Hoe beheert u uw voorraad? U wilt voortkomen dat u in de ene winkel teveel voorraad heeft, terwijl u in een andere winkel, in uw webshop of in een online marktplaats zoals Bol.com te weinig heeft. En hoe zorgt u voor snelle bezorging? Henryk Fiedler besprak op Het Omnichannel Event 2016 met u de "Omnichannel State of the Nation", Omnichannel Retail Story en mogelijke oplossingen voor dit soort problemen.

1. We maximize your e-commerce
success
1

2. © 2015 Magento Commerce, Inc. All rights reserved.
Magento Commerce Suite
Omnichannel Infrastructure

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Omnichannel Commerce – Infrastructure
Empowering retailers,
brands, and businesses
in an increasingly
complex and evolving
omnichannel environment

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A typical Omnichannel Commerce Infrastructure
Client Distribution Centre WMS
Warehouse Management System
MDC
Magento Digital Commerce
MCOM
Magento Commerce Order Management
3rd Party e-com Fulfilment Centre WMS
Warehouse Management System
Physical StorePhysical Store
Market Place Partner
e.g. Channel Advisor
Market Place
eBay
Market Place
Amazon
Warehouse
Inventory
Warehouse
Inventory
Store
Inventory
Store
Inventory
MCOM Calculated
Inventory
MCOM Calculated
Inventory
InventoryInventory

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Omnichannel Experience for
Global Travelers
Cross merchant
experience and fulfillment
Innovation within
industry
Introduced new
experience and
service level to
travelers
Fraport

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Fraport - Case Study
First European Airport, offering omnichannel shopping experience for global travellers
• Frankfurt Airport (Fraport)
is the third busiest airport
by passenger traffic (58,03
mn passengers in 2013) in
Europe
• With 264 destinations in
113 countries, Fraport is
the airport with the most
international destinationsin
the world
• Fraport employs 21,000
people
• Revenue (2013) 2,5 bn €
Client Info Project Background Solution
• Fraport is facing
intensive multichannel
initiatives by merchants
of the airport shopping
mall
• Lack of digital and
omnichannel capabilities
• Provide a seamless and
unique shopping
experience for travellers
• Increase convenience
and extend shopping
time for travellers
passing FrankfurtAirport
• Digital online shopping
mall (Magento Digital)
• Omnichannel features
for fulfillment from
various locationson-
and off airport
(MCOM)
• Multi-Merchant
Solution for online
payment and fulfillment
(MCOM)
• Customer Service

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A holistic approach to Omnichannel Retailing
Magento Commerce supports Omnichannel Services
Mobile
Shopping
Home
Delivery
Reserve
a tableBrowse
Assortment
Ship-From-
Store
Gate
Delivery
In-Store
Pick up
Get special
offers
Inflight
Duty Free
Shopping
Deliver
on time React on
changes
Customer
Loyalty
Pick up
at arrival
Store
Fulfillment
Shop
online
Check
flight/order
status
Promotions

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Flight time
Journey Time-Line
FlightTravel Planning FlightArrive/Depart @Airport
• Special offers
during ticket
booking
• Browse assortment
• Shop
• …
• Browse
assortment
• Shop
• …
• Gate Delivery
• Collect at Pick-Up
Point
• Leisure Area Delivery
• …
• Check order status
• Shop
• Home Delivery
The Customer Journey off- and on-Airport
A Global Omni-Channel Suite – Unleashing New Revenue Potential
• Travel Ticket
• Stop Over
• Car Rental
• Entertainment
• Relax, Sleep
• Work
• Entertainment
• Relax, Sleep
• Work
Shopping Time

10. PROPRIETARY & CONFIDENTIAL
REPORTING
TOOL
PAYMENT
PROCESSING
FRAUD
PROTECTION &
RISK MANAGEMENT
CUSTOMER
SERVICE
TOOLS
ORDER
MANAGEMENT
ON-AIRPORT
FULFILLMENT GUI
OMNICHANNEL
INVENTORY
MANAGEMENT
Research & Information Shop & Check Out Fulfilment & Delivery After Sales & CRM
LOYALTY
PROGRAM
CRM
PRODUCT
INFORMATION
MANAGEMENT
E-COMMERCE
FRONTEND
SEARCH
§ Modular, cloud-based suite of tools, services, and technology
§ Modular setup enables individual selection of functionalities according to client specific
requirements and business model
Fraport Omnichannel airport solution suite
Unique set of pre-Integrated OMNICHANNEL-functionalities services & Infrastructure

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FraportAirport Layout
Dedicated Pick-Up Points on Land/Air Side
Land-Side
Land-Side
Terminal 1
Terminal 2
Area A
Area B
Area C
Area D Area E
Air-Side
Pick-Up Point (Air-Side) Collect on Return Point (Land-Side) Leisure Area (Air-Side)

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On-Airport Fulfillment for Home Delivery or collect at Pick-Up Point
MCOM Omnichannel Fulfilment GUI supports the E2E fulfilment process on the airport
On-Airport Runners collect
order items from different
merchant stores and pack +
label for home delivery or
collection at Pick-Up Point
A Multi-Merchant-Environment

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Multi-Merchant Omnichannel Capabilities – Functionality Overview
ORDER
PROCESSING
Multi-Merchant-Product
Shopping carts
Split-Shipments for
multi-merchant orders
GLOBAL
INVENTORY
Centralized view on all
sources of supply
Standard APIs for all
ERP/WMS systems
Multi-Merchant Carrier
Integration
DISTRIBUTED
ORDER MGMT
Highly flexible and
configurable business rules
Multi-Merchant
Order Routing
IN-STORE
FULFILMENT GUI
In-Store Pick up
Ship-From-Store
Split-Payments for multi-
merchant orders
Multi-Merchant
Invoicing
Standard
Inventory Feeds
PAYMENTS
Multi-Merchant
Remittance Reporting
CALL
CENTER
CS-Dashboards,
Order Maintenance

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Software components & Services
Application Landscape and Data Feeds
Product Feeds
Order Feeds
Inventory Feeds
Payment Feeds
Other Feeds
Backend Feeds
3rd Party Solutions
Magento Commerce
Suite
Airport/Merchant
Systems
E-Mail Client
Commerce Order
Management
GLOBAL
INVENTORY
DISTRIBUTED
ORDER
ON-AIRPORT
FULFILMENT GUI
ORDER
PROCESSING
PAYMENT
FRAUD-/RISK
CALL CENTER
Magento Digital
MagentoConnector
[OMS-Adressvalidation]
[OMS-Payment]
[OMS-OrderNew]
[OMS-OrderStatus]
[OMS-ReturnStatus]
[OMS-StockSnapshot-Delta]
or
[OMS-StockAdjustment]
[OMS-StockSnapshot-Full]
[OMS-StockCheck]
[OMS-Invoices]
[Magento-CatalogFeed]
PIM
EnterpriseServiceBus
[Retailer-Stocksnapshot]
[Retailer-Stockadjustment
[OMS: Shipment Request]
[Retail-Shipment Response]
[OMS-OrderDetail-Retailer]*
(financial info)
[OMS-RefundDetail-Retailer]*
(financial info)
[Retail: Return-New]
(item returned by customer)
[Product-CatalogFeed]
§ ERP
§ Accounting
System
§ WMS
§ PIM
§ CRM
§ Supply Chain
System
§ Reporting System
[OMS-Transactional Mails]
[Product-Catalog + Pricing Feed]
Magento Commerce Suite Merchant Backend
§ Booking Info
§ Flight Info
Airport
Corporate Website
Call Center
Order Information
PRODUCT
INFORMATION
MANAGEMENT
E-COMMERCE
FRONTEND
SEARCH
Airport Backend
CRM
Loyalty
Mgmt

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Magento Commerce Order Management
Solution Overview

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Leading in Omnichannel Innovation
Empowering retailers,
brands, and businesses
in an increasingly
complex and evolving
omnichannel environment

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Magento Commerce Order Management
• Cloud-based platform purpose built to give your customer a seamless
experience across your sales and fulfillment
• Manage orders and inventory distribution centers, stores, dropship
partners, and more
• Implement on top of existing systems, or as a fully integrated solution
Magento Distributed Order Management and Omnichannel Fulfillment
Implement
in 100 Days

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Magento Commerce Order Management
Distributed Order
Management
Omnichannel
Fulfillment
SalesChannels/Demand
FulfillmentLocations/Supply
Inventory
Management

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Magento Commerce Order Management
Distributed Order
Management
• Order state & event management
• Order orchestration & routing,
• Partial shipments, order splitting
• Presales, backorders, returns
Omnichannel Fulfillment
• Ship-from-store
• Store pickup, click & collect
• Ship-to-store
• Pick-and-pack
• Carrier integration
Global Inventory
• Track inventory at any node
• Stores, vendors, DCs
• In-transit inventory
• Intelligent sourcing and allocation
Customer Service
• Order details/ status lookup
• Order modification & cancellation
• Appeasements/ refunds/ credits
• Order escalation workflow
Web
Mobile
Store Network
Customer Service
Marketplace
External
Fulfillment
Network
Store Network
Dropship Network
Internal Fulfillment
Network

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Single- vs Multi-Merchant Business Environments
Single Merchant Multi-Merchant
Franchise
PartnersWholsale
Partners
Retail Outlet
Airports
Setting
Specifics
§ One merchant of record
§ Homogenous systems landscape
§ Standard process for all retail stores
§ Standard online shop
§ Standard checkout process
§ Standard payment process
§ Standard fulfilment process
§ Multiple merchants of record
§ Heterogeneous systems landscape
§ Different processes per merchant
§ Online Market Place Model
§ Multi-Merchant checkout process
§ Multi-Merchant payment process
§ Multi-Merchant fulfilment process
Mono
brands
Retailer
Multi-brand
Manufacturer
MCOM

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Multi-Merchant Omnichannel Capabilities
Built to enable omnichannel benefits in multi-merchant business environments
• MCOM enables omnichannel services for multi-merchant
business models, like airport malls, shopping malls,
outlets or online market places
• MCOM can handle the requirements and specifics of
multiple merchants of records, multiple inventory sources
and diverse backend systems per merchant
• MCOM integrates product and inventory information +
specific business parameters of multiple fulfilment
locations within one single solution
• MCOM manages multi-merchant order processing incl.
split of orders, shipments, payments, invoicing, fulfilment
and return handling
Shopping Mall
Retail Outlet
Airport Shopping

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• Proximity/ speed
• Location-priority
• Shipping costs
• turnover
• Cross-Border rules
• Regional areas
• Single-/ Multiline
• Shipping method (Standard,
Express, Same-Day)
• Special services (gift wrapping,
construction, personalization)
• Customer status
• Security stock
• Ship alone
• seasonality
• Product costs
• Product groups, departments
• weight
• Opening hours
• labour/ area costs
• replenishment, ATP
• Multiple Re-routing
• Idle time
• Maximum orders/ day
Omnichannel Order Broker Rules
Highly flexible & configurable business rules
Location Variables Order Variables
Store/ Warehouse Variables Product Variables150+ possibilities for the best
fulfillment routing
changeable parameters
at any time;
no „hardcoding“
Order
Broker

23. PROPRIETARY & CONFIDENTIAL

24. PROPRIETARY & CONFIDENTIAL
LEGAL NOTICE
Magento® and the Magento® logo are trademarks, service marks, registered trademarks,
or registered service marks of Magento, Inc. or its subsidiaries or affiliates. Other
trademarks contained in this presentation are the property of the respective companies
with which they are associated.
This presentation is for informational and discussion purposes only and should not be
construed as a commitment of Magento, Inc. or of any of its subsidiaries or affiliates. While
we attempt to ensure the accuracy, completeness and adequacy of this presentation,
neither Magento, Inc. nor any of its subsidiaries or affiliates is responsible for any errors or
will be liable for the use of, or reliance upon, this presentation or any of the information
contained in it.
The information contained in this presentation is subject to change without notice. This
presentation contains proprietary and/or confidential information of Magento, Inc., its
subsidiaries or affiliates and is released only under the terms of the non-disclosure
agreement between our respective organizations. Unauthorized use, disclosure or
dissemination of this information is expressly prohibited.