The document discusses the product life cycle (PLC) which consists of four distinct stages: (1) Introduction, (2) Growth, (3) Maturity, and (4) Decline. It explains the characteristics of each stage and how understanding the PLC can help formulate effective marketing strategies. Specifically, the PLC concept can help companies pre-plan product launches, prolong the profitable stage, make investment decisions, choose appropriate entry strategies, and determine the right time to exit. However, the PLC has limitations as the life cycle of a brand cannot be projected independently and stages cannot be predicted exactly.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these stages manufacturers face a different set of challenges. Product life cycle management is the application of different strategies to help meet these challenges and ensure that, whatever stage of the cycle a product may be going through, the manufacturer can maximize sales and profits for their product.
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
A PLC is a digital operating electronic apparatus.
Which uses a programmable memory for internal storage of instruction for implementing specific function such as logic, sequencing, timing, counting and arithmetic to control through analog or digital input/output modules various types of machines or process.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these stages manufacturers face a different set of challenges. Product life cycle management is the application of different strategies to help meet these challenges and ensure that, whatever stage of the cycle a product may be going through, the manufacturer can maximize sales and profits for their product.
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
A PLC is a digital operating electronic apparatus.
Which uses a programmable memory for internal storage of instruction for implementing specific function such as logic, sequencing, timing, counting and arithmetic to control through analog or digital input/output modules various types of machines or process.
presentation for MBA Students to explain the characteristics of different stages of Product Life Cycle and the marketing strategies used according to that.
A Descriptive PPT about "Product Life Cycle" covering all points,stages and examples of it. Also describes the diagram properly for a good presentation.
Note: Edit and Changes you can do as per your assigned task.
2. Flow of Presentation Introduction Stages Explanation Utility of PLC Marketing strategy Operation level Limitation
3. A product passes through certain distinct stages during its life these stages are called product life cycle. Normally it is represented as a sales curve spanning the product’s course from introduction to its exit. Introduction
23. Sales and Profits Over the Product’s Life From Introduction to Decline Sales and Profits ($) Sales Profits Time Product Develop- ment Introduction Growth Maturity Decline Losses/ Investments ($)
24. Utility of PLC Concept PLC concept lies in the fact that each stage is characterized by a typical market behavior and lends itself to the application of certain specific marketing strategy. Understand and managing it effectively can help in prolonging the profitable phase of product’s lifespan.
35. It helps to assign investment to the right products and avoid committing heavy resources on wrong product It helps to formulate corporate strategy as well as marketing strategy in an effective manner. Facilitate Investment Decision on Product
36. Facilitate choice of appropriate entry strategy Entry as Innovator Entry as Early follower Entry as Segmenter Entry as me-too PLC facilitate choice of the right time to exit.
37.
38. Used to make stronger ‘company-consumer relationship’
39. It also used for augmenting the product, improving service support and modifying the pricing approaches.Provides useful clues to managing customers
