2. Women are usually sexualised in music
videos through costumes and
provocative dancing.
Women are seen asserting their
authority through expressing themselves
sexually.
It encourages voyeurism and goes from
the motto ‘sex sells’.
By encouraging the gaze to be on the
women expressing themselves sexually,
the record deal is hoping to sell more
from the artists music
Examples of these artists are beyonce
and Rihanna
3. She believes in film, audiences have to
view characters from a heterosexual
male perspective
Women become an object of desire
and are there for the ‘male gaze’
She says they are positioned there for
the male pleasure.
4. There are however female
artists that subvert
expectations and challenge
the representations that are
so commonly used.
For example Adele and Lorde
who use empowering song
lyrics and powerful vocals
rather than revealing clothes
and provocative dancing to
get attention.
5. Hegemonic masculinity is
competitive and reflects
the male tendency to seek
to dominate other males
and females.
Characteristics of
hegemonic males are
shown through ambition,
drive, claims to self reliance
etc.
6. This is sexual
attraction between
people of the same
sex.
It is different to
homosexuality as its
simply desire and can
just be temporary
