This document contains four summaries of audience profiles for different films. The first profile describes the primary audience as females aged 12+ and the secondary audience as males aged 16+ for an emotional film. The second profile describes the primary audience as males aged 12+ and secondary audience as females 12+ for a Spiderman film. The third profile describes the primary audience as men 16+ and secondary audience as children for a biographical film about Arnold Schwarzenegger. The fourth profile does not provide any descriptions.

1. Theory- Audience
Joseph Sam Fulton

2. Audience Profile
 Primary Audience
 The primary audience of this film is
primarily females aged between 12+ as
the film has some distressing scenes but I
don’t its too old for people above 12.
 Secondary Audience
 The secondary audience of this film is
males aged between 16+ as the film is
very emotional and I don’t believe any
males younger then that would
understand the emotion of the two
characters.

3. Audience Profile
 Primary Audience
 The primary audience of this film is for male
audiences aged between 12+ as Spiderman is
a kid-friendly character but there are scenes
in the movie that are quite violent that a 12
year old shouldn't’t be seeing. The males
would also like to see the film as the actor
who plays Spiderman's girl friend appeals to
them.
 Secondary Audience
 The secondary audience of this film is for
female audience’s like with the males 12+ but
I think its more for the actor who plays
Spiderman as girls would be inclined to see
him.

4. Audience Profile
 Primary Audience
 The primary audience of this film is primarily
men as it’s a telling of Arnold’s life and how his
life was as a bodybuilder, I would say the men
should be 16+ as anyone younger wouldn’t
perhaps know who he is and wouldn’t really
understand the meaning of the film.
 Secondary Audience
 The secondary audience of this film is children
as they may be interested to see who he is
and what he was like, also maybe people may
watch it for inspiration and tips into
bodybuilding.

5. Hypodermic Needle
 Definition
 The Hypodermic Needle Theory is a communication theory which suggests that media messages
are injected directly into the brains of a neutral audience. It suggests that we're all the same and
we all respond to media messages in the same way.
 Example
This shows a article
of the New york
times, showing the
radio playing a prank
on its listeners,
implying that
anything we hear on
the news/radio we
will believe.

6. Uses and Gratifications
Information
 Social Media – I use Snapchat, Facebook and Instagram for
pleasure, I enjoy using them as it passes time and lets me see
what my friends are up too.

7. Uses and Gratifications Personal
Identity
 Information – I watch Match of the day to get the latest information
on the football and to listen to Alan Shearer.

8. Uses and Gratifications
Integration and Social Interaction
 Information – found something perhaps controversial so u discuss
and debate it with your friends to see what you all think of it

9. Uses and Gratifications
Entertainment
 Social – I watch Netflix to entertain me, I also watch
amazon prime with a bit of youtube

10. Consumer Generated Content
 Example
 Youtube – Users create their own videos, editing them and uploading them for all to
see in hope to get views.
 Instagram – Users edit images that they have taken themselves and put them up
for all their ‘followers’ to see.
 What are the advantages to media producers?
 The advantages of being a media producer is that you make money out of peoples
enjoyment, people viewing video’s. Also the contributors are not paying for the
videos, so they don’t lose any money they only gain.
 Why would the audience generate content?
 The audience would generate content because they want to be involved with say
the news or other big corporate things that want to feature your video because they
say haven’t got anything on that segment