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When asked what people
most expected to see in a
video, this is the results we
got. This means in our video
we will definitely
incorporate:
•A mix of bright and dark
colours in different locations
•Dancing
•Instruments
•Edgy Costumes
•Different locations
•A mix of performance and
narrative
By fitting with the expected
genre conventions our video
will be more realistic and
more professional.
When asked which artists
people most knew, the most
popular results were Demi
Lovato and Avril Lavigne.
This shows us that when we
are looking for inspiration for
our video we should look at
their already existing videos
and look at the techniques
and conventions that they
use.
This will help give us
inspiration for our video.
When asked what
conventions were usually
displayed in their videos, the
most popular responses
were:
•Edgy Costumes
•Edgy Makeup
•A mix of performance and
narrative
This means that we will
include these conventions in
our video as they are already
known as genre features for
rock pop.
When asked which
makeup out of a bright
neon one and a dark
gothic one the audience
would most expect to
see, the responses were
mixed.
Therefore for our music
video we will do a
mixture of both makeup
looks in different
locations.
When asked which narrative structure they would most expect to see, the main
feedback said that they expected a combination. This confirms that we have picked the
best narrative structure for our genre.
When asked what locations
they expect to see there was
a mixture of responses.
For our music video we as a
group have already decided
to use the studio and beach
location. We need to think of
another location and this
gives us some suggestions to
think about.
We asked this question to
help give us some
suggestions regarding song
choice. However all of these
suggestions are popular
mainstream songs and we
were given advice to avoid
this.
This shows us what
encourages people to
continue watching the music
video. We should try to
incorporate things such as
strong performance, a good
storyline and good costumes
in our video to encourage
people to keep watching.

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Target market analysis

  • 1. When asked what people most expected to see in a video, this is the results we got. This means in our video we will definitely incorporate: •A mix of bright and dark colours in different locations •Dancing •Instruments •Edgy Costumes •Different locations •A mix of performance and narrative By fitting with the expected genre conventions our video will be more realistic and more professional.
  • 2. When asked which artists people most knew, the most popular results were Demi Lovato and Avril Lavigne. This shows us that when we are looking for inspiration for our video we should look at their already existing videos and look at the techniques and conventions that they use. This will help give us inspiration for our video.
  • 3. When asked what conventions were usually displayed in their videos, the most popular responses were: •Edgy Costumes •Edgy Makeup •A mix of performance and narrative This means that we will include these conventions in our video as they are already known as genre features for rock pop.
  • 4. When asked which makeup out of a bright neon one and a dark gothic one the audience would most expect to see, the responses were mixed. Therefore for our music video we will do a mixture of both makeup looks in different locations.
  • 5. When asked which narrative structure they would most expect to see, the main feedback said that they expected a combination. This confirms that we have picked the best narrative structure for our genre.
  • 6. When asked what locations they expect to see there was a mixture of responses. For our music video we as a group have already decided to use the studio and beach location. We need to think of another location and this gives us some suggestions to think about.
  • 7. We asked this question to help give us some suggestions regarding song choice. However all of these suggestions are popular mainstream songs and we were given advice to avoid this.
  • 8. This shows us what encourages people to continue watching the music video. We should try to incorporate things such as strong performance, a good storyline and good costumes in our video to encourage people to keep watching.