The Internet is a global network that connects billions of computers using TCP/IP, while an intranet is a private network within an organization that also uses TCP/IP. Public relations utilizes various Internet and intranet tools for different functions like publicity, sponsorship, fundraising, sales promotion, marketing, brand management, communication, education, and event management. PR professionals use blogs, social networks, videos, photos, wikis, podcasts, webinars, RSS feeds, forums, games, newsrooms, alerts, search optimization, and email for engagement and monitoring.

2.  The Internet is a global system of
interconnected computer networks that use
the standard internet protocols suite (TCP/IP)
to serve billions of users worldwide.
What is intranet???
An intranet is a computer network that uses
Internet Protocol technology to share
information, operational systems, or computing
services within an organization.

3. ROLE OF INTERNET AND
INTRANET IN EVERYDAY LIFE

4. ROLE OF
INTERNET AND
INTRANET IN
PUBLIC
RELATIONS
SALES
PROMOTIO
N
PUBLICITY
OPINION
AND
COMMUNICA
TION
AWARENESS
AND
EDUCATION
VARIOUS
PUBLICS’
RELATIONS
SPONSORS
HIP,FUND
RAISING
MARKETIN
G AND
BRAND PR
EVENTS
MANAGEME
NT

5.  PUBLICITY
 SPONSORSHIP,FUNDRAISING
 SALES PROMOTION
 MARKETING AND BRAND PR
 OPINION AND COMMUNICATION
 EVENTS MANAGEMENT
 AWARENESS AND EDUCATION
 VARIOUS PUBLICS’ RELATIONS

6.  PR uses various internet tools for its various
fields such as :-
Blogs, micro-blogs, social networking websites, video
sharing, photo
sharing, wikis, podcasts, webcasts/webinars, RSS, chat
forums, online gaming, virtual worlds, intranet, online
newsrooms, e-alerts/newsletters, links and tags, search
engine optimization, e-mail and online media monitoring.

10.  Re-tweet with care
 Don’t overshare anywhere
 Mass email blasts are bad
 Cut the crap!
 Always take the high road
 Do what you say you’re going to do
 Know the power you’re dealing with
 Be constantly authentic