The document discusses how different artists promote their music based on their target audience. Example, who targets teens and young adults, promotes his music mainly through social media like MySpace and Twitter where fans can interact with him. He also includes music videos and free song downloads. Madonna's target audience is older, so she promotes through her personal webpage which features seductive images and snippets of music that automatically play. Both artists tailor their promotional materials like album covers and websites to attract their intended demographics through bold colors and imagery.

1. How are music albums
promoted?
Target Audience

2. Example.
• Target audience – male and female, late teens
to mid twenties, pop/techno/dance, aimed at
clubbers and party animals.

3. Promotional Material. Single cover
Album Cover
Both are very current and
contempory covers, young
feel aimed at target
audience. Bright
colours, modern
font, bold, trendy clothes, all
suggest a young
audience, bright colours
suggest a techno/dance
theme.

4. Webpage. The background of his twitter
page are his tour dates, this
means people will notice he
dates without even clicking
on a link.
Example promotes his music via social networking rather than his own web
page, this is due to a younger target audience who use social networking
regularly. On his my space page there is a link to his twitter where fans can
interact with the artist. On these pages are music videos, samples of songs
and free downloads.

5. TV Advert. ‘Won’t go quietly’
http://www.youtube.com/watch?v=XZgN7Q_ATnk

6. TV Advert. ‘Won’t go quietly’
• This advert is a television promotion but also
broadcasting on you tube. TV is also widely
used by teens. The advert is a great way to
promote the album as it features clips of
tracks and videos and also uses the theme of
the album cover to portray the different
tracks.

7. Madonna.
• Target audience – late twenties to mid
fifties, disco
lovers, flamboyant, pop/disco, aimed at
women and men.

8. Album covers.
Both using a
florescent
pink
colour, very
feminine
and party
like.
Disco ball effect Again a sexual Middle aged woman
suggests a pose luring in the in seductive clothing,
club/disco male, also dance aimed at men
environment. like pose although woman may
suggesting inspire to be like her.
partying.

9. Webpage.
Main promotion done via
personal webpage, more
suitable for target audience as
they are less likely to use social
networking.
Again very seductive imaging,
luring in males. Snippets of music
from the tour also helps to
promote music, plays
automatically when the page
loads. Website is full of pink which
is more suitable for a female
audience. Very bold colours to
match artist and audience.