This document proposes a magazine about Pokémon that aims to entertain fans ages 7 and older of both genders. The magazine will cover recent news about the Pokémon TV series, video games like Pokémon Go and Sun/Moon, and rumors about upcoming content. It will discuss episodes of the TV show while avoiding spoilers, highlight user captures in Pokémon Go, and explore people's experiences with and opinions of the games and series. The target audience is ages 7+ of all genders and social groups, as Pokémon appeals to families. Legally, the magazine will use Pokémon names, logos and characters necessary to convey its topic, but will avoid offensive content and aim to sufficiently differentiate itself to avoid copyright issues.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later.
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The products purpose is to entertain the people that are fans of Pokémon and that would like to
know more about it.
Genre:
What sort of product is it
It’s an Anime and entertainment kind of topic because it’s a cartoon that entertains people from the
age of 7 and above. Even people older like the ages of 20+ like Pokémon so it covers all ages
above 7. It entertains everyone!
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about Pokémon and all the recent activity involving the TV series, the games such
as Pokémon Go and the Nintendo games Sun and Moon and also rumours about upcoming
games and news. In my magazine I will include the recent information about Pokémon such as the
new generation added to Pokémon Go and the Nintendo games that were released in November. I
will talk about the recent episodes in the TV series of Pokémon, but will have a warning sign for
people that haven’t seen the episodes yet and make sure that the magazine doesn’t spoil it for
people.
When talking about the Pokémon games such as Pokémon Go I will include some of the captures
people got from social media platforms and talk about how people are enjoying it and people that
aren’t and that are not playing it anymore.
Whereas with the TV series I will talk about what’s happened in the recent episode and ask
questions on what could happen in the next episode.
For the Nintendo games I will talk about the recent games that came out in November and talk
about whether people have completed the game yet or have competed the pokedex.
Majority of my magazine double page will be opinion-based with other people’s thoughts and
feelings on the games and TV series.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My target audience is ages above 7 and for both genders. My magazine will be for ages 7 and
above because people of that age and older like the game Pokémon. Plus that’s the age restriction
for the Pokémon games so it’s perfect. It will suite both genders because it’s a type of game that
will be liked by both genders and both males and females can enjoy it. On the games you can
choose between male and female as your character which shows both genders will be interested
in the game and this will hopefully make people interested in other things such as different
magazines / my own magazine for example. The magazine will fit all social groups because
Pokémon is a game that will make everyone interested enjoy it. There’s something for everyone
wither it’s something small or the whole topic in general. The psychographic would be a Belonger
because Pokémon in my opinion can be liked by all family members and will get them more into
the games and knowing more about the big company. These social groups and psychographics
will appeal to my target audience because they kind of relate to the ages of 7 and above. Belonger
psychographic is a family person who enjoys life and people like that can enjoy Pokémon and my
magazine.

2. Proposal
2
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
When making my product I won’t include any offensive material that will offend any religions, social
groups or ethnicities. I try not to copy any other magazines as well as possible, however it will be
quite hard because of the topic I’ve chose. I will be using names, characters and logos in my
magazine because people won’t understand what the magazines about otherwise. I have to
include the likes of the Pokémon logo so people know the main topic of the magazine.