Correlation describes the relationship between two or more variables. A positive correlation means that as one variable increases, the other also increases, while a negative correlation means that as one variable increases, the other decreases. Correlation is measured numerically using coefficients like the Pearson correlation coefficient r, which ranges from -1 to 1, with values farther from 0 indicating stronger linear relationships and the direction indicating positive or negative correlation. Correlation is used in business and economics to study relationships between variables like price and demand.