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Product Life Cycle
Chandan Singh
Dr. Rajendra Prasad Central Agricultural
University, Pusa
CONTENT
Introduction
Stages in PLC
PLC Overview
Characteristics of PLC Stages
Conclusion
PRODUCT
Anything that can be offered to a market for
attention, acquisition, use, or consumption that
might satisfy a want or need.
PRODUCT LIFE CYCLE
shows the stages that products go through
from development to withdrawal from the
market
INTRODUCTION
Stages in PLC
Introduction
Stage
Growth
Stage
Maturity
Phase
Decline
Stage
PLC Overview
• the new product is distributed andthe new product is distributed and
made available for purchasemade available for purchaseIntroductionIntroduction
• product’s sales start climbing quickly.product’s sales start climbing quickly.GrowthGrowth
• sales growth slows or levels offsales growth slows or levels offMaturityMaturity
• product’s sales declineproduct’s sales declineDeclineDecline
Characteristics of PLC Stages
 Low sales
 High cost per customer acquired
 Negative profits
 Innovators are targeted
 Little competition
 Rapidly rising sales
 Average cost per customer
 Rising profits
 Early adopters are targeted
 Growing competition
 Sales peak
 Low cost per customer
 High profits
 Middle majority are targeted
 Competition begins to decline
 Declining sales
 Low cost per customer
 Declining profits
 Laggards are targeted
 Declining competition
CONCLUSION
The Product life cycle stages explain the
growth and decline of revenues and profits
associated with a product or service.
The company has to develop e appropriate
strategies and tactics in each of these
product life cycle stages in order to improve
its market position and profitability.
All products . Whether costly or cheap are
mortal
Thank You

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Product life cycle

  • 1. Product Life Cycle Chandan Singh Dr. Rajendra Prasad Central Agricultural University, Pusa
  • 2. CONTENT Introduction Stages in PLC PLC Overview Characteristics of PLC Stages Conclusion
  • 3. PRODUCT Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. PRODUCT LIFE CYCLE shows the stages that products go through from development to withdrawal from the market INTRODUCTION
  • 9. PLC Overview • the new product is distributed andthe new product is distributed and made available for purchasemade available for purchaseIntroductionIntroduction • product’s sales start climbing quickly.product’s sales start climbing quickly.GrowthGrowth • sales growth slows or levels offsales growth slows or levels offMaturityMaturity • product’s sales declineproduct’s sales declineDeclineDecline
  • 11.  Low sales  High cost per customer acquired  Negative profits  Innovators are targeted  Little competition
  • 12.  Rapidly rising sales  Average cost per customer  Rising profits  Early adopters are targeted  Growing competition
  • 13.  Sales peak  Low cost per customer  High profits  Middle majority are targeted  Competition begins to decline
  • 14.  Declining sales  Low cost per customer  Declining profits  Laggards are targeted  Declining competition
  • 15. CONCLUSION The Product life cycle stages explain the growth and decline of revenues and profits associated with a product or service. The company has to develop e appropriate strategies and tactics in each of these product life cycle stages in order to improve its market position and profitability. All products . Whether costly or cheap are mortal

Editor's Notes

  1. This is another option for an Overview slides using transitions.