This proposal outlines a gaming podcast called GamingCast that will summarize the latest free update for the game Two Point Hospital. The podcast aims to educate its target audience, ages 16-44, about the new features added in the Interior Designer update through a clear and enthusiastic recording. While primarily appealing to females and the working class through its female host and discussion of an affordable game, the podcast also aims to attract males and the middle class through its hospital simulation focus and mature presentation. The proposal considers legal and ethical issues around offensive content, accessibility, and copyright to ensure compliance with industry standards.

1. Proposal
1
Working Title: GamingCast
What is it called? This can change if you think of something better later
Product’s Purpose: My product’s purpose is to inform the audience about the latest free
update for the game, Two Point Hospital. I will achieve this by recording a clear and
enthusiastic podcast, with clear information about the game update.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Gaming Podcast
What sort of product is it
Content: My product is a podcast about the Interior Designer update for Two Point Hospital.
The product will include information about the new features that have been added in to the
game.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My primary age range will be 16-24 years. It will appeal to this age range because my
product will contain information about the latest update for Two Point Hospital, which is a
current popular game. My secondary age range will be 25-44 years. It will appeal to this age
range because they may be fans of an older version of the game and may be following the
brand, which will create nostalgia.
My primary gender will be females. My product will appeal to this gender because it will
feature a female host, making it easier for them to relate to and I will tailor parts of the
information to include some feminine aspects. My secondary gender will be males. My
product will appeal to this gender because I will be talking about a hospital management
simulation game, which is typically aimed at males.
My primary socioeconomic status will be the working class. It will appeal to this audience
because I will be talking about an affordable game and the topic of conversation is about a
free update for this game. My secondary socioeconomic status will be the middle class. It
will appeal to this audience because the content will be mature enough to not exclude them
and will not contain any bad language.
My primary psychographic will be the Belongers. It will appeal to this audience because I
will be talking about a free update for a reasonably priced, branded game. My secondary
psychographic will be the Achievers. It will appeal to this audience because the topic of
conversation is about a free update that allows the player to customise the rooms within
the game to suit their personal taste, which appeal to their individuality.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?

2. Proposal
2
Legal & Ethical Considerations:
The topic that I will be talking about will not contain any information or material that will
cause offense to any particular individual, social groups, ethnicities or religions as it is
merely information about a free game update. I will ensure I do not say anything to cause
offense by following ASA code 4.
A younger audience would not be restricted from listening to my product as there will not
be any material or information given that would cause harm or pressurise them. I will
ensure this by following ASA code 5.
I will be talking about the game Two Point Hospital and will include music or sound effects
relating to the game. To ensure that I follow ASA code 6 and follow copyright law, I will only
include sound effects or music that are less than 30seconds long and if I was taking this
product into the real world I would contact the game developers to seek permission.
The information I will talking about is widely available, but I will present it in a way that is
own my own, ensuring that I create a product that would be deemed similar to an existing
product.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?