The website is dedicated to promoting Lady Gaga through many images of her representing her albums, books, and tours. The background is dark with red and white writing to match her dark artistic image. The layout is simple making navigation easy, and the menu bar is consistent and intuitive. Links are provided to purchase music and merchandise from iTunes, Amazon, and other sites. Videos of performances and appearances are featured on the site. Fans can connect through social media links, a newsletter, live chat, and registering as a member for exclusive content and presale tickets.