. Effective digipaks communicate the artist's theme and target audience.
Website genre
Demi Lovato and Avril Lavigne's websites both utilize dark color schemes and images to promote an edgy rock/pop image. Both sites encourage fan engagement through social media links and newsfeeds on latest updates. They also promote the artists' albums, tours, merchandise and other products to maximize sales and profits. Biographies and photo galleries help build connections between artists and fans.
What is a digipak?
A Digipak is a packaging format used by record labels to promote album sales over digital downloads. It aims to provide fans with an aesthetic experience through exclusive photographs and artwork included with the CD. A Digipak also helps promote artists by creating a unique brand identity that represents them in a way suited to their target audience and music genre.
ddddd
1) Digipaks typically include the album title, track list, artist information, and barcode on the front, spine, and back.
2) Effective digipak design draws attention to the artist/album name, positions text clearly, and uses imagery and colors that represent the artist's genre and style.
3) The Mumford and Sons digipak uses folk imagery, costumes, and fonts to represent their indie folk genre, with the band name in a larger, centered font.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's technologically-savvy fan base. As an established band with critical and commercial success over several albums, Radiohead had the independence and fan loyalty to market an album themselves online before involving a record label for physical distribution. Their experimental style and originality connected with fans open to new models in the music industry.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's technologically-savvy fan base. As an established band with critical and commercial success over several albums, Radiohead had the independence and fan loyalty to market an album themselves online before involving a record label for physical distribution. Their experimental style and originality connected with fans open to new models in the music industry.
Branding research 2
This document discusses different ways that artists promote their music and merchandise. Artists commonly use social media platforms like Facebook, Twitter, and Instagram to promote their music videos and products. Another effective promotional method is selling merchandise like tops and perfumes that increase the artist's publicity while allowing fans to purchase branded items. The document provides one example of artist Drake promoting his music by designing and selling an advertised hoodie online.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to design and execute their own marketing strategy without full record label support, relying on labels only for physical distribution later on. Their strategy was a success based on their loyal following and history of innovation.
Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unique marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Back to Basics
Guitar manufacturers are reissuing older guitar designs due to nostalgia and the perception that older instruments are better. Some manufacturers distress new guitars to make them appear vintage. Examples include Fender's "Pawn Shop Series" and The Loar's recreations of Lloyd Loar's designs from the 1920s-30s. Younger players want the guitars of their musical heroes while baby boomers seek to relive their youth, but marketing also drives interest. Players believe distressed guitars convey credibility and reflect their personality through the instrument's history of use.
A2 practical coursework choice of briefs
This document provides information and options for two practical coursework assignments involving multimedia projects for music and film.
For the first assignment, the document discusses creating a website for a band, designing a digipak album packaging, and an advertisement for the digipak. It then examines conventions of artist websites through examples and discusses what a digipak is and provides digipak examples.
The second assignment involves creating a short film and choosing two additional elements between a poster, radio trailer, or film magazine review. The document explores film poster styles and notes that a radio trailer would likely involve voice acting, sound effects and music to engage listeners.
Lesson 12 genre conventions
The document outlines objectives and concepts for understanding music videos and media language. It discusses analyzing how meaning is created through intertextuality and micro elements in music videos. It also addresses exploring genre conventions and how they develop over time in music videos, as well as analyzing media representations and how audiences are positioned. Key theorists discussed include Barthes, Gauntlett, Levi-Strauss, Todorov, Goodwin, and Neale. Genre conventions and characteristics of mainstream music videos are also addressed.
Pitch
The genre chosen is dance music which appeals to a wide audience according to research. The target audience is 16-24 year olds who favor dance and its subgenres. Research showed this age group values a narrative in videos along with prominent album artwork in packaging. The artist is Sub Focus who combines elements of beat and lyrics across various genres popular in the research. The video will follow dance music conventions and feature a teen chased by masked characters who later dance freely together. The digipak and ad will use shots from the video to maintain a consistent house style across products.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
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Technical magazine deconstruction
The document defines and explains common terminology used in magazines, including elements found on the front cover and inside pages. It discusses the masthead, main image, taglines, and sell lines typically seen on the front cover. Internally, it describes typography styles like serif and sans serif fonts and the use of drop caps and pull quotes. It provides a task that involves selecting magazine pages and technically deconstructing them to identify features and conventions, and writing a paragraph on how this work will influence the student.
Representation of ability 2015
The document provides instructions for students to analyze representations of ability and disability in various media sources using technical codes. Students are asked to watch video clips and analyze how the clips use isolation, displacement, vulnerability, incapability, and reliance to represent disability. They are also instructed to analyze how ability is represented in an additional video extract and how the technical codes construct this representation. The document concludes by assigning students a homework essay analyzing representations of ability and disability in the media sources provided, to be completed and submitted by a deadline.
Cinematography 2015
The document discusses various cinematography techniques used in film including shot types (ELS, LS, MS, CU), camera angles (low angle, high angle), framing (open, closed), the rule of thirds, eyeline, and depth of field (DOF). Shot types like establishing shots (ELS) set the scene while medium shots (MS) show body language. Camera angles like low angles make characters seem dominant while high angles suggest vulnerability. Framing can be open to suggest freedom or closed to imply entrapment. The rule of thirds, eyeline, and DOF are also techniques to guide viewer attention and engagement. An activity is assigned to identify these techniques in another document.
Creating your pitch
The document outlines the requirements for creating a music video pitch, which should include:
1) Details on the track being used and permission from the record label (in a letter uploaded to a blog); inspiration from other music videos, packaging, and websites pinned on Pinterest and linked in the blog.
2) A synopsis and timeline outlining what would be shot for the music video.
3) Flat plan designs for a 6-panel digipak and all pages of a website promoting the track.
Students are instructed to include all content in appropriately titled blog posts and link them in a Prezi pitch to present to the class by the following week, gathering feedback to incorporate improvements.
Sound 15
The document discusses different types of sounds that can be present in a TV drama. It distinguishes between diegetic sounds, which are sounds that exist within the world of the characters, and non-diegetic sounds, which are only heard by the audience. The key factor for categorizing a sound is whether a character could hear or see it within the story world.
Pete's Top tips for QE
The document provides tips and guidance for students completing a media production project involving creating a music video, website, and album packaging. It outlines the key tasks, recommends maintaining a detailed blog to document the entire process, and suggests ways to gather evidence such as researching other artists, taking photos and video clips during the process, and getting feedback from peers. Students are also given a random exercise to design an imaginary album cover by combining random words and images from Wikipedia, quotes, and Flickr photos.
Gender in music videos
The document discusses various theories and perspectives related to gender representation in music videos. It describes how women are often hyper-sexualized in music videos and positioned for the male gaze. However, some female artists challenge stereotypes by being rarely sexualized and offering empowering lyrics. The document also discusses hegemonic masculinity in music, referring to competitive tendencies among males to dominate others and subordinate females, exhibiting traits like aggression and misogyny. It questions whether these aspects of hegemonic masculinity are still prevalent in contemporary music genres.
An overview of media studies 2015
This document provides an overview of the AS and A2 Media Studies courses offered at a German institution. The courses focus on developing students' critical thinking skills around media through practical production work and theoretical analysis.
The AS course includes a foundation portfolio where students complete video or print productions, and a key concepts unit examining representations in TV and the music industry.
At A2 level, students produce a promotional package for a band. They also complete an advanced portfolio and a critical perspectives exam involving theoretical evaluation of their work and contemporary media issues.
Support resources include unit-specific blogs and contact information for the course leader is provided.
Gender representation in music videos
The document discusses theories of gender representation in music videos. It outlines how women are often hyper-sexualized in music videos, dancing provocatively or touching themselves. This leads to a debate around whether this is empowering self-expression or damaging. The document also discusses Laura Mulvey's theory of the "male gaze" and how women are objectified for the erotic pleasure of male viewers. However, some female artists like Adele challenge stereotypes by offering empowering lyrics without sexualization. The document also covers theories of hegemonic masculinity in music, and how traits like aggression and dominance are emphasized in genres like rap and hip hop.
Representation in Music Videos. Lesson 1
This document discusses key concepts around representation in media including:
- Representations re-present events that have already occurred rather than presenting reality directly.
- Representations invite audiences to understand and agree with a particular interpretation.
- Media institutions have power and responsibility over representations that can influence social attitudes.
- Stereotypes simplify representations and focus on exaggerating aspects to enable quick audience understanding but often have negative assumptions.
- Ideologies embedded in media texts reflect dominant beliefs and expectations in a culture.
- Genres may have associated representations and stereotypes that aid understanding of narratives.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Genre theory 2015 lesson 2
This document discusses several theoretical perspectives on genre:
1. Rick Altman breaks genre down into semantic (props, characters, etc.) and syntactic (ideologies, narratives) elements which must be analyzed separately.
2. David Buckingham argues that genre is constantly negotiated and changing through hybridization.
3. Nicholas Abercrombie suggests that economic pressures lead to the "dismantling of genre" through pursuing new audiences.
4. Todorov argues that new genres transform old genres, similar to postmodern bricolage combining multiple genres.
5. Some Marxists see genre as social control reproducing dominant ideologies, while feminists examine how genres produce hegemonic representations viewed as common sense.
Genre 2015 lesson 1
Genres are ways of categorizing and organizing different types of texts to simplify the mass of available information for both audiences and producers. They create order and appeal to our need to organize chaos. Genres are categories based on common textual elements that attempt to structure some order into the wide range of circulating cultural texts. All genres have sub-genres that divide them into more specific categories, and texts can also evidence hybridity by combining elements of two or more genres. Hybridity and sub-genres allow audiences to identify texts through their familiar and recognizable genre characteristics.
OCR chief examiner reports on question 1
The document summarizes an examiner's report on student responses to a question about representing class and status in the TV show Downton Abbey. The summary covers the strengths and weaknesses seen in student answers regarding different technical areas like camerawork, mise-en-scene, sound, and editing. Overall, responses were generally good, with most students able to analyze representations of different class groups. However, weaker students struggled to integrate analysis of all technical elements or lapsed into description without connecting to class and status.
A2 Music Video: List of blog posts for R&P
This document outlines the various stages of producing a music video, including developing skills through workshops, researching genres and target audiences, storyboarding, planning locations and sets, producing test shots, and creating website and album packaging designs. It culminates in the final production and release of the music video, website, and digipak. Reflection on feedback is incorporated throughout the process to improve the final products.
Mise en-scene 2014
The document discusses the concept of mise-en-scène in filmmaking, which refers to everything visible on screen including actors, lighting, decor, props, and costumes. It also discusses how signs and symbols in media can have multiple interpretations depending on how they are interpreted and the cultural background of the viewer. Various elements of mise-en-scène, such as lighting, decor, costumes, props, and location are described in terms of how they can be used to convey meaning and provide context. Students are instructed to analyze examples of film or print media using concepts of mise-en-scène and genre.
Initial title research
This document instructs the reader to create timelines for the opening titles of at least 3 films using a website. They should identify the number of titles and job roles in each film. A brief paragraph should discuss on average how many titles are in a 2 minute opening and the variety of job roles, and state that any future work must adhere to the findings. The completed prezi should be posted after a video prelim with the title "initial title research".
Creating an advertising campaign
The document provides instructions for creating an advertising campaign on Pinterest. It instructs the user to create a Pinterest account if needed, then make a board suggesting an advertising campaign. A link is included for finding advertising design ideas to help inform the campaign. The user is then asked to write a 500-word reflective piece summarizing their campaign board and justifying the decisions made in the proposed campaign.
What should be in my A2 Blog by Friday 5th September 2014
The document outlines 20 topics that should be covered in a blog for a 'The Pitch' music video work assignment. The topics include reflections on skills developed from various workshops and events, discussions on music video techniques and theories, analyses of example music videos, research on genre conventions and target audiences, and updates on the development of initial ideas for their own music video. Completing blog posts on all 20 topics will allow the student to thoroughly document their research and creative process.
Creating your music video pitch
The document provides instructions for creating a music video pitch that includes three parts:
1. Details of the track, inspiration sources, and permission to use the song. This is presented on a Pinterest board with a link in the student's blog.
2. A rough timeline and synopsis of the music video.
3. Flat plan designs for a 6-panel digipak and all pages of a website.
Students then present their pitch as a Prezi, film it as a video, and gather feedback on how to improve their ideas in subsequent blog posts and lessons. Pitches will take place in the second lesson of the following week.
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- 1. What is a digipak?
- 2. The actual CD Photographs or lyrics Front CoverTrack Listings
- 3. The aim of a Digipak, used by record labels, is to promote the sales of the artist. However, its features gives fans multiple reasons to buy a CD rather than just downloading the content via a website such as Itunes. It should offer a more aesthetic experience – the buyer will gain pleasure from the exclusive photographs and artwork included in the pack. It will promote the artists by creating a brand identity. It will represent them in a particular way whilst paying close attention to the target audience and the genre of music.
- 4. What identity is being created for the following artists? How? Is the genre apparent? How? How do you think the target audience affects the aesthetics?