The document discusses conventions of artist/band websites. It provides examples of websites for Rihanna, Chase & Status, and MAX Schneider. The key purposes of artist websites are to promote the artist, allow fan interaction, provide information on upcoming shows/releases, and sell merchandise/tickets. Rihanna's site uses photos as links to different sections, while Chase & Status has text links at the top and MAX splits his acting and music careers between two sites. All sites provide social media links and ways for fans to stay updated.