The document analyzes and compares the websites of three artists: Katy Perry, Little Mix, and Ellie Goulding. For Katy Perry's website, it notes the use of bright colors that make it stand out, an up-to-date news section, and photos promoting the artist. Little Mix's website is "clean" to suit young audiences but matches the dark theme of their album. Ellie Goulding's uses pastel colors like her music and prominently features the album cover photo to help sales.

1. WEBSITE ANALYSIS By Lucy Pearson

2. KATY PERRY
Katy’s website:
I think that this is a very successful website because of the use of
colours, making it stand out at first glance.
There are plenty of navigation pages and the news section is kept up
to date frequently – therefore informing users on the latest of the
artists doings.
In terms of pictures, the homepage includes a slideshow montage of
various snaps of Katy Perry – therefore promoting her to the
audience.

3. The artist’s
name to
remind the
user of
who the
website is
dedicated
to.
Social media links as well as a link to
the merchandise store. This is a way
of promoting her merchandise too;
therefore boosting her name.
A
navigation
drop down
menu bar –
this leads
to various
sections
e.g. events
and images
so that the
user can
find out
more.
Large
picture of
Katy as the
background;
therefore
promoting
her as an
artist and
standing out
to anyone
looking at
The name of her latest album is in large in the centre of the
screen – therefore instantly promoting the song. The word is
hyperlinked so that it takes you straight to a page where you can

4. LITTLE MIX
Little Mix’s website:
Overall, this website is kept very “clean” in order to ensure that it is
suitable and appropriate for their target audience of children and
teens. This therefore means that it includes bright colours etc. to
achieve this, as well as all things suitable.
The home page, however, follows a specific dark theme. This is to
match their latest album, “Get Weird”, of which their overall theme is
quite dark and mysterious. Therefore, their website is directly linked
to the album.

5. The artist logo is in the centre of the page –
therefore making it stand out.
There’s an overall dark theme
going on, and it matches the
theme of their latest album –
“get weird”. This therefore
links them directly.
Navigation pages are clear
and easy to see. The font is
different to the logo, in
order to show that they’re
different.
The white
colour of the
font makes the
pages stand
out – therefore
attracting the
user to click
them and
explore the
Menu bar is clear
to see at the top
centre of the
page, therefore
making it easily
accessible.
The picture of the girls is
simple – against a plain
background – which makes
them instantly stand out and
attract attention.

6. ELLIE GOULDING
Ellie’s website:
Pastel colours are used e.g. baby blue on the homepage. This
matches her genre of pop, as it’s a typical bright colour used by
artists. Not only this, but the picture on the homepage is the same
picture on the front cover of her latest album.
This therefore makes the picture stand out because it’s the only
picture on the page, and will also hopefully help more record sales as
people using the website will recognise the picture on the CD’s in
stores too.
The male gaze is an aspect used throughout this website, as Ellie
uses herself to try and attract viewers too. This is done by making her
appear as attractive as possible, especially to her male audience.

7. Social media links – this is very common
on all websites I have looked at now, and
is definitely important.
The use of the male gaze on this
picture of the artist; with the aim
of attracting a male target
audience as well as female.
Large font
advertising
both the
Artist’s
name, and
the name of
her latest
album. The
use of the
same font
directly
links them,
and the
colour gold
makes it
stand out.
Links to various social media platforms to
buy her latest album, as well as a small
chunk of text explaining that it’s out now.
Navigation pages at the top of the
homepage in order to draw
attention to them and ensure easy
access to all features of the
website.