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Website Analysis
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- 2. Khalid • When youfirst click onto Khalid’s website you are presented with the name of his upcoming album and some links to pre-download it on apple music and Spotify • Underneath this is a link to purchase tickets to a short film inspired by his upcoming album and the preview of the film • If you scroll down then there is a clip from his latest music video and a link to the video on youtube
- 3. • Finally thereis a bar at the bottom of the web page with links to follow Khalid on social medias such as: Facebook, Twitter, Instagram, Youtube, Spotify and iTunes and a place to sign up to his mailing list Youtube iTunes Instagram Spotify Twitter Facebook
- 4. Billie Eilish • Firstly,when you open Billie’s website you are presented with a full screen picture on the front cover of her upcoming album • When you scroll down there is a link to pre-order the album which re-directs you to this page • Below this is Billie’s latest music video ‘bury a friend’ this is updated with every new video she puts out • Then there is a button that is linked to her store
- 5. • There isa list of all the places Billie is on tour and performing at with all the dates and links to buy tickets • Finally, there is a place to subscribe to her mailing list so you can get emailed updates
- 6. Beyoncé • When yougo onto Beyonce’s website the first thing you are presented with is a large picture of Beygood 4 Burundi which is Beyonce’s working with Unicef this gives her a good image as she is doing things for poorer countries • There is also a menu bar Music Tour Here there is a link to all Beyonce’s songs and music videos also a link to buy her albums. There is also links to her lyrics and credits for each song. Here there are links to her tour dates and pictures from tour Beygood This section of Beyonce’s website shows all her charity work
- 7. Ivy Park This linksto the Ivy Park website which is Beyonce’s clothing brand Vault This section contains a vault of pictures from Beyonce’s tour, music videos and other events Shop This links to where you can buy Beyonce’s merchandise directly from her site Join Here is where you can sign up to join Beyonce’s mailing list to get regular updates
- 8. Conclusion Firstly, the purposeof an artist’s website is commercial as they sell things on their for example: an artist may sell their songs, merchandise, concert tickets or any other products they may have (such as makeup lines, clothing ranges or any collaborations with other brands). Artist websites have many conventions to them, a generic conventional artist website will consist of a home page, a home page acts as an ad for example in two out of the three website’s I have analysed have their latest or upcoming album is featured on the home page as this intrigues people who will then go onto click the link and download the album resulting in more sales and therefore more revenue for the artist. Furthermore, they generally have a menu bar that include different sections such as shop where they sell the artists merchandise or any other products. The last thing that a conventional website generally has is the artists tour dates and links to buy tickets for their shows. Finally, media language is used to construct representation of an artists image, for example: Billie Eilish’s website uses dark colours which is not very conventional as most website’s use eye-catching colours to get your attention however in Billie’s case she is known for her ‘dark’ image so this website contributes to her brand image.