The document discusses the product life cycle, which describes the stages of a product's sales and profits over time. There are typically four stages: introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers as profits rise and fall. Effective strategies must be tailored to the specific characteristics of each life cycle stage.

2. Pr L Cycl
oduct ife e

3. Product Life Cycle
product life cycle is the course of a product’s
sales and profits over time.
product life cycle(PLC) deals with the life of
a product in the market with respect to
business or commercial costs and sales
measures.

4. Why a product life cycle?
1. Products have a limited life.
2. Products sales pass through distinct stages, each
posing different challenges, opportunities and problems
to the seller.
3. Profits rise and fall at different stages of the product
life cycle.
4. Products require different marketing, financial,
manufacturing, purchasing, and human resource
strategies in each life – cycle stages.

5. Product Life Cycle
Sales and
Profits Sales
Profits
Time
Product Introduction Growth Maturity Decline
Develop-
ment
Sales and Profits Over the Product’s Lifetime

6. Introduction Stage of the PLC
Summary of Characteristics, Objectives, & Strategies

7. Growth Stage of the PLC
Summary of Characteristics, Objectives, & Strategies

8. Maturity Stage of the PLC
Summary of Characteristics, Objectives, & Strategies

9. Decline Stage of the PLC
Summary of Characteristics, Objectives, & Strategies

10. Three special categories of PLC

11. REFERENCES
• MARKETING MANAGEMENT
BY - P. KOTLER, KELLER, KOSHY
AND JHA
WWW.GOOGLE.COM

12. Thank You