2. Why do artists/bands have a
website?
To engage with existing fans
To gain new fans attention
To promote and sell the artist
To create and maintain a brand identity for the
artist
3. What is usually included on the
website:
Latest news – promote new albums etc
Shows, events and tour dates
Behind the scene exclusives
Social Network – try to build up a following
Merchandise (An online official store) – to enhance
profits
Pictures, videos, podcasts etc – creating a brand
identity
Story/Bio – about the band members
Community forum – creating a community following
Mailing list/Newsletter system (to let fans interact)