The podcast will be called The Reed'o Baggins Show and will entertain audiences ages 16 and older by discussing upcoming movies and games. It will use vibrant colors, balanced text and images in promotional materials, and light colored logos. Sound effects will be included to engage listeners. While younger audiences cannot be restricted, a disclaimer will warn of mature content. Offense will be avoided through careful consideration of topics. Trailers and sound effects may be used under fair use but the logo and show name will be original creations to avoid copyright issues with other podcasts reviewing similar entertainment industries.