The document summarizes key highlights from Quick Snapshot Wk 5 -2013 about the scenario in post LC1 (Less Than Class 1) markets. The main points are: 1) Five new LC1 towns across states like Gujarat, Maharashtra, MP, Rajasthan and UP have been added, taking the total markets covered to 92% from the earlier 74%. 2) Viewership of ABP News channel has increased by 12% compared to last week after the addition of these new markets. 3) ABP News is maintaining its number 2 position in Hindi news genre share after Aaj Tak and has less reach gap with the leader compared to other channels.

1. Quick Snapshot Wk 5 -2013
Scenario Post LC1 Mkts.
MCCS

2. Key highlights
• 5 news LC1 ( Less Then Class 1) towns has been added, markets are :
– Gujarat LC 1,PHCHP LC 1,Maharashtra LC 1,MP LC 1,Rajasthan LC 1 & UP LC 1
• With the release of these markets, we will be covering 92% of HSM mkts from
the earlier 74%
• Vs. last week reach of channel (ABP News) has shot up by 12%

3. ABP NEWS
Week: 5 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Note: Market share used in the ppt is for latest 8 weeks
Reach used is for 2013 only as the universe is changed in wk 1’13

4. Post addition of LC1 mkts Hindi News
maintaining #3 position
% Genre Share
45 41
40
35
30
25
20
15 12
9
10
5 4 4 3
5 1 1 1 1 0 0
0
BUS NEWS
RELIGIOUS
KIDS
LIFETSYLE
ENG MOV
MOVIES
REG
SPORTS
INFO
GEC
MUSIC
ENG ENT
HINDI NEWS
HINDI
Hindi News no.3 in National Genre
Source : TAM
Period : Wk 5 - 2013

5. Marginal drop in Hindi News Genre
Viewership
% Genre Share
7
6 6
5
5
4
3
2
1
0
Hindi News
Wk 50-5'12 Wk 50-5'13
Source : TAM
Period : Wk 50 – 5
Year : 2012 & 2013

6. ABP News maintaining its # 2
position
Mkt Share
25%
20%
19%
16.3% 15.6%
15% 14%
10% 8% 8%
5%
0%
Aaj Tak ABP news India TV Zee News IBN 7 NDTV India
Wk 50'12-5'13
Source : TAM
Period : Wk 50’12 – Wk 5’13

7. ABP News very less reach gap with
Aaj Tak
CS 4+ CS 15+
50 44 50
41
40 36 35 40 36
33
Reach in Mn.
Reach in Mn.
28 29 29
30 24 30 23
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
In 4+ Aaj Tak showing 1% fall in terms of reach ABP maintaining, Z
News also falling by 1%
Source : TAM
Period : Wk 1 -5’ 2013

8. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 19.6 9.9 20.7 11.8 22.5 21.5 21.4 20.3 16.8 14.9 16.2 16.4 19.5 21.4 18.4 41.4 19.3 19.6
ABP News 14.7 12.8 12.5 19.8 27.2 19.2 18.5 19.5 14.9 17.3 15.2 13.8 21.2 18.7 14.7 24.1 16.2 16.3
DD News 3.1 11.7 1.7 1.7 5.5 1.5 3.4 2.4 2.2 3.2 2.9 9.5 5.9 2.8 2.3 22.4 2.7 3.0
IBN 7 4.2 2.5 6.0 7.3 3.9 7.9 5.7 10.7 14.1 11.5 12.0 1.8 3.5 6.3 9.9 0.6 8.4 8.4
India TV 19.8 5.7 17.5 13.5 13.5 17.6 14.9 10.9 16.5 14.1 15.2 5.8 11.8 15.7 15.8 0.0 15.5 15.2
Live India 3.7 2.8 0.9 0.2 0.0 0.3 4.8 0.2 0.3 0.4 0.5 2.2 1.0 3.5 0.6 1.7 1.4 1.5
NDTV India 7.7 3.0 10.4 6.3 1.6 5.9 6.4 12.8 6.5 10.7 8.2 2.8 5.8 6.2 9.4 4.6 8.2 8.1
News 24 4.3 1.0 7.4 9.7 19.3 9.4 4.1 7.7 7.1 10.9 9.9 1.0 6.2 5.7 8.3 0.0 7.4 7.4
Samay 1.3 2.9 1.4 15.6 0.0 1.6 2.4 1.7 1.3 2.8 2.0 4.1 5.8 2.1 1.7 0.0 2.2 2.1
TEZ 7.2 25.2 2.6 4.1 0.6 3.8 4.8 2.1 4.0 5.7 6.2 18.0 5.5 4.5 4.0 0.0 4.3 4.3
Z News 14.3 22.4 19.0 10.0 6.0 11.4 13.7 11.6 16.5 8.6 11.7 24.7 13.8 12.9 15.0 5.2 14.4 14.3
In core Hindi belt like UP,Chs’grh,B’hr,Guj, MP & UP ABP News is
leader
Source : TAM
Period : Wk 50 2012 – Wk 5-2013

9. For NEWS, viewer comes to
ABP News
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News India TV Z News Total
News Bulletin 17% 18% 17% 18% 97
Reviews/Reports 23% 26% 17% 5% 16
Religious/Devotional 21% 9% 23% 5% 9
Cricket Match 37% 8% 36% 0% 5
Film Based Magazines 49% 4% 8% 0% 4
ABP News scored high on News Bulletin and Reviews/Reports, Cricket
was followed on AT, India TV did well in Religious/Devotional.
Source : TAM
Period : Wk 4’2013
Analyis : Sub Genre
GRPs

10. Network Performance

11. MCCS ruling the chart
% Mkt. Share
25 24
22
21
20
15 14
13
10
7
5
0
MCCS Zee Net TV Tday Net. 18 India TV Ndtv Net
% Mkt. Share
Source : TAM
Period : Wk 50 2012 – Wk 5-2013

12. Thank You