Artists and bands create websites to engage with existing fans, gain new fans, promote and sell their work, and maintain a brand identity. Their websites usually include the latest news, tour dates, behind-the-scenes exclusives, social media links to build a following, merchandise for sale to boost profits, multimedia content to shape their image, biographies of band members, forums for fan interaction, and a mailing list to update fans.

1. Websites

2. Why do artists/bands have a
website?
 To engage with existing fans
 To gain new fans attention
 To promote and sell the artist
 To create and maintain a brand identity for the
artist

3. What is usually included on the
website:
 Latest news – promote new albums etc
 Shows, events and tour dates
 Behind the scene exclusives
 Social Network – try to build up a following
 Merchandise (An online official store) – to enhance
profits
 Pictures, videos, podcasts etc – creating a brand
identity
 Story/Bio – about the band members
 Community forum – creating a community following
 Mailing list/Newsletter system (to let fans interact)