The document discusses the genre of rock/alternative magazines. It notes that rock/alternative magazines typically use the colors red, black, white, and yellow on their covers. They also usually feature models dressed in denim and leather jackets posing as the frontmen of rock/alternative bands. The headlines on rock/alternative magazine covers commonly include the name of a featured band. By following these conventions of color scheme, costumes, and headlines, a magazine can clearly signal that it falls within the rock/alternative genre.