SlideShare a Scribd company logo
BY: Piyush Patel
Kirit Kene
Ashish Jaint
Market Growth/Market-Share Matrix
A strategic planning tool based on the philosophy that a product’s
market growth rate and market share are important in determining
marketing strategy
Factors determining SBU/product’s position within a matrix
 Product-market growth rate
 Relative market share
BCG Classification
Star
• High growth market, dominant market share
• Requires additional resources for continued growth
Cash cow
• Low growth, dominant market share
• Generates surplus resources for allocation to other SBUs
Dog
• Low/declining market, subordinate market share
• Has diminished prospects and represents a drain on the portfolio
Question mark
• Light growth market, low market share
• Represents a high-risk/cost opportunity requiring a large
commitment of resources to build market share
 SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
 It is a way of summarizing the current state of a company and
helping to devise a plan for the future, one that employs the existing
strengths, redresses existing weaknesses, exploits opportunities and
defends against threats.
• Identify skills and capabilities that you have.
• What can you do particularly well, relative to rivals?
• What do analysts consider to be your strengths?
• What resources do you have?
• Is your brand or reputation strong?
• What do rivals do better than you?
• What do you do poorly?
• What generates the most customer dissatisfaction and complaints?
• What generates the most employee dissatisfaction and complaints?
• What processes and activities can you improve?
• Where can you apply your strengths?
• How are your customers and their needs changing?
• How is technology changing your business?
• Are there new markets for your strengths? (e.g. foreign)
• Are there new ways of producing your products?
• Are your rivals’ customers dissatisfied?
 Are customers able to meet their needs with alternative products?
• Are customers needs changing away from your product?
• What are your competitors developing?
• Are your rivals improving their product offerings or prices?
• Is new technology making your product obsolete?
• Is your cash-flow and debt position healthy?
• Are your employees satisfied? Is turnover high?
• Is new competition coming?
• Are sales growing slower than the industry average?
THANK YOU

More Related Content

What's hot

Pest analysis
Pest analysisPest analysis
Pest analysis
pretamsarkar
 
Ge9 final ppt
Ge9 final pptGe9 final ppt
Ge9 final ppt
Ravin Gandhi
 
Marketing myopia
Marketing myopiaMarketing myopia
Marketing myopia
Abhinav Kp
 
Zappos case study
Zappos case studyZappos case study
Zappos case study
Toko Bunga Surabaya
 
Controlling and organization of international business
Controlling and organization of international businessControlling and organization of international business
Controlling and organization of international business
Arpit Amar
 
Prsentation on space matrix
Prsentation on space matrixPrsentation on space matrix
Prsentation on space matrix
neha neharika sharma
 
12A Strategic Product Management - Shell's Directional Policy Matrix
12A Strategic Product Management - Shell's Directional Policy Matrix12A Strategic Product Management - Shell's Directional Policy Matrix
12A Strategic Product Management - Shell's Directional Policy Matrix
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Marketing Mix - Place
Marketing Mix - PlaceMarketing Mix - Place
Marketing Mix - Placetutor2u
 
Biocon India Case Study
Biocon India Case StudyBiocon India Case Study
Biocon India Case Study
ANURAG GUPTA
 
Strategists and role of strategists in strategic management
Strategists and role of strategists in strategic managementStrategists and role of strategists in strategic management
Strategists and role of strategists in strategic management
yerramaddudevendrare
 
Modes of entry to international business
Modes of entry to international businessModes of entry to international business
Modes of entry to international business
Harsh Bansal
 
strategic choice in Strategic management
 strategic choice in Strategic management strategic choice in Strategic management
strategic choice in Strategic management
Krishangi Purohit
 
Swot analysis & BCG Mtrix
Swot analysis & BCG MtrixSwot analysis & BCG Mtrix
Swot analysis & BCG Mtrix
UnKnown
 
Apple INC.: Managing a Global Supply Chain
Apple INC.: Managing a Global Supply ChainApple INC.: Managing a Global Supply Chain
Apple INC.: Managing a Global Supply Chain
Ayesha Majid
 
Offensive & defensive strategies
Offensive & defensive strategiesOffensive & defensive strategies
Offensive & defensive strategiesNagarjuna Adiga
 
Marketing myopia
Marketing myopiaMarketing myopia
Marketing myopia
Sanjay Talukdar
 
Strategic Management: Types of Strategy
Strategic Management: Types of StrategyStrategic Management: Types of Strategy
Strategic Management: Types of Strategy
Antoniette Marcellita
 

What's hot (20)

Pest analysis
Pest analysisPest analysis
Pest analysis
 
Ge9 final ppt
Ge9 final pptGe9 final ppt
Ge9 final ppt
 
Marketing myopia
Marketing myopiaMarketing myopia
Marketing myopia
 
Zappos case study
Zappos case studyZappos case study
Zappos case study
 
Controlling and organization of international business
Controlling and organization of international businessControlling and organization of international business
Controlling and organization of international business
 
Prsentation on space matrix
Prsentation on space matrixPrsentation on space matrix
Prsentation on space matrix
 
12A Strategic Product Management - Shell's Directional Policy Matrix
12A Strategic Product Management - Shell's Directional Policy Matrix12A Strategic Product Management - Shell's Directional Policy Matrix
12A Strategic Product Management - Shell's Directional Policy Matrix
 
Marketing Mix - Place
Marketing Mix - PlaceMarketing Mix - Place
Marketing Mix - Place
 
Biocon India Case Study
Biocon India Case StudyBiocon India Case Study
Biocon India Case Study
 
Strategists and role of strategists in strategic management
Strategists and role of strategists in strategic managementStrategists and role of strategists in strategic management
Strategists and role of strategists in strategic management
 
Modes of entry to international business
Modes of entry to international businessModes of entry to international business
Modes of entry to international business
 
strategic choice in Strategic management
 strategic choice in Strategic management strategic choice in Strategic management
strategic choice in Strategic management
 
Swot analysis & BCG Mtrix
Swot analysis & BCG MtrixSwot analysis & BCG Mtrix
Swot analysis & BCG Mtrix
 
Strategic intent
Strategic intentStrategic intent
Strategic intent
 
Apple INC.: Managing a Global Supply Chain
Apple INC.: Managing a Global Supply ChainApple INC.: Managing a Global Supply Chain
Apple INC.: Managing a Global Supply Chain
 
Altius Presentation
Altius PresentationAltius Presentation
Altius Presentation
 
Offensive & defensive strategies
Offensive & defensive strategiesOffensive & defensive strategies
Offensive & defensive strategies
 
Marketing myopia
Marketing myopiaMarketing myopia
Marketing myopia
 
Strategic Management: Types of Strategy
Strategic Management: Types of StrategyStrategic Management: Types of Strategy
Strategic Management: Types of Strategy
 
Porter 5 forces
Porter 5 forcesPorter 5 forces
Porter 5 forces
 

Similar to BCG Matrix & SWOT Analysis

Writing Business Plan
Writing Business PlanWriting Business Plan
Writing Business Plan
Sandra Jakovljevic
 
Simple Guidelines to Business Plan
Simple Guidelines to Business PlanSimple Guidelines to Business Plan
Simple Guidelines to Business Plan
Julia Orsa
 
Business_plan_(1).ppt
Business_plan_(1).pptBusiness_plan_(1).ppt
Business_plan_(1).ppt
ssuserbecc72
 
Incwell business plan powerpoint
Incwell business plan powerpointIncwell business plan powerpoint
Incwell business plan powerpointincwell
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing Plan
Skoda Minotti
 
SWOT.pptx
SWOT.pptxSWOT.pptx
SWOT.pptx
PrabhatRout2
 
Pitching your Startup
Pitching your StartupPitching your Startup
Pitching your Startup
Michael Spencer
 
Questions During Due Diligence
Questions During Due DiligenceQuestions During Due Diligence
Questions During Due Diligence
Barry Jahansetan
 
Swot analysis
Swot analysis Swot analysis
Swot analysis
apnamba1
 
Tammy Ben Eliezer Baxter Swot Analysis Ppt
Tammy Ben Eliezer Baxter Swot Analysis PptTammy Ben Eliezer Baxter Swot Analysis Ppt
Tammy Ben Eliezer Baxter Swot Analysis Ppttben_eliezer
 
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docxSWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
ssuserf9c51d
 
Commercial due diligence
Commercial due diligenceCommercial due diligence
Commercial due diligence
Manish Lipcha
 
SWOT
SWOT SWOT
The Product Owner Guidebook.pptx
The Product Owner Guidebook.pptxThe Product Owner Guidebook.pptx
The Product Owner Guidebook.pptx
Chandan Patary
 
Sample contents of a completed feasibility study
Sample contents of a completed feasibility studySample contents of a completed feasibility study
Sample contents of a completed feasibility studynazcats
 
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANwww.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
CREATEmediaIE
 
Launch discussion slides 032017
Launch discussion slides  032017Launch discussion slides  032017
Launch discussion slides 032017
Talou Diallo
 
Week 01_Strategy
Week 01_StrategyWeek 01_Strategy
Week 01_Strategy
Tokunbo Anifalaje
 
Business summary template_2015
Business summary template_2015Business summary template_2015
Business summary template_2015
a9653217 asd
 
BCG MATRIX AND GE MATRIX
BCG MATRIX AND GE MATRIXBCG MATRIX AND GE MATRIX
BCG MATRIX AND GE MATRIX
JagdeepSingh394
 

Similar to BCG Matrix & SWOT Analysis (20)

Writing Business Plan
Writing Business PlanWriting Business Plan
Writing Business Plan
 
Simple Guidelines to Business Plan
Simple Guidelines to Business PlanSimple Guidelines to Business Plan
Simple Guidelines to Business Plan
 
Business_plan_(1).ppt
Business_plan_(1).pptBusiness_plan_(1).ppt
Business_plan_(1).ppt
 
Incwell business plan powerpoint
Incwell business plan powerpointIncwell business plan powerpoint
Incwell business plan powerpoint
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing Plan
 
SWOT.pptx
SWOT.pptxSWOT.pptx
SWOT.pptx
 
Pitching your Startup
Pitching your StartupPitching your Startup
Pitching your Startup
 
Questions During Due Diligence
Questions During Due DiligenceQuestions During Due Diligence
Questions During Due Diligence
 
Swot analysis
Swot analysis Swot analysis
Swot analysis
 
Tammy Ben Eliezer Baxter Swot Analysis Ppt
Tammy Ben Eliezer Baxter Swot Analysis PptTammy Ben Eliezer Baxter Swot Analysis Ppt
Tammy Ben Eliezer Baxter Swot Analysis Ppt
 
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docxSWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
SWOT ANALYSIS TEMPLATESubject of SWOT analysis (define th.docx
 
Commercial due diligence
Commercial due diligenceCommercial due diligence
Commercial due diligence
 
SWOT
SWOT SWOT
SWOT
 
The Product Owner Guidebook.pptx
The Product Owner Guidebook.pptxThe Product Owner Guidebook.pptx
The Product Owner Guidebook.pptx
 
Sample contents of a completed feasibility study
Sample contents of a completed feasibility studySample contents of a completed feasibility study
Sample contents of a completed feasibility study
 
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANwww.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLAN
 
Launch discussion slides 032017
Launch discussion slides  032017Launch discussion slides  032017
Launch discussion slides 032017
 
Week 01_Strategy
Week 01_StrategyWeek 01_Strategy
Week 01_Strategy
 
Business summary template_2015
Business summary template_2015Business summary template_2015
Business summary template_2015
 
BCG MATRIX AND GE MATRIX
BCG MATRIX AND GE MATRIXBCG MATRIX AND GE MATRIX
BCG MATRIX AND GE MATRIX
 

More from KiritKene

CASA Presentation
CASA PresentationCASA Presentation
CASA PresentationKiritKene
 
Bailment & pledge
Bailment & pledgeBailment & pledge
Bailment & pledge
KiritKene
 
Delhi Milk Scheme
Delhi Milk SchemeDelhi Milk Scheme
Delhi Milk Scheme
KiritKene
 
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch NagpurAnalysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
KiritKene
 
Transfer of goods
Transfer of goodsTransfer of goods
Transfer of goodsKiritKene
 
Present status & future prospects in marine aquaculture
Present status & future prospects in marine aquaculturePresent status & future prospects in marine aquaculture
Present status & future prospects in marine aquacultureKiritKene
 
Present Status, Export potential and Challenges of Fisheries Industry in India
Present Status, Export potential and Challenges of Fisheries Industry in IndiaPresent Status, Export potential and Challenges of Fisheries Industry in India
Present Status, Export potential and Challenges of Fisheries Industry in IndiaKiritKene
 
The blue revolution.pptx
The blue revolution.pptxThe blue revolution.pptx
The blue revolution.pptxKiritKene
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targetsKiritKene
 
Designing & managing integrated marketing channels-Kirit Kene
Designing & managing integrated marketing channels-Kirit KeneDesigning & managing integrated marketing channels-Kirit Kene
Designing & managing integrated marketing channels-Kirit KeneKiritKene
 
The negotiable-instruments-act-1881 (2)
The negotiable-instruments-act-1881 (2)The negotiable-instruments-act-1881 (2)
The negotiable-instruments-act-1881 (2)KiritKene
 
Right to information act
Right to information actRight to information act
Right to information actKiritKene
 
Agricultural Equipment Industry
Agricultural Equipment IndustryAgricultural Equipment Industry
Agricultural Equipment IndustryKiritKene
 
Job Evaluation
Job Evaluation Job Evaluation
Job Evaluation KiritKene
 
Evolution of management
Evolution of managementEvolution of management
Evolution of managementKiritKene
 
Fighter Fish
Fighter FishFighter Fish
Fighter FishKiritKene
 
Managing and Managers
Managing and ManagersManaging and Managers
Managing and ManagersKiritKene
 

More from KiritKene (19)

CASA Presentation
CASA PresentationCASA Presentation
CASA Presentation
 
Bailment & pledge
Bailment & pledgeBailment & pledge
Bailment & pledge
 
Delhi Milk Scheme
Delhi Milk SchemeDelhi Milk Scheme
Delhi Milk Scheme
 
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch NagpurAnalysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
Analysis of Casa Ratio of IDBI Bank, Sitabuldi Branch Nagpur
 
Transfer of goods
Transfer of goodsTransfer of goods
Transfer of goods
 
Interview
InterviewInterview
Interview
 
Present status & future prospects in marine aquaculture
Present status & future prospects in marine aquaculturePresent status & future prospects in marine aquaculture
Present status & future prospects in marine aquaculture
 
Present Status, Export potential and Challenges of Fisheries Industry in India
Present Status, Export potential and Challenges of Fisheries Industry in IndiaPresent Status, Export potential and Challenges of Fisheries Industry in India
Present Status, Export potential and Challenges of Fisheries Industry in India
 
The blue revolution.pptx
The blue revolution.pptxThe blue revolution.pptx
The blue revolution.pptx
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targets
 
Designing & managing integrated marketing channels-Kirit Kene
Designing & managing integrated marketing channels-Kirit KeneDesigning & managing integrated marketing channels-Kirit Kene
Designing & managing integrated marketing channels-Kirit Kene
 
The negotiable-instruments-act-1881 (2)
The negotiable-instruments-act-1881 (2)The negotiable-instruments-act-1881 (2)
The negotiable-instruments-act-1881 (2)
 
Right to information act
Right to information actRight to information act
Right to information act
 
Agricultural Equipment Industry
Agricultural Equipment IndustryAgricultural Equipment Industry
Agricultural Equipment Industry
 
Job Evaluation
Job Evaluation Job Evaluation
Job Evaluation
 
Leadership
LeadershipLeadership
Leadership
 
Evolution of management
Evolution of managementEvolution of management
Evolution of management
 
Fighter Fish
Fighter FishFighter Fish
Fighter Fish
 
Managing and Managers
Managing and ManagersManaging and Managers
Managing and Managers
 

Recently uploaded

一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
taqyed
 
lab.123456789123456789123456789123456789
lab.123456789123456789123456789123456789lab.123456789123456789123456789123456789
lab.123456789123456789123456789123456789
Ghh
 
New Explore Careers and College Majors 2024
New Explore Careers and College Majors 2024New Explore Careers and College Majors 2024
New Explore Careers and College Majors 2024
Dr. Mary Askew
 
'Guidance and counselling- role of Psychologist in Guidance and Counselling.
'Guidance and counselling- role of Psychologist in Guidance and Counselling.'Guidance and counselling- role of Psychologist in Guidance and Counselling.
'Guidance and counselling- role of Psychologist in Guidance and Counselling.
PaviBangera
 
labb123456789123456789123456789123456789
labb123456789123456789123456789123456789labb123456789123456789123456789123456789
labb123456789123456789123456789123456789
Ghh
 
Brand Identity For A Sportscaster Project and Portfolio I
Brand Identity For A Sportscaster Project and Portfolio IBrand Identity For A Sportscaster Project and Portfolio I
Brand Identity For A Sportscaster Project and Portfolio I
thomasaolson2000
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
ragingokie
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
yuhofha
 
Andrea Kate Portfolio Presentation.pdf
Andrea Kate  Portfolio  Presentation.pdfAndrea Kate  Portfolio  Presentation.pdf
Andrea Kate Portfolio Presentation.pdf
andreakaterasco
 
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
dsnow9802
 
Personal Brand Exploration Comedy Jxnelle.
Personal Brand Exploration Comedy Jxnelle.Personal Brand Exploration Comedy Jxnelle.
Personal Brand Exploration Comedy Jxnelle.
alexthomas971
 
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMAMISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
DK PAGEANT
 
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdfRECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
AlessandroMartins454470
 
0624.speakingengagementsandteaching-01.pdf
0624.speakingengagementsandteaching-01.pdf0624.speakingengagementsandteaching-01.pdf
0624.speakingengagementsandteaching-01.pdf
Thomas GIRARD BDes
 
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
pxyhy
 
How to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and BusinessHow to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and Business
ideatoipo
 
Full Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptxFull Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptx
mmorales2173
 
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
atwvhyhm
 
Exploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical CommunicatorsExploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical Communicators
Ben Woelk, CISSP, CPTC
 
Digital Marketing Training In Bangalore
Digital  Marketing Training In BangaloreDigital  Marketing Training In Bangalore
Digital Marketing Training In Bangalore
nidm599
 

Recently uploaded (20)

一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
一比一原版(U-Barcelona毕业证)巴塞罗那大学毕业证成绩单如何办理
 
lab.123456789123456789123456789123456789
lab.123456789123456789123456789123456789lab.123456789123456789123456789123456789
lab.123456789123456789123456789123456789
 
New Explore Careers and College Majors 2024
New Explore Careers and College Majors 2024New Explore Careers and College Majors 2024
New Explore Careers and College Majors 2024
 
'Guidance and counselling- role of Psychologist in Guidance and Counselling.
'Guidance and counselling- role of Psychologist in Guidance and Counselling.'Guidance and counselling- role of Psychologist in Guidance and Counselling.
'Guidance and counselling- role of Psychologist in Guidance and Counselling.
 
labb123456789123456789123456789123456789
labb123456789123456789123456789123456789labb123456789123456789123456789123456789
labb123456789123456789123456789123456789
 
Brand Identity For A Sportscaster Project and Portfolio I
Brand Identity For A Sportscaster Project and Portfolio IBrand Identity For A Sportscaster Project and Portfolio I
Brand Identity For A Sportscaster Project and Portfolio I
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
 
Andrea Kate Portfolio Presentation.pdf
Andrea Kate  Portfolio  Presentation.pdfAndrea Kate  Portfolio  Presentation.pdf
Andrea Kate Portfolio Presentation.pdf
 
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
 
Personal Brand Exploration Comedy Jxnelle.
Personal Brand Exploration Comedy Jxnelle.Personal Brand Exploration Comedy Jxnelle.
Personal Brand Exploration Comedy Jxnelle.
 
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMAMISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMA
 
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdfRECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
RECOGNITION AWARD 13 - TO ALESSANDRO MARTINS.pdf
 
0624.speakingengagementsandteaching-01.pdf
0624.speakingengagementsandteaching-01.pdf0624.speakingengagementsandteaching-01.pdf
0624.speakingengagementsandteaching-01.pdf
 
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
 
How to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and BusinessHow to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and Business
 
Full Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptxFull Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptx
 
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
原版制作(RMIT毕业证书)墨尔本皇家理工大学毕业证在读证明一模一样
 
Exploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical CommunicatorsExploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical Communicators
 
Digital Marketing Training In Bangalore
Digital  Marketing Training In BangaloreDigital  Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 

BCG Matrix & SWOT Analysis

  • 1. BY: Piyush Patel Kirit Kene Ashish Jaint
  • 2. Market Growth/Market-Share Matrix A strategic planning tool based on the philosophy that a product’s market growth rate and market share are important in determining marketing strategy Factors determining SBU/product’s position within a matrix  Product-market growth rate  Relative market share
  • 3.
  • 4. BCG Classification Star • High growth market, dominant market share • Requires additional resources for continued growth Cash cow • Low growth, dominant market share • Generates surplus resources for allocation to other SBUs Dog • Low/declining market, subordinate market share • Has diminished prospects and represents a drain on the portfolio Question mark • Light growth market, low market share • Represents a high-risk/cost opportunity requiring a large commitment of resources to build market share
  • 5.
  • 6.  SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  It is a way of summarizing the current state of a company and helping to devise a plan for the future, one that employs the existing strengths, redresses existing weaknesses, exploits opportunities and defends against threats.
  • 7.
  • 8. • Identify skills and capabilities that you have. • What can you do particularly well, relative to rivals? • What do analysts consider to be your strengths? • What resources do you have? • Is your brand or reputation strong?
  • 9. • What do rivals do better than you? • What do you do poorly? • What generates the most customer dissatisfaction and complaints? • What generates the most employee dissatisfaction and complaints? • What processes and activities can you improve?
  • 10. • Where can you apply your strengths? • How are your customers and their needs changing? • How is technology changing your business? • Are there new markets for your strengths? (e.g. foreign) • Are there new ways of producing your products? • Are your rivals’ customers dissatisfied?
  • 11.  Are customers able to meet their needs with alternative products? • Are customers needs changing away from your product? • What are your competitors developing? • Are your rivals improving their product offerings or prices? • Is new technology making your product obsolete? • Is your cash-flow and debt position healthy?
  • 12. • Are your employees satisfied? Is turnover high? • Is new competition coming? • Are sales growing slower than the industry average?