SlideShare a Scribd company logo
How can Magento
help your business?

© 2013

Page | 1
Agenda

1 Introduction
2 Your ecommerce goals
3 Total Economic Impact of Magento by Forrester

© 2013

Page | 2
Magento Company History Key Milestones

Version 1.0
Launched

Enterprise
Edition

Acquired by
eBay Inc.

Developer
Certification

Open
source
platform

Accelerated
development
of the platform

Gold standard for
development skills

’08

© 2013

Support
the needs
of larger
merchants

’09

’11

’12

Page | 3

#1
Platform
Most popular
eCommerce
solution

’13
What are your commerce goals?



Ambitious top line growth



Attract new customers



Complex product catalog management



Ability to scale with business growth



Easier management of day-to-day
updates

© 2013

Page | 4



Integration with existing business
systems



Modify design and content quickly



More targeted marketing capabilities



Multichannel commerce



Break through current technology
limitations
The World’s Leading Brands Choose Magento
CONFIDENTIAL

© 2013

Page | 5
Why Customers Choose Magento

Ecosystem

Value Performance
eBay

Business

Love

Solution

Customizable

scalable

Functionality

Developers
Community

© 2013

Page | 6
Magento by the Numbers

#1 Platform

200+

Among Alexa
Top 100K
and Top 1
Million Sites 1

Top-Tier Solution
Partners

2000+

200,000+
Merchants Worldwide

500+
Employees Focused
on Magento

SOURCE

1Tom

© 2013

Robertshaw eCommerce Survey, February 2013

Page | 7

Certified Magento
Developers
Forrester Total Economic Impact Study
(TEI)
“Magento Enterprise provided merchants with a stable, scalable, flexible platform that
contributed to their incremental online revenue growth”
 159% ROI, 5.8 month payback
 Up to 80% of revenue attributed to Magento Platform

Qualitative Benefits
 Most competitive cost of ownership
 Scalability and stability to meet traffic volume
 Flexible to enable a broad range of functional requirements
 Rapid time-to-market
 Increased levels of marketing activities
To download, go to magento.com/tei

© 2013

Page | 8
Magento Enterprise Edition – Key Features
Enterprise class eCommerce features to drive revenue and ROI

Attract and Engage
Customers

Attract New Customers


Search Engine
Optimization

Convert and
Sell More

Increase Order Value




Create Rich, Engaging
Consumer Experiences









Flexible Product Catalog
Attribute Sets
CMS / Static Blocks
Custom Theming
WYSIWYG Editor
Multi-site, Multi-device
Internationalization/Locali
zation

Help Shoppers Find
What They Want






© 2013

Solr Search
Layered Navigation
Product Comparison
Persistent Shopping
Real-time Inventory

Page | 9








Customer Segmentation
Targeted Promotions
Shopping Cart Price
Rules
On-site Banners
Product Suggestions
Cross-sell / Upsell
Related Products
Bundled Products

Drive Conversion








Multiple Shipping Options
Multiple Payment Options
Magento Payment Bridge
Custom and 3P Tax
Rates
Order Management Tools
Assisted Shopping

Turn Customers into
Loyal Advocates

Ensure a Smooth Postpurchase Experience





Manage orders
Automated emails
Return Merchandise
Authorization (RMA)
Issue Store Credits

Drive Loyalty and
Advocacy









Rewards Points Programs
Custom Coupons
Newsletters
Target Promotions Based
on Shopping History
Customer Accounts
Wish Lists and Gift
Registries
Ratings and Reviews

Grow and Scale
with Confidence

Scalability and
Performance






Full Page Caching
Indexing
Optimized Performance
of Key Flows
Order Archiving

Business User Controls




Backup & Rollback
Configurable /
Customizable Work Flows
Multiple Users / Access
Control

Extensibility




Open Core
Modular Architecture
Third Party or Custom
Extensions
Magento Enterprise Edition
Near term roadmap and vision for the future

2014

2013

1.13 .0.1

.0.2

1.13.1

2015

1.13.2

Release

2016

Release

Release

Release

Release

Further Indexing Enhancements

Responsive Design Reference Store

Core Technology Enhancements

Tax Enhancements

Connectedness and Interoperability

Continued Quality Focus

© 2013

Performance and Scalability

Business User Enablement

Page | 10
ebay inc Commitment
• Delivering next generation solutions and innovation
• 27,000 staff working on innovation in 85 countries
• Global Robust platforms for brands and retailers of all sizes

GLOBAL PLAYER

LEADER IN MOBILE

•
•
•
•

•
•
•

193 markets around the world
25 currencies
51% of revenue is international
132M active registered accounts

120M USERS
GLOBALLY

70% ITEMS SOLD
ARE NEW
PRODUCTS

• 200,000 Webstores;
• 20% of global commerce
transactions
• Built with the benefit of open source
• Supported by a large Enterprise
team

© 2013

Page | 11

42M active customers
$20B mobile payment volume
$45K processed in mobile payments every
minute in May 2013

350M
CONCURRENT
ITEMS AVAILABLE

• Responsive Design at the core
• Full mobile as standard
• Pre-integrated with leading payment
methods
Our Shared Commitments:Magento + Our Partners
• Create experience our customer love
• Innovate constantly
• Execute well
• Drive Success

© 2013

Page | 12
Enterprise Sales Manager

danand@ebay.com

November 7, 2013

Channel Development Manager

jhomer@ebay.com

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How can Magento help your business - Deepak Anand (Magento)

  • 1. How can Magento help your business? © 2013 Page | 1
  • 2. Agenda 1 Introduction 2 Your ecommerce goals 3 Total Economic Impact of Magento by Forrester © 2013 Page | 2
  • 3. Magento Company History Key Milestones Version 1.0 Launched Enterprise Edition Acquired by eBay Inc. Developer Certification Open source platform Accelerated development of the platform Gold standard for development skills ’08 © 2013 Support the needs of larger merchants ’09 ’11 ’12 Page | 3 #1 Platform Most popular eCommerce solution ’13
  • 4. What are your commerce goals?  Ambitious top line growth  Attract new customers  Complex product catalog management  Ability to scale with business growth  Easier management of day-to-day updates © 2013 Page | 4  Integration with existing business systems  Modify design and content quickly  More targeted marketing capabilities  Multichannel commerce  Break through current technology limitations
  • 5. The World’s Leading Brands Choose Magento CONFIDENTIAL © 2013 Page | 5
  • 6. Why Customers Choose Magento Ecosystem Value Performance eBay Business Love Solution Customizable scalable Functionality Developers Community © 2013 Page | 6
  • 7. Magento by the Numbers #1 Platform 200+ Among Alexa Top 100K and Top 1 Million Sites 1 Top-Tier Solution Partners 2000+ 200,000+ Merchants Worldwide 500+ Employees Focused on Magento SOURCE 1Tom © 2013 Robertshaw eCommerce Survey, February 2013 Page | 7 Certified Magento Developers
  • 8. Forrester Total Economic Impact Study (TEI) “Magento Enterprise provided merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth”  159% ROI, 5.8 month payback  Up to 80% of revenue attributed to Magento Platform Qualitative Benefits  Most competitive cost of ownership  Scalability and stability to meet traffic volume  Flexible to enable a broad range of functional requirements  Rapid time-to-market  Increased levels of marketing activities To download, go to magento.com/tei © 2013 Page | 8
  • 9. Magento Enterprise Edition – Key Features Enterprise class eCommerce features to drive revenue and ROI Attract and Engage Customers Attract New Customers  Search Engine Optimization Convert and Sell More Increase Order Value    Create Rich, Engaging Consumer Experiences        Flexible Product Catalog Attribute Sets CMS / Static Blocks Custom Theming WYSIWYG Editor Multi-site, Multi-device Internationalization/Locali zation Help Shoppers Find What They Want      © 2013 Solr Search Layered Navigation Product Comparison Persistent Shopping Real-time Inventory Page | 9      Customer Segmentation Targeted Promotions Shopping Cart Price Rules On-site Banners Product Suggestions Cross-sell / Upsell Related Products Bundled Products Drive Conversion       Multiple Shipping Options Multiple Payment Options Magento Payment Bridge Custom and 3P Tax Rates Order Management Tools Assisted Shopping Turn Customers into Loyal Advocates Ensure a Smooth Postpurchase Experience     Manage orders Automated emails Return Merchandise Authorization (RMA) Issue Store Credits Drive Loyalty and Advocacy        Rewards Points Programs Custom Coupons Newsletters Target Promotions Based on Shopping History Customer Accounts Wish Lists and Gift Registries Ratings and Reviews Grow and Scale with Confidence Scalability and Performance      Full Page Caching Indexing Optimized Performance of Key Flows Order Archiving Business User Controls    Backup & Rollback Configurable / Customizable Work Flows Multiple Users / Access Control Extensibility    Open Core Modular Architecture Third Party or Custom Extensions
  • 10. Magento Enterprise Edition Near term roadmap and vision for the future 2014 2013 1.13 .0.1 .0.2 1.13.1 2015 1.13.2 Release 2016 Release Release Release Release Further Indexing Enhancements Responsive Design Reference Store Core Technology Enhancements Tax Enhancements Connectedness and Interoperability Continued Quality Focus © 2013 Performance and Scalability Business User Enablement Page | 10
  • 11. ebay inc Commitment • Delivering next generation solutions and innovation • 27,000 staff working on innovation in 85 countries • Global Robust platforms for brands and retailers of all sizes GLOBAL PLAYER LEADER IN MOBILE • • • • • • • 193 markets around the world 25 currencies 51% of revenue is international 132M active registered accounts 120M USERS GLOBALLY 70% ITEMS SOLD ARE NEW PRODUCTS • 200,000 Webstores; • 20% of global commerce transactions • Built with the benefit of open source • Supported by a large Enterprise team © 2013 Page | 11 42M active customers $20B mobile payment volume $45K processed in mobile payments every minute in May 2013 350M CONCURRENT ITEMS AVAILABLE • Responsive Design at the core • Full mobile as standard • Pre-integrated with leading payment methods
  • 12. Our Shared Commitments:Magento + Our Partners • Create experience our customer love • Innovate constantly • Execute well • Drive Success © 2013 Page | 12
  • 13. Enterprise Sales Manager danand@ebay.com November 7, 2013 Channel Development Manager jhomer@ebay.com

Editor's Notes

  1. (Goal of slide: discovery and/or recap of what know about customer)Note: slide can be used as open-ended question to stimulate discussionCan also advance slide to show popular responsesIf we already know some of the answers based on prior discover, edit the bullet points to include prospects goals
  2. (goal: credibility/confidence—show range of top brands using EE)You can see a wide range of verticals represented: electronics, food and beverage, apparel, footwear, publishing, home goods and more. We have brick and mortar retailers, eCommerce pure-play companies, and a variety of great brands that have turned to Magento to develop their eCommerce channel.
  3. Based on interviews with five Magento merchants who migrated from various other solutions, Forrester created a composite merchant with $40m in annual online sales and analyzedthThe composite merchant experiences an average revenue uplift of 17.3%.Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”e main costs, revenue lift, and ROI attributable to the Magento platform.