SlideShare a Scribd company logo
1 of 3
Websites
Why do artists/bands have a
website?
 To engage with existing fans
 To gain new fans attention
 To promote and sell the artist
 To create and maintain a brand identity for the
artist
What is usually included on the
website:
 Latest news – promote new albums etc
 Shows, events and tour dates
 Behind the scene exclusives
 Social Network – try to build up a following
 Merchandise (An online official store) – to enhance
profits
 Pictures, videos, podcasts etc – creating a brand
identity
 Story/Bio – about the band members
 Community forum – creating a community following
 Mailing list/Newsletter system (to let fans interact)

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Websites

  • 2. Why do artists/bands have a website?  To engage with existing fans  To gain new fans attention  To promote and sell the artist  To create and maintain a brand identity for the artist
  • 3. What is usually included on the website:  Latest news – promote new albums etc  Shows, events and tour dates  Behind the scene exclusives  Social Network – try to build up a following  Merchandise (An online official store) – to enhance profits  Pictures, videos, podcasts etc – creating a brand identity  Story/Bio – about the band members  Community forum – creating a community following  Mailing list/Newsletter system (to let fans interact)