The document provides information on 22 music videos including the artist, genre, type of video, purpose, and inspirational features. It summarizes each video concisely under these categories to analyze different approaches to promoting songs visually.

1. ASSIGNMENT 1: MUSIC
VIDEO RESEARCH

2. LAWSON – "JULIET" (2013)
Artist: Lawson – English pop rock band
Genre: Pop rock, reggae
Type of video: Performance & Narrative -
Illustration
Purpose of video:
• Publicise the song & band
• May show the cunningness of women
Inspirational features:
• Do a narrative & performance at the same time.

3. KELLY CLARKSON – "MY LIFE WOULD SUCK WITHOUT YOU" (2009)
Artist: Kelly Clarkson – American singer & songwriter
Genre: Pop rock
Type of video: Narrative – Illustration
Purpose of video:
• Give message that despite there being quarrels
between partners, they should still love each
other
• Shows what relationships between young people
can be like
Inspirational features:
• Cross cutting between singer & band, & plotline

4. THE BEATLES – "REVOLUTION" (1968)
Artist: The Beatles – English rock band
Genre: Hard rock
Type of video: Performance
Purpose of video:
• Promote the band (The Beatles) so that
audiences would buy their songs & albums
• Encourage people to go to their concerts
Inspirational features:
• Fast editing between band members
• Low-angle shots

5. TOVE LO – "HABITS (STAY HIGH) - HIPPIE SABOTAGE REMIX" (2013)
Artist: Tove Lo – Swedish singer & songwriter
Genre: Pop, electropop
Type of video: Narrative - Amplification
Purpose of video:
• May show all the different actions & experiences
that an average person undergoes
• May show that getting drunk is not a good idea
Inspirational features:
• Most to all of the shots face the lead singer
• Ellipsis to speed up plot

6. RIHANNA, KANYE WEST, & PAUL MCCARTNEY –
"FOURFIVESECONDS" (2015)
Artists:
• Rihanna – Barbadian singer & songwriter
• Kanye West – American hip hop recording artist & songwriter
• Paul McCartney – English singer-songwriter & musician
Genre: Folk-pop, pop, soul pop
Type of video: Conceptual – Symbolic
Purpose of video:
• Reflect the low-mood of the song & the singers
Inspirational features:
• Square framing
• Shots of singers & musician, & then a shot of all them

7. HOZIER – "TAKE ME TO CHURCH" (2013) (INDIE)
Artist: Hozier – Irish musician, singer & songwriter
Genre: Indie rock, soul, blues
Type of video: Narrative – Amplification
Purpose of video:
• Publicise the song & singer
• Promote the issue of homophobia
Inspirational features:
• A theme on a particular social issue, such as prejudice &
discrimination

8. OREN LAVIE – "HER MORNING ELEGANCE" (2007) (INDIE)
Artist: Oren Lavie – Israeli singer & songwriter
Genre: Indie
Type of video: Conceptual – Symbolic
Purpose of video:
• Publicise the song
• Make the song more famous
• Make the song more calm
Inspirational features:
• Using stop-motion by using people's bodies

9. ABBA – "DANCING QUEEN" (1976)
Artist: ABBA – Swedish pop group
Genre: Europop, Euro disco
Type of video: Performance
Purpose of video:
• Promote the group (ABBA) so that audiences
would buy their songs & albums
• Encourage people to go to their concerts
• Reflects that the song is for discos
Inspirational features:
• Small stage show
• People dancing in the foreground

10. ELLIE GOULDING – "SOMETHING IN THE WAY YOU MOVE" (2016)
Artist: Ellie Goulding – English singer & songwriter
Genre: Electropop
Type of video: Performance
Purpose of video:
• Promote the singer (Goulding) so that
audiences would buy her songs & albums
• Encourage people to go to her concerts
Inspirational features:
• High-angle & long shots
• Flashing lights
• Cross cutting between close-up & long shots

11. ALEXANDRA STAN – "MR SAXOBEAT" (2011)
Artist: Alexandra Stan – Romanian singer
Genre: Eurodance
Type of video: Narrative - Disjuncture
Purpose of video:
• May show power & cunningness of women
• Entertain audiences with a short plot as well as
music
Inspirational features:
• Sudden slow-motions
• Cross-cutting between lead singer dancing &
plotline

12. MISTERWIVES – "REFLECTIONS" (2014) (INDIE)
Artist: MisterWives – American indie pop band
Genre: Indie pop
Type of video: Narrative - Disjuncture
Purpose of video:
• Entertain audiences with a short plot as well as
music
Inspirational features:
• Storyline where ironic events happen at certain
place (eg students rebelling at school)

13. THE BLACK EYED PEAS – "LET'S GET IT STARTED" (2004)
Artist: The Black Eyed Peas – American hip hop
group
Genre: Hip hop, funk
Type of video: Conceptual - Thematic
Purpose of video:
• Encourage upbeat & lively dancing
• Entertain audiences with a dance sequence as
well as music
Inspirational features:
• Camera panning at 90 degrees to show a new
scene
• Singers dressing up as a certain social group (in
this case, teenagers)

14. PVRIS – "MY HOUSE" (2014)
Artist: PVRIS – American rock band
Genre: Electropop, pop, post-hardcore, psychedelic,
synthpop
Type of video: Narrative - Amplification
Purpose of video:
• May give a message that you can do whatever
you want in your house
• May give out message that sitting at home all day
is boring
Inspirational features:
• Underwater scenes
• Black-&-White footage

15. PROFESSOR GREEN FT. EMELI SANDÉ – "READ ALL ABOUT IT"
(2009)
Artist:
• Professor Green – British rapper & songwriter
• Emeli Sandé – Recoding artist & songwriter
Genre: Hip hop, R&B
Type of video: Narrative – Amplification
Purpose of video:
• Shows the what the lead singer's (Professor Green) early
life was like
• Shows the hardships & trouble a young child can
experience when having a step-parent
Inspirational features:
• Cross cutting between plotline & singers singing in
different locations
• Plotline where it shows the trouble & hardships that
certain people face

16. AC/DC – "SHOOT TO THRILL" (1980)
Artist: AC/DC – Australian rock band
Genre: Hard rock
Type of video: Performance
Purpose of video:
• Promote the band – Encourage audiences to buy
their songs & albums
• Encourage people to go to her concerts
• It is common that rock bands perform on live
stage
Inspirational features:
• Coloured stage lights
• Funky costumes

17. OK GO – "THIS TOO SHALL PASS – RUBE GOLDBERG MACHINE"
(2010)
Artist: Ok Go – American alternative rock band
Genre: Power pop, alternative rock
Type of video: Conceptual - Thematic
Purpose of video:
• Make the video unique, & potentially the song as
well
Inspirational features:
• The Rube Goldberg machine
• Band members singing along while machine
course is going

18. A-HA – "TAKE ON ME" (1984)
Artist: A-ha – Norwegian band
Genre: New wave, synthpop
Type of video: Narrative – Disjuncture & Conceptual –
Symbolic
Purpose of video:
• Promote the song
• May try to make the song more unique
Inspirational features:
• Fantasy-like theme

19. THE LA'S – "THERE SHE GOES" (1994) (INDIE)
Artist: The La's – English rock band
Genre: Alternative rock, power pop, jangle pop, & psychedelic
pop
Type of video: Performance & Conceptual – Thematic
Purpose of video:
• Publicise the song & band
• Make the song dreamy
Inspirational features:
• Overlapping footage

20. MICHAEL JACKSON – "THRILLER" (1984)
Artist: Michael Jackson – American singer & songwriter
Genre: Disco, funk
Type of video: Narrative – Amplification
Purpose of video:
• Promote the song
• Visually entertain the audience
Inspirational features:
• Film genre theme to song (eg in this case horror)

21. QUEEN – "DON'T STOP ME NOW" (1979)
Artist: Queen – British rock band
Genre: Glam rock, pop rock
Type of video: Performance
Purpose of video:
• Publicise the song & band
Inspirational features:
• At the start, only the main singer is shown; but when the chorus comes
up, the whole band is revealed

22. QUEEN – "I WANT TO BREAK FREE" (1984)
Artist: Queen – British rock band
Genre: Rock
Type of video: Conceptual – Thematic &
Conceptual
Purpose of video:
• Promote the song & band
• Satirise Coronation Street
• Point out the 1984–85 Miners strike
Inspirational features:
• Parody of a certain TV series
• Reflect a certain event currently
happening

23. BRITNEY SPEARS – "EVERYTIME" (2004)
Artist: Britney Spears – American singer
Genre: Pop ballad
Type of video: Narrative – Amplification
Purpose of video:
• Inform the audience about the stress
that she (or celebrities in general)
experience from paparazzi
• Also slightly reflects the lyrics about bad
relationships
Inspirational features:
• Storyline which reflects the troubles
people face

24. SIA – "ELASTIC HEART" (2015)
Artist: Sia – Australian singer & songwriter
Genre: Pop ballad
Type of video: Narrative – Disjuncture
Purpose of video:
• Promote the song
• Metaphorically tell the story of Sia's
relationship with her ex-boyfriend
Inspirational features:
• Storyline is a metaphor for something

25. CARLY RAE JEPSEN – "CALL ME MAYBE" (2011)
Artist: Carly Rae Jepsen – Canadian singer &
songwriter
Genre: Teen pop, dance-pop
Type of video: Narrative – Illustration
Purpose of video:
• Promote the song
• Visually entertain the audience
• Gives out a humorous warning that some
attractive people are homosexuals
Inspirational features:
• A plot twist (in this case: the attractive person is
homosexual)

26. THE BEATLES – "STRAWBERRY FIELD FOREVER" (1967)
Artist: The Beatles – British rock band
Genre: Psychedelic rock, psychedelic pop, art pop
Type of video: Conceptual – Symbolic
Purpose of video:
• Promote the song & band
Inspirational features:
• Jump cuts
• Bright costumes

27. M83 – "MIDNIGHT CITY" (2011)
Artist: M83 – French Electronic music band
Genre: Dream pop, new wave, electropop
Type of video: Narrative – Disjuncture
Purpose of video:
• Visually entertain the audience
Inspirational features:
• Storyline has a supernatural person

28. BONEY M. – "RASPUTIN (SOPOT FESTIVAL 1979)" (1978)
Artist: Boney M. – West German vocal group
Genre: Euro disco, pop
Type of video: Performance
Purpose of video:
• Publicise the song & band
Inspirational features:
• Costumes
• Dancing along with the song

29. REPUBLICA – "READY TO GO" (1996)
Artist: Republica – English alternative rock band
Genre: Alternative, industrial rock, dance
Type of video: Performance
Purpose of video:
• Make the song more upbeat
Inspirational features:
• Zoom in/out transitions

30. MADNESS – "OUR HOUSE" (1982)
Artist: Madness – English ska band
Genre: Ska, New wave, pop
Type of video: Performance, Illustration
Purpose of video:
• Publicise the song & band
• Reflect the song's lyrics to make it more
memorable
Inspirational features:
• Sped up footage to display plot quicker
• Artist performing in location that reflects the
lyrics

31. TONY CHRISTIE – "(IS THIS THE WAY TO) AMARILLO" (1971)
Artist: Tony Christie – English musician &
singer
Genre: Pop
Type of video: Performance, Conceptual
Purpose of video:
• Publicise the song
• Raise money for Comic Relief
Inspirational features:
• The artist "walks" through various
locations
• The lead singer changes
• Different people come & "walk" with the
artist